(Updated October 2026) Track GV: Gift Card & Store Credit's estimated install share within every Shopify App Store group it appears in — categories, keywords, and collections — with current %, 30-day change, and Growing / Stable / Declining status. Boost sales with giftcard, rewards program and store credit.
GV: Gift Card & Store Credit's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
Keywordgift cards | 12.50%11.91 | Growing |
Keywordgift voucher | 11.79%11.79 | Growing |
Keywordstore credit | 3.27%2.49 | Growing |
CategoryGift cards Marketing and conversion > Gifts > Gift cards | 2.38%0.22 | Declining |
KeywordCustom amounts | 1.90%1.85 | Growing |
KeywordRedemption page | 1.85%1.75 | Growing |
KeywordStamp or punch cards | 1.61%1.50 | Growing |
KeywordBulk send | 1.24%1.19 | Growing |
KeywordGift card import | 1.21%1.13 | Growing |
KeywordCustom date | 1.20%1.13 | Growing |
Key Insights:
Monthly market share trajectory for GV: Gift Card & Store Credit across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Gift Voucher | 50.89% | 50.89% | 50.89% | 50.89% | 50.89% | 3.83%47.06 |
| Gift Cards | 0.26% | 0.26% | 0.16%0.1 | 0.69%0.53 | 0.58%0.11 | 3.39%2.81 |
| Store Credit | 0.04% | 1.57%1.53 | 1.28%0.29 | 0.60%0.68 | 0.70%0.1 | 2.55%1.85 |
| Gift Cards | 2.55% | 2.41%0.14 | 2.09%0.32 | 2.11%0.02 | 2.34%0.23 | 1.87%0.47 |
| Redemption Page | 0.12% | 0.52%0.4 | 0.15%0.37 | 0.22%0.07 | 0.25%0.03 | 0.92%0.67 |
Key Insights:
GV: Gift Card & Store Credit captures the largest share of installs in gift cards — 12.5% of the group's tracked install base, followed by 11.8% in gift voucher and 3.3% in store credit. Sort the table by Share to see the full ordered list.
GV: Gift Card & Store Credit is gaining share in more groups than it's losing. gift cards is the biggest gainer this month — switch the table sub-tab to "Market Share Changes" to see the full set of gainers and losers ordered by movement size.
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
GV: Gift Card & Store Credit appears in 43 Shopify App Store groups in total — categories, keywords, and collections combined. The table above lists the top 10 where it captures the largest share; paginate or sort by Change to see the rest.
Share figures are recomputed weekly from the latest review data. GV: Gift Card & Store Credit's current trajectory shows expanding share across multiple Shopify groups — the chart's Monthly granularity smooths weekly noise; switch to Weekly to see the inflection points.
Rankings and trends across every Shopify app, category, and keyword.