Happy Birthday Marketing — Market Share Across Shopify App Store Groups
Happy Birthday Marketing's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Keyword birthday | 0.00%0.18 | Declining |
| Category Discounts Marketing and conversion > Promotions > Discounts | 0.00%0.01 | Declining |
| Category Promotions Marketing and conversion > Promotions | 0.00%0.01 | Declining |
| Category Marketing and conversion | 0.00%0.00 | Declining |
| Category Email marketing Marketing and conversion > Marketing > Email marketing | 0.00%0.01 | Declining |
| Category Marketing Marketing and conversion > Marketing | 0.00%0.01 | Declining |
Showing 1-6 out of 6
Key Insights:
- Happy Birthday Marketing captures 0 of installs in birthday — its strongest position among the 6 Shopify groups shown.
- Over the past 30 days, 6 lost share — net downward pressure.
- birthday saw the sharpest contraction (-0.18pp) — worth checking whether the dip is short-term or sustained.
Happy Birthday Marketing — Market Share Trend Across Top Groups
Monthly market share trajectory for Happy Birthday Marketing across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Keyword Birthday | 0.26% | 0.21%0 | 0.07%0 | 0.18%0 | 0.18%– | 0.18%– |
| Category Marketing And Conversion | 0.03% | 0.03%– | 0.03%– | 0.03%– | 0.03%– | 0.03%– |
| Category Discounts | 0.01% | 0.01%– | 0.01%– | 0.01%– | 0.01%– | 0.01%– |
| Category Promotions | 0.01% | 0.01%– | 0.01%– | 0.01%– | 0.01%– | 0.01%– |
| Category Email Marketing | 0.01% | 0.01%– | 0.01%– | 0.01%– | 0.01%– | 0.01%– |
Key Insights:
- Across the 5 plotted groups, Happy Birthday Marketing expanded share in 0 and contracted in 4.
Top Categories Happy Birthday Marketing Ranks In on Shopify
- Keyword birthday — Holds 0 market share in this keyword (-0.18pp this month) — slipping in this keyword.
- Category Discounts — Holds 0 market share in this category (-0.01pp this month) — slipping in this category.
- Category Promotions — Holds 0 market share in this category (-0.01pp this month) — slipping in this category.
- Category Marketing and conversion — Holds 0 market share in this category (-0.00pp this month) — slipping in this category.
- Category Email marketing — Holds 0 market share in this category (-0.01pp this month) — slipping in this category.
Happy Birthday Marketing on Shopify — Market Share FAQs
1. Where does Happy Birthday Marketing have the most market share on Shopify?
Happy Birthday Marketing captures the largest share of installs in birthday — 0 of the group's tracked install base, followed by 0 in Discounts and 0 in Promotions. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Happy Birthday Marketing gaining or losing share in?
Happy Birthday Marketing is contracting in more groups than it's expanding. birthday saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Happy Birthday Marketing's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does Happy Birthday Marketing's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Happy Birthday Marketing is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
