Mst: Wishlist Prime — Market Share Across Shopify App Store Groups
Mst: Wishlist Prime's estimated install share within each Shopify App Store group it appears in — categories, keywords, and collections — with current %, status (Growing / Stable / Declining), and 30-day change. Filterable by date range and sortable by share or share change.
| Category/Keyword | Market Share | Status |
|---|---|---|
| Category Wishlists Marketing and conversion > Customer loyalty > Wishlists | 0.46%0.15 | Declining |
| Keyword Custom registry | 0.40%0.20 | Climbing |
| Category Customer loyalty Marketing and conversion > Customer loyalty | 0.04%0.01 | Declining |
| Category Email marketing Marketing and conversion > Marketing > Email marketing | 0.03%0.01 | Declining |
| Keyword Purchase alerts | 0.03%0.00 | Climbing |
| Category Marketing Marketing and conversion > Marketing | 0.03%0.01 | Declining |
| Keyword Multiple lists | 0.02%0.00 | Declining |
| Keyword Email sharing | 0.02%0.00 | Declining |
| Category Marketing and conversion | 0.00%0.00 | Declining |
Showing 1-9 out of 9
Key Insights:
- Mst: Wishlist Prime captures 0.5% of installs in Wishlists — its strongest position among the 9 Shopify groups shown.
- Over the past 30 days, 2 gained share and 7 lost share — net downward pressure.
- Wishlists saw the sharpest contraction (-0.15pp) — worth checking whether the dip is short-term or sustained.
Mst: Wishlist Prime — Market Share Trend Across Top Groups
Monthly market share trajectory for Mst: Wishlist Prime across its top 5 Shopify App Store groups over the past year — pick categories or keywords to plot, filter by country, and switch sub-tabs for absolute share or per-interval change.
Charts Data
| Category / Keyword | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Category Wishlists | 1.13% | 0.86%0 | 0.99%0 | 0.65%0 | 0.60%0 | 0.46%0 |
| Keyword Custom Registry | 0.69% | 0.20%0 | 0.39%0 | 0.19%0 | 0.34%0 | 0.40%0 |
| Category Customer Loyalty | 0.07% | 0.06%0 | 0.07%0 | 0.05%0 | 0.05%– | 0.04%0 |
| Category Email Marketing | 0.06% | 0.05%0 | 0.06%0 | 0.04%0 | 0.04%– | 0.03%0 |
| Keyword Purchase Alerts | 0.05% | 0.03%0 | 0.05%0 | 0.03%0 | 0.03%– | 0.03%– |
Key Insights:
- Across the 5 plotted groups, Mst: Wishlist Prime expanded share in 0 and contracted in 5.
Top Categories Mst: Wishlist Prime Ranks In on Shopify
- Category Wishlists — Holds 0.5% market share in this category (-0.15pp this month) — slipping in this category.
- Keyword Custom registry — Holds 0.4% market share in this keyword (+0.20pp this month) — Mst: Wishlist Prime's growing footprint here.
- Category Customer loyalty — Holds 0.0% market share in this category (-0.01pp this month) — slipping in this category.
- Category Email marketing — Holds 0.0% market share in this category (-0.01pp this month) — slipping in this category.
- Keyword Purchase alerts — Holds 0.0% market share in this keyword (+0.00pp this month) — Mst: Wishlist Prime's growing footprint here.
Mst: Wishlist Prime on Shopify — Market Share FAQs
1. Where does Mst: Wishlist Prime have the most market share on Shopify?
Mst: Wishlist Prime captures the largest share of installs in Wishlists — 0.5% of the group's tracked install base, followed by 0.4% in Custom registry and 0.0% in Customer loyalty. Sort the table by Share to see the full ordered list.
2. Which Shopify categories is Mst: Wishlist Prime gaining or losing share in?
Mst: Wishlist Prime is contracting in more groups than it's expanding. Wishlists saw the sharpest dip this month — switch to "Market Share Changes" to see the full distribution and check whether the contractions cluster around a shared theme.
3. How is Mst: Wishlist Prime's Shopify market share calculated?
Market share is estimated from each app's review velocity within a group, used as a proxy for install share. For category and collection groups, it's a straight share-of-reviews calculation; for keyword groups, ranking position is weighted (rank #1 ≈ 40× the weight of rank #22, with apps beyond #22 excluded) since search traffic concentrates heavily at the top. The Country filter on the table re-computes share using only that country's reviews.
4. How often does Mst: Wishlist Prime's Shopify market share update?
Share figures are recomputed weekly from the latest review data. Mst: Wishlist Prime is currently losing share in more groups than it's gaining — the trend chart's date range filter lets you check whether the slide started recently or has been ongoing.
