Accounts Portal Shopify Apps — Full Market Share Table
All tracked accounts portal Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  OTP+ B2B SMS & Social Login | 69.24% | 9.83 | Climbing |
| 2 |  Helium Customer Fields | 12.93% | 3.51 | Declining |
| 3 |  Custlo ‑ Customer accounts app | 12.12% | 2.48 | Declining |
| 4 |  Customer Accounts Deluxe | 3.17% | 3.08 | Declining |
| 5 |  Oxi Login, CartSync & Wishlist | 0.87% | 1.03 | Declining |
| 6 |  Accofy ‑ Customer Accounts | 0.58% | 0.24 | Climbing |
| 7 |  B2Bridge B2B Wholesale Pricing | 0.52% | 0.23 | Climbing |
| 8 |  Cosmo: Customer Accounts App | 0.17% | 0.15 | Climbing |
| 9 |  B2B Registration & Approval | 0.14% | 0.08 | Climbing |
| 10 |  Onboard B2B: Company Profiles | 0.12% | 0.26 | Declining |
Showing 1-10 out of 24
Key Insights:
- OTP+ B2B SMS & Social Login holds 69.2% share of accounts portal app installs — 56.3pp ahead of Helium Customer Fields (12.9%).
- Top 3 apps (OTP+ B2B SMS & Social Login, Helium Customer Fields, Custlo ‑ Customer accounts app) account for 94.3% of all accounts portal install share — a concentrated market.
- OTP+ B2B SMS & Social Login is gaining share fastest this month (+9.83pp) — the largest single gainer among the top accounts portal apps by share.
- Helium Customer Fields is losing share fastest (-3.51pp) — could indicate a churning user base or a stronger challenger gaining ground.
Accounts Portal Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 accounts portal Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| OTP+ B2B SMS & Social Login | — | 8.6% | 45.2%36.57 | 57.0%11.82 | 65.6%8.60 | 69.2%3.63 |
| Helium Customer Fields | 54.6%0.18 | 34.2%20.44 | 17.2%16.95 | 17.4%0.15 | 12.0%5.33 | 12.9%0.90 |
| Custlo ‑ Customer accounts app | 35.9%2.71 | 50.8%14.88 | 27.7%23.06 | 14.5%13.21 | 17.4%2.93 | 12.1%5.32 |
| Customer Accounts Deluxe | 2.8%4.17 | 2.1%0.67 | 7.9%5.76 | 7.8%0.07 | 1.9%5.93 | 3.2%1.26 |
| Oxi Login, CartSync & Wishlist | — | — | 0.2% | 1.9%1.70 | 1.6%0.30 | 0.9%0.77 |
Key Insights:
- OTP+ B2B SMS & Social Login's share expanded from 8.6% → 69.2% over the charted period.
- Of the top 5 tracked accounts portal apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Accounts Portal Shopify Apps by Country
Per-country market share rankings for accounts portal Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | OTP+ B2B SMS & Social Login | OTP+ B2B SMS & Social Login | OTP+ B2B SMS & Social Login | OTP+ B2B SMS & Social Login | OTP+ B2B SMS & Social Login |
| 2 | Helium Customer Fields | Helium Customer Fields | Custlo ‑ Customer accounts app | Customer Accounts Deluxe | Custlo ‑ Customer accounts app |
| 3 | Custlo ‑ Customer accounts app | Custlo ‑ Customer accounts app | Oxi Login, CartSync & Wishlist | Custlo ‑ Customer accounts app | Helium Customer Fields |
| 4 | Customer Accounts Deluxe | B2Bridge B2B Wholesale Pricing | Cosmo: Customer Accounts App | Helium Customer Fields | Customer Accounts Deluxe |
| 5 | Oxi Login, CartSync & Wishlist | Accofy ‑ Customer Accounts |  PayU CommercePro Checkout | B2Bridge B2B Wholesale Pricing | Oxi Login, CartSync & Wishlist |
Key Insights:
- OTP+ B2B SMS & Social Login leads accounts portal apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Accounts Portal
- OTP+ B2B SMS & Social Login — Leads accounts portal apps with 69.2% install share, rated 5.0★ — gaining share this month.
- Customer Accounts Deluxe — Holds 3.2% of accounts portal app install share, rated 4.3★ — losing share this month.
- Custlo ‑ Customer accounts app — Holds 12.1% of accounts portal app install share, rated 4.9★ — losing share this month.
- Helium Customer Fields — Holds 12.9% of accounts portal app install share, rated 4.5★ — losing share this month.
- B2Bridge B2B Wholesale Pricing — Holds 0.5% of accounts portal app install share, rated 5.0★ — gaining share this month.
Accounts Portal Shopify Apps — Frequently Asked Questions
1. Which accounts portal app has the highest market share on Shopify?
OTP+ B2B SMS & Social Login dominates the accounts portal category on Shopify with 69.2% of installs — 56.3pp ahead of Helium Customer Fields. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for accounts portal Shopify apps?
For accounts portal (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which accounts portal apps are gaining market share on Shopify?
OTP+ B2B SMS & Social Login is gaining accounts portal app market share fastest this month, up +9.83pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which accounts portal apps are losing market share on Shopify?
Helium Customer Fields has lost the most market share this month among accounts portal apps (-3.51pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most accounts portal Shopify app installs?
United States drives the largest share of accounts portal app installs at 45.4%, followed by India at 12.2% and United Kingdom at 9.2%. Use the country picker on the third card to compare market leaders by country.
6. How many accounts portal apps does ShopDigest track on Shopify?
ShopDigest tracks 96 accounts portal apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
