Advanced Custom Fields Shopify Apps — Full Market Share Table
All tracked advanced custom fields Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Helium Customer Fields | 57.89% | 1.10 | Climbing |
| 2 |  Accentuate Custom Fields (ACF) | 12.68% | 0.88 | Climbing |
| 3 |  Easify Custom Product Options | 9.73% | 2.61 | Declining |
| 4 |  Magical Custom Fields & Upload | 5.79% | 1.36 | Climbing |
| 5 |  Mipler ‑ Advanced Reports | 5.07% | 0.94 | Climbing |
| 6 |  Mini:Custom Fields Personalize | 1.98% | 0.97 | Declining |
| 7 |  ACF: Metafields Custom Fields | 1.52% | 0.16 | Climbing |
| 8 |  Reputon Customer Reviews App | 1.01% | 1.09 | Declining |
| 9 |  Zigpoll Customer Surveys | 0.98% | 0.03 | Climbing |
| 10 |  Blockify Checkout Customizer | 0.95% | 0.09 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Helium Customer Fields holds 57.9% share of advanced custom fields app installs — 45.2pp ahead of Accentuate Custom Fields (ACF) (12.7%).
- Top 3 apps (Helium Customer Fields, Accentuate Custom Fields (ACF), Easify Custom Product Options) account for 80.3% of all advanced custom fields install share — a fragmented market.
- Magical Custom Fields & Upload is gaining share fastest this month (+1.36pp) — the largest single gainer among the top advanced custom fields apps by share.
- Easify Custom Product Options is losing share fastest (-2.61pp) — could indicate a churning user base or a stronger challenger gaining ground.
Advanced Custom Fields Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 advanced custom fields Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Helium Customer Fields | 47.5%26.43 | 44.5%3.05 | 41.5%2.97 | 40.3%1.20 | 58.9%18.59 | 57.9%1.01 |
| Accentuate Custom Fields (ACF) | 9.6%6.80 | 9.1%0.55 | 9.7%0.62 | 11.0%1.31 | 12.1%1.07 | 12.7%0.62 |
| Easify Custom Product Options | 11.4%7.04 | 15.3%3.99 | 18.6%3.24 | 16.2%2.42 | 12.1%4.05 | 9.7%2.39 |
| Magical Custom Fields & Upload | 11.2%5.79 | 12.7%1.48 | 13.7%1.05 | 13.9%0.16 | 3.8%10.13 | 5.8%2.02 |
| Mipler ‑ Advanced Reports | 9.9%4.33 | 5.6%4.30 | 0.6%5.02 | 4.6%4.08 | 2.8%1.88 | 5.1%2.31 |
Key Insights:
- Helium Customer Fields's share expanded from 22.1% → 57.9% over the charted period.
- Of the top 5 tracked advanced custom fields apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Advanced Custom Fields Shopify Apps by Country
Per-country market share rankings for advanced custom fields Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Helium Customer Fields | Helium Customer Fields | ACF: Metafields Custom Fields | Easify Custom Product Options | Helium Customer Fields |
| 2 | Accentuate Custom Fields (ACF) | Accentuate Custom Fields (ACF) | Magical Custom Fields & Upload | Zigpoll Customer Surveys | Accentuate Custom Fields (ACF) |
| 3 | Easify Custom Product Options | Easify Custom Product Options |  Textly: Product Custom Fields |  Accofy ‑ Customer Accounts | Easify Custom Product Options |
| 4 | Magical Custom Fields & Upload | Mipler ‑ Advanced Reports |  Advanced Zipcode Validator | ACF: Metafields Custom Fields | Magical Custom Fields & Upload |
| 5 | Mipler ‑ Advanced Reports | Magical Custom Fields & Upload | Mipler ‑ Advanced Reports | Helium Customer Fields | Mipler ‑ Advanced Reports |
Key Insights:
- Helium Customer Fields leads advanced custom fields apps in 2 of 4 tracked markets (United States, United Kingdom).
- Helium Customer Fields leads worldwide, but 2 of 4 tracked markets crown a different leader — ACF: Metafields Custom Fields in India, Easify Custom Product Options in China.
Top 5 Apps in Advanced Custom Fields
- Accofy ‑ Customer Accounts — Leads advanced custom fields apps with 0 install share, rated 5.0★.
- ACF: Metafields Custom Fields — Holds 1.5% of advanced custom fields app install share, rated 4.5★ — gaining share this month.
- Helium Customer Fields — Holds 57.9% of advanced custom fields app install share, rated 4.5★ — gaining share this month.
- Accentuate Custom Fields (ACF) — Holds 12.7% of advanced custom fields app install share, rated 4.9★ — gaining share this month.
- Magical Custom Fields & Upload — Holds 5.8% of advanced custom fields app install share, rated 4.8★ — gaining share this month.
Advanced Custom Fields Shopify Apps — Frequently Asked Questions
1. Which advanced custom fields app has the highest market share on Shopify?
Helium Customer Fields ranks #1 by share among advanced custom fields apps at 57.9%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for advanced custom fields Shopify apps?
For advanced custom fields (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which advanced custom fields apps are gaining market share on Shopify?
Magical Custom Fields & Upload is gaining advanced custom fields app market share fastest this month, up +1.36pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which advanced custom fields apps are losing market share on Shopify?
Easify Custom Product Options has lost the most market share this month among advanced custom fields apps (-2.61pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most advanced custom fields Shopify app installs?
United States drives the largest share of advanced custom fields app installs at 42.9%, followed by United Kingdom at 10.4% and Japan at 6.1%. Use the country picker on the third card to compare market leaders by country.
6. How many advanced custom fields apps does ShopDigest track on Shopify?
ShopDigest tracks 96 advanced custom fields apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share advanced custom fields app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under advanced custom fields (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For advanced custom fields, Helium Customer Fields leads on share; see the rankings tab for who currently holds #1 position.
