Affiliate Shopify Apps – Market Share Breakdown
(Updated October 2026) See which affiliate Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Affiliate Shopify Apps — Full Market Share Table
All tracked affiliate Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  UpPromote Affiliate Marketing | 76.78% | 1.44 | Declining |
| 2 |  Affiliate Marketing ReferrLy | 9.63% | 0.22 | Climbing |
| 3 |  BixGrow Affiliate Marketing | 9.44% | 1.10 | Climbing |
| 4 |  Affilitrak Affiliate Marketing | 1.92% | 0.24 | Declining |
| 5 |  GOAFFPRO ‑ Affiliate Marketing | 1.17% | 0.05 | Climbing |
| 6 |  Simple Affiliate | 0.39% | 0.25 | Climbing |
| 7 |  Shopify Collabs | 0.26% | 0.11 | Climbing |
| 8 |  Referral Candy & Affiliate | 0.22% | 0.09 | Declining |
| 9 |  Referral Program ‑ Shopjar | 0.11% | 0.08 | Climbing |
| 10 |  Shortly — Affiliate Marketing | 0.02% | 0.02 | Declining |
Showing 1-10 out of 22
Key Insights:
- UpPromote Affiliate Marketing holds 76.8% share of affiliate app installs — 67.2pp ahead of Affiliate Marketing ReferrLy (9.6%).
- Top 3 apps (UpPromote Affiliate Marketing, Affiliate Marketing ReferrLy, BixGrow Affiliate Marketing) account for 95.8% of all affiliate install share — a concentrated market.
- BixGrow Affiliate Marketing is gaining share fastest this month (+1.10pp) — the largest single gainer among the top affiliate apps by share.
- UpPromote Affiliate Marketing is losing share fastest (-1.44pp) — could indicate a churning user base or a stronger challenger gaining ground.
Affiliate Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 affiliate Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| UpPromote Affiliate Marketing | 80.4%0.62 | 81.4%1.01 | 79.2%2.19 | 78.0%1.25 | 77.6%0.31 | 76.6%1.01 |
| BixGrow Affiliate Marketing | 8.0%0.24 | 7.4%0.61 | 7.3%0.06 | 8.2%0.85 | 8.9%0.69 | 9.6%0.74 |
| Affiliate Marketing ReferrLy | 7.4%0.54 | 8.4%1.02 | 9.1%0.65 | 9.1%0.05 | 9.3%0.2 | 9.6%0.24 |
| Affilitrak Affiliate Marketing | 2.5%0.16 | 0.5%2.07 | 2.3%1.89 | 3.1%0.81 | 2.1%1.07 | 1.9%0.16 |
| GOAFFPRO ‑ Affiliate Marketing | 1.0%0.06 | 1.0%0.06 | 1.2%0.13 | 0.8%0.32 | 1.2%0.37 | 1.2%0.03 |
Key Insights:
- UpPromote Affiliate Marketing's share expanded from 76.1% → 76.6% over the charted period.
- Of the top 5 tracked affiliate apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Affiliate Shopify Apps by Country
Per-country market share rankings for affiliate Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- UpPromote Affiliate Marketing leads affiliate apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Affiliate
- UpPromote Affiliate Marketing — Leads affiliate apps with 76.6% install share, rated 4.9★ — losing share this month.
- BixGrow Affiliate Marketing — Holds 9.6% of affiliate app install share, rated 4.9★ — gaining share this month.
- Affiliate Marketing ReferrLy — Holds 9.5% of affiliate app install share, rated 5.0★ — gaining share this month.
- GOAFFPRO ‑ Affiliate Marketing — Holds 1.2% of affiliate app install share, rated 4.6★ — gaining share this month.
- Affilitrak Affiliate Marketing — Holds 1.9% of affiliate app install share, rated 5.0★ — losing share this month.
Affiliate Shopify Apps — Frequently Asked Questions
1. Which affiliate app has the highest market share on Shopify?
UpPromote Affiliate Marketing dominates the affiliate category on Shopify with 76.8% of installs — 67.2pp ahead of Affiliate Marketing ReferrLy. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for affiliate Shopify apps?
For affiliate (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which affiliate apps are gaining market share on Shopify?
BixGrow Affiliate Marketing is gaining affiliate app market share fastest this month, up +1.10pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which affiliate apps are losing market share on Shopify?
UpPromote Affiliate Marketing has lost the most market share this month among affiliate apps (-1.44pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most affiliate Shopify app installs?
United States drives the largest share of affiliate app installs at 43.4%, followed by Germany at 8.3% and United Kingdom at 7.8%. Use the country picker on the third card to compare market leaders by country.
6. How many affiliate apps does ShopDigest track on Shopify?
ShopDigest tracks 96 affiliate apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
