Affirm Payments Shopify Apps — Full Market Share Table
All tracked affirm payments Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  ETP Sort Hide Payment Methods | 79.31% | 25.34 | Climbing |
| 2 |  Affiliate Marketing ReferrLy | 6.33% | 4.88 | Declining |
| 3 |  UpPromote Affiliate Marketing | 5.92% | 10.58 | Declining |
| 4 |  Scala Payment Method Discount | 3.26% | 6.22 | Declining |
| 5 |  HidePay: Hide Payment Methods | 2.83% | 1.79 | Declining |
| 6 |  BixGrow Affiliate Marketing | 0.82% | 1.31 | Declining |
| 7 |  Payfy: Hide Payment Rules | 0.71% | 0.30 | Declining |
| 8 |  DP: Deposit & Partial Payment | 0.41% | 0.37 | Climbing |
| 9 |  Affilitrak Affiliate Marketing | 0.10% | 0.15 | Declining |
| 10 |  SPD Split Payment & Deposit | 0.08% | 0.15 | Declining |
Showing 1-10 out of 23
Key Insights:
- ETP Sort Hide Payment Methods holds 79.3% share of affirm payments app installs — 73.0pp ahead of Affiliate Marketing ReferrLy (6.3%).
- Top 3 apps (ETP Sort Hide Payment Methods, Affiliate Marketing ReferrLy, UpPromote Affiliate Marketing) account for 91.6% of all affirm payments install share — a concentrated market.
- ETP Sort Hide Payment Methods is gaining share fastest this month (+25.34pp) — the largest single gainer among the top affirm payments apps by share.
- UpPromote Affiliate Marketing is losing share fastest (-10.58pp) — could indicate a churning user base or a stronger challenger gaining ground.
Affirm Payments Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 affirm payments Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| ETP Sort Hide Payment Methods | — | 28.4% | 38.8%10.41 | 58.2%19.36 | 56.5%1.68 | 79.5%23.04 |
| Affiliate Marketing ReferrLy | — | 2.5% | 2.4%0.08 | 4.8%2.38 | 10.5%5.79 | 6.3%4.28 |
| UpPromote Affiliate Marketing | — | 58.0% | 50.7%7.39 | 8.5%42.13 | 15.4%6.85 | 5.8%9.56 |
| Scala Payment Method Discount | — | 1.2% | 3.6%2.37 | 13.8%10.21 | 9.0%4.82 | 3.3%5.73 |
| HidePay: Hide Payment Methods | — | 6.9% | 1.6%5.30 | 6.0%4.44 | 4.6%1.44 | 2.8%1.76 |
Key Insights:
- ETP Sort Hide Payment Methods's share expanded from 28.4% → 79.5% over the charted period.
- Of the top 5 tracked affirm payments apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Affirm Payments Shopify Apps by Country
Per-country market share rankings for affirm payments Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | ETP Sort Hide Payment Methods | ETP Sort Hide Payment Methods | ETP Sort Hide Payment Methods | ETP Sort Hide Payment Methods | ETP Sort Hide Payment Methods |
| 2 | Affiliate Marketing ReferrLy | UpPromote Affiliate Marketing | Affiliate Marketing ReferrLy | UpPromote Affiliate Marketing | Affiliate Marketing ReferrLy |
| 3 | UpPromote Affiliate Marketing | Affiliate Marketing ReferrLy | Scala Payment Method Discount | Affiliate Marketing ReferrLy | UpPromote Affiliate Marketing |
| 4 | Scala Payment Method Discount | HidePay: Hide Payment Methods | Payfy: Hide Payment Rules | BixGrow Affiliate Marketing | Payfy: Hide Payment Rules |
| 5 | HidePay: Hide Payment Methods | BixGrow Affiliate Marketing | UpPromote Affiliate Marketing | Affilitrak Affiliate Marketing | BixGrow Affiliate Marketing |
Key Insights:
- ETP Sort Hide Payment Methods leads affirm payments apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Affirm Payments
- ETP Sort Hide Payment Methods — Leads affirm payments apps with 79.5% install share, rated 5.0★ — gaining share this month.
- Scala Payment Method Discount — Holds 3.3% of affirm payments app install share, rated 5.0★ — losing share this month.
- HidePay: Hide Payment Methods — Holds 2.8% of affirm payments app install share, rated 4.8★ — losing share this month.
- Payfy: Hide Payment Rules — Holds 0.7% of affirm payments app install share, rated 4.9★ — losing share this month.
- Affiliate Marketing ReferrLy — Holds 6.3% of affirm payments app install share, rated 5.0★ — losing share this month.
Affirm Payments Shopify Apps — Frequently Asked Questions
1. Which affirm payments app has the highest market share on Shopify?
ETP Sort Hide Payment Methods dominates the affirm payments category on Shopify with 79.3% of installs — 73.0pp ahead of Affiliate Marketing ReferrLy. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for affirm payments Shopify apps?
For affirm payments (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which affirm payments apps are gaining market share on Shopify?
ETP Sort Hide Payment Methods is gaining affirm payments app market share fastest this month, up +25.34pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which affirm payments apps are losing market share on Shopify?
UpPromote Affiliate Marketing has lost the most market share this month among affirm payments apps (-10.58pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most affirm payments Shopify app installs?
United States drives the largest share of affirm payments app installs at 10.5%, followed by Germany at 6.0% and Netherlands at 5.5%. Use the country picker on the third card to compare market leaders by country.
6. How many affirm payments apps does ShopDigest track on Shopify?
ShopDigest tracks 96 affirm payments apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
