Afterpay Shopify Apps — Country-Level Market Share
All countries ranked by current install share of afterpay Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  Brazil | 24.15% | 3.58 |
| 2 |  Australia | 10.86% | 1.66 |
| 3 |  Germany | 8.87% | 6.76 |
| 4 |  Argentina | 8.52% | 0.72 |
| 5 |  United States | 8.07% | 3.44 |
| 6 |  Canada | 5.15% | 2.45 |
| 7 |  Colombia | 4.26% | 2.41 |
| 8 |  New Zealand | 4.18% | 4.07 |
| 9 |  United Kingdom | 3.59% | 1.34 |
| 10 |  India | 3.49% | 2.43 |
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Key Insights:
- Brazil drives 24.2% of afterpay Shopify app installs — the largest single market for the category.
- Top 3 markets (Brazil, Australia, Germany) cover 43.9% of all tracked afterpay installs — moderately concentrated demand.
- Germany is the fastest-growing market this month (+6.8pp) — emerging demand worth watching.
- Brazil's share of afterpay app reviews has slipped the most this month (-3.6pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Afterpay Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving afterpay Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Brazil | 17.0%2.72 | 19.7%2.68 | 25.9%6.19 | 26.5%0.63 | 21.1%5.37 | 24.1%3.01 |
| Australia | 8.1%1.08 | 10.6%2.55 | 9.8%0.83 | 10.1%0.35 | 10.4%0.28 | 10.5%0.08 |
| Argentina | 5.2%0.84 | 4.6%0.60 | 8.6%4.00 | 10.6%1.97 | 8.5%2.14 | 8.5%0.06 |
| United States | 13.7%2.64 | 12.2%1.48 | 18.3%6.17 | 11.8%6.51 | 8.0%3.81 | 8.0%0.01 |
| Germany | 0.8%0.27 | 0.7%0.08 | 0.4%0.24 | 0.2%0.20 | 7.3%7.08 | 7.4%0.06 |
Key Insights:
- Brazil's share of afterpay app installs expanded from 0 → 24.1% over the charted period.
- Top 5 markets plotted: Brazil, Australia, Germany, Argentina, United States.
Geographic Distribution of Afterpay Shopify App Installs
Brazil leads afterpay Shopify app installs at 24.2%, but install share is meaningfully spread across multiple top markets. Australia (10.9%) and Germany (8.9%) round out the top 3, together accounting for 43.9% of all afterpay app installs. Argentina (8.5%) and United States (8.1%) fill out the top 5, giving a combined view of where afterpay app demand actually concentrates. Germany is the fastest-growing market this month (+6.8pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, Brazil has lost the most share this month (-3.6pp).
afterpay app demand is split between Brazil (24.2%), Australia (10.9%), and Germany (8.9%) — leaders in moderately distributed categories like this usually invest in multi-currency, multi-language support, making them workable across regions.
Geographic Trends for Afterpay Shopify Apps Over Time
Brazil's share of afterpay Shopify app installs grew from 0 (Nov 2024) to 24.1% (Nov 2026) — a +24.1pp tightening of geographic concentration toward this market. The top 5 plotted markets — Brazil, Australia, Germany, Argentina, United States — show which regions consistently drive afterpay app demand over time.
Top 5 Apps in Afterpay
- Afterpay On‑Site Messaging — Among the most-installed afterpay apps worldwide with 16.2% install share, rated 3.1★.
- Clearpay On‑Site Messaging — Among the most-installed afterpay apps worldwide with 0 install share, rated 2.5★.
- Scala Payment Method Discount — Among the most-installed afterpay apps worldwide with 49.7% install share, rated 5.0★.
- Synctrack Paypal Chargebacks — Among the most-installed afterpay apps worldwide with 17.9% install share, rated 5.0★.
- Oak Prepaid Discount — Among the most-installed afterpay apps worldwide with 1.8% install share, rated 4.5★.
Afterpay Shopify Apps — Frequently Asked Questions
1. Which countries dominate afterpay Shopify app installs?
Brazil leads afterpay app installs at 24.2%, followed by Australia at 10.9%. The top 3 markets together cover 43.9% of all installs.
2. Where are afterpay Shopify apps most popular?
afterpay apps are most popular in Brazil (24.2% share), Australia (10.9%), and Germany (8.9%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for afterpay Shopify apps?
Germany is the fastest-growing market for afterpay apps this month, gaining +6.8pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for afterpay Shopify apps?
Brazil has shed the most share this month (-3.6pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for afterpay on Shopify?
For afterpay (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for afterpay Shopify apps changed recently?
Brazil's share has moved meaningfully over the charted period — from 0 to 24.1%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
