Also Bought Shopify Apps – Analytics & Insights

Also Bought CBB ranks #1 for also bought with 3.9% share — the leader position in a fragmented field where many apps are within striking distance, -85.0pp ahead of Essential Upsell & Cross Sell (88.8%). Product Recommendations • ES sits at #3 with 1.4% share, rounding out the top tier. Together, the top 3 apps absorb 94.1% of all also bought installs — a highly concentrated landscape with limited room for new entrants. Recomatic Related Products is the standout mover this month, climbing 2 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.

Also Bought is a fragmented market — the top 3 apps together hold only 94.1% of installs, leaving Also Bought CBB's 3.9% lead modest in absolute terms and Product Recommendations • ES at 1.4% still capturing meaningful share. With this many viable apps, pricing model and integration depth differentiate also bought options more than rank does.

Also Bought CBB held #1 steadily from Oct 2025 to Oct 2026 — an entrenched leader in also bought that challengers haven't displaced. Across the top 5 plotted also bought apps, 1 improved their ranking while 0 declined — the category is moving upward overall. Also Bought CBB's share held near 3.9% from Oct 2025 to Oct 2026 — a stable install base for also bought apps rather than active gain or loss.

Stable rankings across the top 5 plotted also bought apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.

United States leads geographic demand for also bought apps at 27.9%, but the install base is meaningfully spread across multiple top markets. United Kingdom follows at 11.8%, with Australia at 5.5%. Together, the top 3 markets account for 45.2% of also bought app installs worldwide. India (4.8%) and Spain (3.6%) round out the top 5. United Kingdom is the fastest-growing market this month (+1.8pp), pointing to accelerating demand outside the established leaders.

also bought app demand is split between United States (27.9%), United Kingdom (11.8%), and Australia (5.5%) — the leaders in moderately distributed categories like this usually invest in multi-currency, multi-language support, making them workable for cross-border also bought merchants.

Essential Upsell & Cross Sell is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 17 months since launch. The remaining 4 also bought apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.

4 apps on this chart haven't yet crossed 1,000 reviews: Frequently Bought Together FT at 374, Also Bought CBB at 372, Tipo Related Products, Upsell at 365, Product Recommendations • ES at 136 cumulative reviews. Frequently Bought Together FT is closest to the milestone — its current count puts it roughly 37% of the way to 1,000.

Essential Upsell & Cross Sell is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the also bought category.