Ambassador Shopify Apps — Full Market Share Table
All tracked ambassador Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  UpPromote Affiliate Marketing | 93.70% | 6.19 | Climbing |
| 2 |  Affiliate Marketing ReferrLy | 5.13% | 2.41 | Climbing |
| 3 |  ConvertO Affiliate Ambassador | 0.62% | 1.88 | Declining |
| 4 |  AmbassadorFlow Referrals | 0.26% | 0.16 | Climbing |
| 5 |  GOAFFPRO ‑ Affiliate Marketing | 0.19% | 0.06 | Declining |
| 6 |  BUZZ Affiliate Marketing | 0.05% | 0.10 | Declining |
| 7 |  Snowball: Affiliate Marketing | 0.02% | 0.01 | Declining |
| 8 |  Endlss | 0.02% | 0.00 | Climbing |
| 9 |  BLOOP Referral & Affiliate | 0.01% | 0.00 | Declining |
| 10 |  Yuko Affiliate Marketing | 0.01% | 0.00 | Climbing |
Showing 1-10 out of 23
Key Insights:
- UpPromote Affiliate Marketing holds 93.7% share of ambassador app installs — 88.6pp ahead of Affiliate Marketing ReferrLy (5.1%).
- Top 3 apps (UpPromote Affiliate Marketing, Affiliate Marketing ReferrLy, ConvertO Affiliate Ambassador) account for 99.4% of all ambassador install share — a concentrated market.
- UpPromote Affiliate Marketing is gaining share fastest this month (+6.19pp) — the largest single gainer among the top ambassador apps by share.
- ConvertO Affiliate Ambassador is losing share fastest (-1.88pp) — could indicate a churning user base or a stronger challenger gaining ground.
Ambassador Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 ambassador Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| UpPromote Affiliate Marketing | 93.5%4.18 | 93.6%0.09 | 87.6%5.95 | 87.3%0.33 | 87.6%0.27 | 93.7%6.12 |
| Affiliate Marketing ReferrLy | 1.8%0.12 | 2.1%0.23 | 3.9%1.84 | 4.0%0.06 | 2.7%1.24 | 5.1%2.40 |
| ConvertO Affiliate Ambassador | 0.8%1.22 | 0.9%0.06 | 2.6%1.76 | 2.2%0.47 | 2.5%0.32 | 0.6%1.87 |
| AmbassadorFlow Referrals | — | — | 0.0% | 0.0%0.01 | 0.1%0.05 | 0.3%0.17 |
| GOAFFPRO ‑ Affiliate Marketing | 0.3%0.03 | 0.3%0.02 | 0.2%0.06 | 0.2%0.01 | 0.3%0.02 | 0.2%0.06 |
Key Insights:
- UpPromote Affiliate Marketing's share expanded from 77.2% → 93.7% over the charted period.
- Of the top 5 tracked ambassador apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Ambassador Shopify Apps by Country
Per-country market share rankings for ambassador Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United Kingdom
Key Insights:
- UpPromote Affiliate Marketing leads ambassador apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Ambassador
- UpPromote Affiliate Marketing — Leads ambassador apps with 93.7% install share, rated 4.9★ — gaining share this month.
- ConvertO Affiliate Ambassador — Holds 0.6% of ambassador app install share, rated 4.8★ — losing share this month.
- Affiliate & Ambassador: Roster — Holds 0 of ambassador app install share, rated 4.8★.
- AmbassadorFlow Referrals — Holds 0.3% of ambassador app install share, rated 5.0★ — gaining share this month.
- Affiliate Marketing ReferrLy — Holds 5.1% of ambassador app install share, rated 5.0★ — gaining share this month.
Ambassador Shopify Apps — Frequently Asked Questions
1. Which ambassador app has the highest market share on Shopify?
UpPromote Affiliate Marketing dominates the ambassador category on Shopify with 93.7% of installs — 88.6pp ahead of Affiliate Marketing ReferrLy. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for ambassador Shopify apps?
For ambassador (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which ambassador apps are gaining market share on Shopify?
UpPromote Affiliate Marketing is gaining ambassador app market share fastest this month, up +6.19pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which ambassador apps are losing market share on Shopify?
ConvertO Affiliate Ambassador has lost the most market share this month among ambassador apps (-1.88pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most ambassador Shopify app installs?
United States drives the largest share of ambassador app installs at 43.5%, followed by Germany at 8.1% and United Kingdom at 7.7%. Use the country picker on the third card to compare market leaders by country.
6. How many ambassador apps does ShopDigest track on Shopify?
ShopDigest tracks 96 ambassador apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
