Branded Portal Shopify Apps — Full Market Share Table
All tracked branded portal Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  UpPromote Affiliate Marketing | 52.34% | 11.32 | Climbing |
| 2 |  Affiliate Marketing ReferrLy | 34.69% | 5.21 | Declining |
| 3 |  BixGrow Affiliate Marketing | 7.83% | 4.67 | Declining |
| 4 |  Affilitrak Affiliate Marketing | 2.48% | 1.74 | Declining |
| 5 |  Referral Program ‑ Shopjar | 1.39% | 0.32 | Climbing |
| 6 |  GOAFFPRO ‑ Affiliate Marketing | 0.52% | 0.15 | Declining |
| 7 |  Simple Affiliate | 0.34% | 0.19 | Climbing |
| 8 |  Referral Candy & Affiliate | 0.11% | 0.06 | Climbing |
| 9 |  Return Prime:Return & Exchange | 0.09% | 0.02 | Declining |
| 10 |  Shortly — Affiliate Marketing | 0.04% | 0.10 | Declining |
Showing 1-10 out of 24
Key Insights:
- UpPromote Affiliate Marketing holds 52.3% share of branded portal app installs — 17.6pp ahead of Affiliate Marketing ReferrLy (34.7%).
- Top 3 apps (UpPromote Affiliate Marketing, Affiliate Marketing ReferrLy, BixGrow Affiliate Marketing) account for 94.9% of all branded portal install share — a competitive market.
- UpPromote Affiliate Marketing is gaining share fastest this month (+11.32pp) — the largest single gainer among the top branded portal apps by share.
- Affiliate Marketing ReferrLy is losing share fastest (-5.21pp) — could indicate a churning user base or a stronger challenger gaining ground.
Branded Portal Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 branded portal Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| UpPromote Affiliate Marketing | 79.5% | 79.8%0.29 | 77.2%2.56 | 44.8%32.45 | 40.5%4.24 | 52.3%11.83 |
| Affiliate Marketing ReferrLy | 11.5% | 12.9%1.47 | 13.9%0.93 | 23.5%9.60 | 39.7%16.19 | 34.7%4.98 |
| BixGrow Affiliate Marketing | 5.0% | 4.6%0.43 | 4.6%0.06 | 24.4%19.89 | 13.3%11.20 | 7.8%5.42 |
| Affilitrak Affiliate Marketing | 2.5% | 0.7%1.76 | 3.0%2.32 | 5.2%2.11 | 4.1%1.03 | 2.5%1.65 |
| Referral Program ‑ Shopjar | 0.0% | 0.1%0.06 | 0.2%0.12 | 0.8%0.60 | 1.1%0.32 | 1.4%0.28 |
Key Insights:
- UpPromote Affiliate Marketing's share contracted from 79.5% → 52.3% over the charted period.
- Of the top 5 tracked branded portal apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Branded Portal Shopify Apps by Country
Per-country market share rankings for branded portal Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | UpPromote Affiliate Marketing | UpPromote Affiliate Marketing | Affiliate Marketing ReferrLy | UpPromote Affiliate Marketing | UpPromote Affiliate Marketing |
| 2 | Affiliate Marketing ReferrLy | Affiliate Marketing ReferrLy | UpPromote Affiliate Marketing | BixGrow Affiliate Marketing | Affiliate Marketing ReferrLy |
| 3 | BixGrow Affiliate Marketing | BixGrow Affiliate Marketing | Referral Program ‑ Shopjar | Affiliate Marketing ReferrLy | BixGrow Affiliate Marketing |
| 4 | Affilitrak Affiliate Marketing | Affilitrak Affiliate Marketing | Return Prime:Return & Exchange | Affilitrak Affiliate Marketing | Affilitrak Affiliate Marketing |
| 5 | Referral Program ‑ Shopjar | GOAFFPRO ‑ Affiliate Marketing | BixGrow Affiliate Marketing | Referral Program ‑ Shopjar | Referral Program ‑ Shopjar |
Key Insights:
- UpPromote Affiliate Marketing leads branded portal apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- UpPromote Affiliate Marketing leads worldwide, but India bucks the trend — Affiliate Marketing ReferrLy leads there.
Top 5 Apps in Branded Portal
- Affiliate Marketing ReferrLy — Leads branded portal apps with 34.7% install share, rated 5.0★ — losing share this month.
- UpPromote Affiliate Marketing — Holds 52.3% of branded portal app install share, rated 4.9★ — gaining share this month.
- BixGrow Affiliate Marketing — Holds 7.8% of branded portal app install share, rated 4.9★ — losing share this month.
- Referral Program ‑ Shopjar — Holds 1.4% of branded portal app install share, rated 4.9★ — gaining share this month.
- Affilitrak Affiliate Marketing — Holds 2.5% of branded portal app install share, rated 5.0★ — losing share this month.
Branded Portal Shopify Apps — Frequently Asked Questions
1. Which branded portal app has the highest market share on Shopify?
UpPromote Affiliate Marketing currently holds the highest market share for branded portal apps at 52.3%, but the category is competitive — Affiliate Marketing ReferrLy is close behind at 34.7%. The right choice depends on your specific store needs.
2. How is market share calculated for branded portal Shopify apps?
For branded portal (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which branded portal apps are gaining market share on Shopify?
UpPromote Affiliate Marketing is gaining branded portal app market share fastest this month, up +11.32pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which branded portal apps are losing market share on Shopify?
Affiliate Marketing ReferrLy has lost the most market share this month among branded portal apps (-5.21pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most branded portal Shopify app installs?
United States drives the largest share of branded portal app installs at 41.9%, followed by United Kingdom at 8.9% and Germany at 7.7%. Use the country picker on the third card to compare market leaders by country.
6. How many branded portal apps does ShopDigest track on Shopify?
ShopDigest tracks 96 branded portal apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share branded portal app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under branded portal (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For branded portal, UpPromote Affiliate Marketing leads on share; see the rankings tab for who currently holds #1 position.
