Buy 1 Get 1 Shopify Apps – Market Share Breakdown
(Updated October 2026) See which buy 1 get 1 Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Buy 1 Get 1 Shopify Apps — Full Market Share Table
All tracked buy 1 get 1 Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  SEOLab: All in #1 SEO & AEO | 41.56% | 2.86 | Declining |
| 2 |  Dealeasy: Volume Discounts App | 37.02% | 0.26 | Climbing |
| 3 |  EG Auto Add to Cart Free Gift | 11.23% | 0.06 | Climbing |
| 4 |  MBC Mix and Match Bundles App | 7.35% | 3.30 | Climbing |
| 5 |  Faire: Buy Wholesale | 1.17% | 0.04 | Climbing |
| 6 |  Free Gift Box+Buy 1 Get 1+BOGO | 0.54% | 0.03 | Climbing |
| 7 |  Essential Free Gift BOGO BXGY | 0.24% | 0.07 | Climbing |
| 8 |  BOGO+ Free Gift & Buy X Get Y | 0.20% | 0.86 | Declining |
| 9 |  GST Pro: GST Invoice India | 0.17% | 0.17 | Climbing |
| 10 |  Webrex: #1 AI SEO Optimizer | 0.14% | 0.14 | Climbing |
Showing 1-10 out of 23
Key Insights:
- SEOLab: All in #1 SEO & AEO holds 41.6% share of buy 1 get 1 app installs — 4.5pp ahead of Dealeasy: Volume Discounts App (37.0%).
- Top 3 apps (SEOLab: All in #1 SEO & AEO, Dealeasy: Volume Discounts App, EG Auto Add to Cart Free Gift) account for 89.8% of all buy 1 get 1 install share — a fragmented market.
- MBC Mix and Match Bundles App is gaining share fastest this month (+3.30pp) — the largest single gainer among the top buy 1 get 1 apps by share.
- SEOLab: All in #1 SEO & AEO is losing share fastest (-2.86pp) — could indicate a churning user base or a stronger challenger gaining ground.
Buy 1 Get 1 Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 buy 1 get 1 Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| SEOLab: All in #1 SEO & AEO | — | 8.9% | 11.2%2.29 | 25.4%14.23 | 32.0%6.55 | 41.5%9.53 |
| Dealeasy: Volume Discounts App | — | 47.0% | 58.3%11.39 | 49.1%9.26 | 45.1%3.98 | 36.7%8.39 |
| EG Auto Add to Cart Free Gift | — | 15.0% | 6.1%8.91 | 7.7%1.61 | 13.7%6.03 | 11.3%2.39 |
| MBC Mix and Match Bundles App | — | 11.9% | 7.6%4.36 | 6.0%1.55 | 5.2%0.87 | 7.5%2.36 |
| Faire: Buy Wholesale | — | 1.1% | 1.4%0.25 | 1.6%0.21 | 1.4%0.16 | 1.2%0.25 |
Key Insights:
- SEOLab: All in #1 SEO & AEO's share expanded from 8.9% → 41.5% over the charted period.
- Of the top 5 tracked buy 1 get 1 apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Buy 1 Get 1 Shopify Apps by Country
Per-country market share rankings for buy 1 get 1 Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | |  | | |
Key Insights:
- SEOLab: All in #1 SEO & AEO leads buy 1 get 1 apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Buy 1 Get 1
- Free Gift Box+Buy 1 Get 1+BOGO — Leads buy 1 get 1 apps with 0.6% install share, rated 4.7★.
- Dealeasy: Volume Discounts App — Holds 36.7% of buy 1 get 1 app install share, rated 4.9★.
- MBC Mix and Match Bundles App — Holds 7.5% of buy 1 get 1 app install share, rated 4.9★ — gaining share this month.
- Profy Buy X Get Y+Buy 1 Get 1 — Holds 0.1% of buy 1 get 1 app install share, rated 5.0★ — gaining share this month.
- EG Auto Add to Cart Free Gift — Holds 11.3% of buy 1 get 1 app install share, rated 4.9★ — gaining share this month.
Buy 1 Get 1 Shopify Apps — Frequently Asked Questions
1. Which buy 1 get 1 app has the highest market share on Shopify?
SEOLab: All in #1 SEO & AEO ranks #1 by share among buy 1 get 1 apps at 41.6%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for buy 1 get 1 Shopify apps?
For buy 1 get 1 (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which buy 1 get 1 apps are gaining market share on Shopify?
MBC Mix and Match Bundles App is gaining buy 1 get 1 app market share fastest this month, up +3.30pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which buy 1 get 1 apps are losing market share on Shopify?
SEOLab: All in #1 SEO & AEO has lost the most market share this month among buy 1 get 1 apps (-2.86pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most buy 1 get 1 Shopify app installs?
United States drives the largest share of buy 1 get 1 app installs at 34.3%, followed by United Kingdom at 9.6% and Australia at 8.0%. Use the country picker on the third card to compare market leaders by country.
6. How many buy 1 get 1 apps does ShopDigest track on Shopify?
ShopDigest tracks 96 buy 1 get 1 apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share buy 1 get 1 app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under buy 1 get 1 (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For buy 1 get 1, SEOLab: All in #1 SEO & AEO leads on share; see the rankings tab for who currently holds #1 position.
