Charity Shopify Apps — Full Market Share Table
All tracked charity Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Virtue Charity Donations | 22.21% | 8.63 | Declining |
| 2 |  GoGenerosity Charity Donations | 17.77% | 0.74 | Declining |
| 3 |  Auction Today | 17.21% | 3.57 | Climbing |
| 4 |  Lift: Charity and Donations | 15.55% | 3.21 | Climbing |
| 5 |  GoodAPI: Donations and Trees | 8.00% | 3.37 | Climbing |
| 6 |  CharityChoice Donations | 6.66% | 2.04 | Climbing |
| 7 |  Zestard ‑ Easy Donation | 6.66% | 2.96 | Climbing |
| 8 |  Donate Now: Donation & Charity | 2.22% | 0.86 | Declining |
| 9 |  Donate Bee ‑ Easy Donations | 1.00% | 0.07 | Climbing |
| 10 |  Ecologi: Plant Trees per Sale | 0.83% | 0.71 | Declining |
Showing 1-10 out of 22
Key Insights:
- Virtue Charity Donations holds 22.2% share of charity app installs — 4.4pp ahead of GoGenerosity Charity Donations (17.8%).
- Top 3 apps (Virtue Charity Donations, GoGenerosity Charity Donations, Auction Today) account for 57.2% of all charity install share — a competitive market.
- Auction Today is gaining share fastest this month (+3.57pp) — the largest single gainer among the top charity apps by share.
- Virtue Charity Donations is losing share fastest (-8.63pp) — could indicate a churning user base or a stronger challenger gaining ground.
Charity Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 charity Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Virtue Charity Donations | 16.4%0.06 | 24.9%8.49 | 37.5%12.68 | 11.8%25.72 | 30.7%18.87 | 22.2%8.49 |
| GoGenerosity Charity Donations | 0.1%– | 0.1%– | 0.1%– | 5.1%5.01 | 18.4%13.35 | 17.8%0.65 |
| Auction Today | — | — | — | 10.3% | 13.3%3.00 | 17.2%3.86 |
| Lift: Charity and Donations | 18.7%0.06 | 18.9%0.23 | 22.8%3.81 | 27.0%4.28 | 12.3%14.76 | 15.6%3.27 |
| GoodAPI: Donations and Trees | 16.1%5.82 | 14.2%1.94 | 7.3%6.93 | 5.5%1.79 | 4.6%0.89 | 8.0%3.40 |
Key Insights:
- Virtue Charity Donations's share contracted from 27.1% → 22.2% over the charted period.
- Of the top 5 tracked charity apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Charity Shopify Apps by Country
Per-country market share rankings for charity Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Virtue Charity Donations | Lift: Charity and Donations | Ecologi: Plant Trees per Sale | Virtue Charity Donations | Virtue Charity Donations |
| 2 | GoGenerosity Charity Donations | Auction Today | Virtue Charity Donations |  Givonate: Charity & Donations | Auction Today |
| 3 | Auction Today | Zestard ‑ Easy Donation | Givonate: Charity & Donations | Lift: Charity and Donations | Ecologi: Plant Trees per Sale |
| 4 | Lift: Charity and Donations | GoodAPI: Donations and Trees | Lift: Charity and Donations | GoGenerosity Charity Donations |  Inkthreadable: Print on Demand |
| 5 | GoodAPI: Donations and Trees | Donate Now: Donation & Charity | GoGenerosity Charity Donations | CharityChoice Donations | Givonate: Charity & Donations |
Key Insights:
- Virtue Charity Donations leads charity apps in 2 of 4 tracked markets (China, United Kingdom).
- Virtue Charity Donations leads worldwide, but 2 of 4 tracked markets crown a different leader — Lift: Charity and Donations in United States, Ecologi: Plant Trees per Sale in India.
Top 5 Apps in Charity
- Virtue Charity Donations — Leads charity apps with 22.2% install share, rated 4.9★ — losing share this month.
- Givonate: Charity & Donations — Holds 0 of charity app install share, rated 5.0★.
- Lift: Charity and Donations — Holds 15.5% of charity app install share, rated 4.9★ — gaining share this month.
- GoGenerosity Charity Donations — Holds 17.8% of charity app install share, rated 5.0★ — losing share this month.
- CharityChoice Donations — Holds 6.7% of charity app install share, rated 5.0★ — gaining share this month.
Charity Shopify Apps — Frequently Asked Questions
1. Which charity app has the highest market share on Shopify?
Virtue Charity Donations currently holds the highest market share for charity apps at 22.2%, but the category is competitive — GoGenerosity Charity Donations is close behind at 17.8%. The right choice depends on your specific store needs.
2. How is market share calculated for charity Shopify apps?
For charity (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which charity apps are gaining market share on Shopify?
Auction Today is gaining charity app market share fastest this month, up +3.57pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which charity apps are losing market share on Shopify?
Virtue Charity Donations has lost the most market share this month among charity apps (-8.63pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most charity Shopify app installs?
United States drives the largest share of charity app installs at 39.3%, followed by United Kingdom at 23.7% and Australia at 9.8%. Use the country picker on the third card to compare market leaders by country.
6. How many charity apps does ShopDigest track on Shopify?
ShopDigest tracks 96 charity apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
