Custom Audiences Shopify Apps — Country-Level Market Share
All countries ranked by current install share of custom audiences Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 40.39% | 1.46 |
| 2 |  United Kingdom | 6.24% | 0.07 |
| 3 |  India | 4.42% | 0.06 |
| 4 |  Canada | 4.33% | 0.15 |
| 5 |  France | 3.95% | 0.38 |
| 6 |  Australia | 3.85% | 0.59 |
| 7 |  Germany | 3.01% | 0.34 |
| 8 |  Spain | 2.86% | 0.11 |
| 9 |  Italy | 2.18% | 0.47 |
| 10 |  Mexico | 1.95% | 0.09 |
Showing 1-10 out of 119
Key Insights:
- United States drives 40.4% of custom audiences Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, India) cover 51.1% of all tracked custom audiences installs — highly concentrated demand.
- Italy's share of custom audiences app reviews has slipped the most this month (-0.5pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Custom Audiences Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving custom audiences Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 31.2%31.22 | 32.3%1.12 | 35.6%3.23 | 37.1%1.58 | 38.5%1.30 | 39.0%0.56 |
| United Kingdom | 6.0%6.01 | 7.1%1.05 | 6.3%0.71 | 6.5%0.19 | 6.3%0.22 | 6.4%0.12 |
| India | 6.1%6.06 | 5.6%0.49 | 5.3%0.31 | 4.6%0.62 | 4.3%0.35 | 4.5%0.17 |
| Canada | 4.8%4.81 | 4.8%– | 4.4%0.43 | 4.3%0.10 | 4.3%0.03 | 4.5%0.14 |
| France | 6.0%6.00 | 5.3%0.68 | 4.8%0.53 | 4.7%0.14 | 4.3%0.34 | 4.1%0.24 |
Key Insights:
- Top 5 markets plotted: United States, United Kingdom, India, Canada, France.
- Custom Audiences app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Custom Audiences Shopify App Installs
United States dominates demand for custom audiences Shopify apps with 40.4% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (6.3%) and India (4.4%) round out the top 3, together accounting for 51.1% of all custom audiences app installs. Canada (4.3%) and France (4.0%) fill out the top 5, giving a combined view of where custom audiences app demand actually concentrates. On the flip side, Italy has lost the most share this month (-0.5pp).
With 40.4% of custom audiences app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (6.3%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Custom Audiences Shopify Apps Over Time
The top 5 plotted markets — United States, United Kingdom, India, Canada, France — show which regions consistently drive custom audiences app demand over time.
Top 5 Apps in Custom Audiences
- ChatGPT Ads — Among the most-installed custom audiences apps worldwide with 2.6% install share, rated 2.3★.
- MetaShop: Instagram & Facebook — Among the most-installed custom audiences apps worldwide with 28.0% install share, rated 5.0★.
- Google & YouTube — Among the most-installed custom audiences apps worldwide with 36.1% install share, rated 4.5★.
- Parkour: Facebook Pixel & Feed — Among the most-installed custom audiences apps worldwide with 0.7% install share, rated 4.9★.
- Facebook & Instagram — Among the most-installed custom audiences apps worldwide with 30.9% install share, rated 3.9★.
Custom Audiences Shopify Apps — Frequently Asked Questions
1. Which countries dominate custom audiences Shopify app installs?
United States dominates custom audiences Shopify app installs with 40.4% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are custom audiences Shopify apps most popular?
custom audiences apps are most popular in United States (40.4% share), United Kingdom (6.3%), and India (4.4%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for custom audiences Shopify apps?
United States is the fastest-growing market for custom audiences apps this month, gaining +1.4pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for custom audiences Shopify apps?
Italy has shed the most share this month (-0.5pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for custom audiences on Shopify?
For custom audiences (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for custom audiences Shopify apps changed recently?
United States has held its lead consistently across the charted period — share has stayed near 39.0%. Use the trend chart to see week-over-week movement and the table to compare specific dates.
