Custom Backgrounds Shopify Apps – Market Share Breakdown
(Updated September 2026) See which custom backgrounds Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Backgrounds Shopify Apps — Full Market Share Table
All tracked custom backgrounds Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Canva Connect | 47.71% | 8.20 | Climbing |
| 2 |  Photoroom AI Listing Assistant | 25.05% | 0.35 | Climbing |
| 3 |  Easy Background Music ‑ Musica | 17.49% | 2.69 | Declining |
| 4 |  Pictu Bulk AI Image Generation | 4.77% | 4.49 | Climbing |
| 5 |  Pxl ‑ Photo Background Remover | 1.59% | 0.32 | Climbing |
| 6 |  Modelize: AI Product Photos | 1.35% | 8.24 | Declining |
| 7 |  Easy Watermarks | Engage | 0.58% | 0.06 | Declining |
| 8 |  Next AI: Product Image SEO/GEO | 0.40% | 0.40 | Climbing |
| 9 |  AI Models & Product Photos: ST | 0.33% | 2.49 | Declining |
| 10 |  SellerPic:Ads & Product Photos | 0.28% | 0.06 | Declining |
Showing 1-10 out of 25
Key Insights:
- Canva Connect holds 47.7% share of custom backgrounds app installs — 22.7pp ahead of Photoroom AI Listing Assistant (25.0%).
- Top 3 apps (Canva Connect, Photoroom AI Listing Assistant, Easy Background Music ‑ Musica) account for 90.3% of all custom backgrounds install share — a competitive market.
- Canva Connect is gaining share fastest this month (+8.20pp) — the largest single gainer among the top custom backgrounds apps by share.
- Modelize: AI Product Photos is losing share fastest (-8.24pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Backgrounds Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom backgrounds Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Next AI: Product Image SEO/GEO | — | — | — | 0.8% | 17.9%17.15 | 50.3%32.4 |
| Canva Connect | — | 39.0% | 39.5%0.51 | 48.9%9.37 | 45.8%3.1 | 29.8%15.95 |
| Easy Background Music ‑ Musica | — | 23.1% | 20.2%2.93 | 17.0%3.2 | 9.9%7.12 | 6.0%3.89 |
| Photoroom AI Listing Assistant | — | 20.0% | 24.7%4.74 | 24.3%0.38 | 16.7%7.6 | 5.2%11.57 |
| Modelize: AI Product Photos | — | 8.4% | 9.6%1.2 | 1.3%8.29 | 6.0%4.66 | 5.1%0.88 |
Key Insights:
- Next AI: Product Image SEO/GEO's share expanded from 0.8% → 50.3% over the charted period.
- Of the top 5 tracked custom backgrounds apps, 1 grew share and 4 lost share — leader is widening the gap.
Top Custom Backgrounds Shopify Apps by Country
Per-country market share rankings for custom backgrounds Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | |  | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Canva Connect leads in United States; Pictu Bulk AI Image Generation leads in India.
- Canva Connect leads worldwide, but 3 of 4 tracked markets crown a different leader — Pictu Bulk AI Image Generation in India, Easy Watermarks | Engage in China, and others.
⚠️ Data issue or feedback?
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Top 5 Apps in Custom Backgrounds
- Canva Connect — Leads custom backgrounds apps with 29.8% install share, rated 4.8★ — losing share this month.
- Easy Background Music ‑ Musica — Holds 6.0% of custom backgrounds app install share, rated 4.8★ — losing share this month.
- Next AI: Product Image SEO/GEO — Holds 50.3% of custom backgrounds app install share, rated 5.0★ — gaining share this month.
- Photoroom AI Listing Assistant — Holds 5.2% of custom backgrounds app install share, rated 4.7★ — losing share this month.
- Modelize: AI Product Photos — Holds 5.1% of custom backgrounds app install share, rated 4.9★ — gaining share this month.
Custom Backgrounds Shopify Apps — Frequently Asked Questions
1. Which custom backgrounds app has the highest market share on Shopify?
Canva Connect currently holds the highest market share for custom backgrounds apps at 47.7%, but the category is competitive — Photoroom AI Listing Assistant is close behind at 25.0%. The right choice depends on your specific store needs.
2. How is market share calculated for custom backgrounds Shopify apps?
For custom backgrounds (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom backgrounds apps are gaining market share on Shopify?
Canva Connect is gaining custom backgrounds app market share fastest this month, up +8.20pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom backgrounds apps are losing market share on Shopify?
Modelize: AI Product Photos has lost the most market share this month among custom backgrounds apps (-8.24pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom backgrounds Shopify app installs?
United States drives the largest share of custom backgrounds app installs at 73.6%, followed by France at 3.4% and Canada at 2.8%. Use the country picker on the third card to compare market leaders by country.
6. How many custom backgrounds apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom backgrounds apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share custom backgrounds app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under custom backgrounds (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For custom backgrounds, Canva Connect leads on share; see the rankings tab for who currently holds #1 position.
