Custom Buttons Shopify Apps – Analytics & Insights

COD King‑COD Form|Part COD OTP holds the top spot for custom buttons with 33.8% market share, but the gap to challengers is closing, 3.6pp ahead of EasySell COD Form & Upsells (30.2%). Releasit COD Form & Upsells sits at #3 with 34.3% share, rounding out the top tier. Together, the top 3 apps absorb 98.3% of all custom buttons installs — a highly concentrated landscape with limited room for new entrants. Foxly COD + Partial & Prepaid is the standout mover this month, climbing 10 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.

COD King‑COD Form|Part COD OTP leads at 33.8%, only 3.6pp ahead of EasySell COD Form & Upsells (30.2%), with rankings stable this month. When the top two custom buttons apps demonstrate similar real-world adoption, fit-for-store usually matters more than rank — comparing pricing model, integration depth, and support hours separates them better than the share gap does.

COD King‑COD Form|Part COD OTP held #1 steadily from May 2026 to Oct 2026 — an entrenched leader in custom buttons that challengers haven't displaced. Among the top 5 plotted custom buttons apps, 1 improved and 1 declined — rankings reshuffled without a single category-wide direction. COD King‑COD Form|Part COD OTP's share held near 33.8% from May 2026 to Oct 2026 — a stable install base for custom buttons apps rather than active gain or loss.

Stable rankings across the top 5 plotted custom buttons apps mean merchants have largely settled on their preferences — challengers below the top 5 face an uphill path to break in.

India dominates demand for custom buttons apps with 36.6% of all tracked installs — a single market that effectively defines the category's product priorities. Colombia follows at 11.7%, with Morocco at 7.0%. Together, the top 3 markets account for 55.2% of custom buttons app installs worldwide. Spain (5.9%) and Peru (5.1%) round out the top 5. Colombia is the fastest-growing market this month (+2.8pp), pointing to accelerating demand outside the established leaders.

With 36.6% of custom buttons app installs concentrated in India, the leading apps in this category typically prioritize India-based merchants for localization, currency, and support hours — merchants in Colombia (11.7%) and other regions sometimes find better fit in apps that over-index outside India.

Releasit COD Form & Upsells reached 1,000 reviews in 46 months since launch — the fastest ramp among the top 5 custom buttons apps tracked here. EasySell COD Form & Upsells crossed the same milestone in 59 months, 13 months behind.

3 apps on this chart haven't yet crossed 1,000 reviews: COD King‑COD Form|Part COD OTP at 979, ACOD: Cash On Delivery COD Fee at 114, Jotly Size Chart & Size Guide at 76 cumulative reviews. COD King‑COD Form|Part COD OTP is closest to the milestone — its current count puts it roughly 98% of the way to 1,000.

The 13-month spread between Releasit COD Form & Upsells and EasySell COD Form & Upsells reaching 1,000 reviews suggests a competitive custom buttons category — leaders pulled ahead by roughly a year, but no single app dominated launch-to-milestone speed. The ramp differences likely reflect both product quality and timing-of-launch rather than one clear category winner.