Custom Discounts Shopify Apps – Market Share Breakdown
(Updated October 2026) See which custom discounts Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Discounts Shopify Apps — Full Market Share Table
All tracked custom discounts Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  BOGOS: Free Gift Bundle Upsell | 69.53% | 41.07 | Climbing |
| 2 |  Kite Discount, Free Gift, BOGO | 14.82% | 38.87 | Declining |
| 3 |  SMART Bundles Volume Discounts | 13.08% | 9.22 | Climbing |
| 4 |  EG Auto Add to Cart Free Gift | 1.51% | 8.12 | Declining |
| 5 |  Email PopUp & Pop Up Discount | 0.30% | 0.40 | Declining |
| 6 |  Regios Automatic Discounts | 0.15% | 0.11 | Declining |
| 7 |  Joy Loyalty Program Rewards | 0.09% | 0.13 | Declining |
| 8 |  Function Studio | 0.09% | 0.14 | Declining |
| 9 |  SMART Functions Creator | 0.09% | 0.09 | Climbing |
| 10 |  TxtCart AI: SMS Marketing | 0.06% | 0.09 | Declining |
Showing 1-10 out of 25
Key Insights:
- BOGOS: Free Gift Bundle Upsell holds 69.5% share of custom discounts app installs — 54.7pp ahead of Kite Discount, Free Gift, BOGO (14.8%).
- Top 3 apps (BOGOS: Free Gift Bundle Upsell, Kite Discount, Free Gift, BOGO, SMART Bundles Volume Discounts) account for 97.4% of all custom discounts install share — a concentrated market.
- BOGOS: Free Gift Bundle Upsell is gaining share fastest this month (+41.07pp) — the largest single gainer among the top custom discounts apps by share.
- Kite Discount, Free Gift, BOGO is losing share fastest (-38.87pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Discounts Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom discounts Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| BOGOS: Free Gift Bundle Upsell | — | — | — | 29.1% | 75.1%45.99 | 69.0%6.07 |
| Kite Discount, Free Gift, BOGO | 49.6% | 73.8%24.22 | 72.6%1.2 | 53.0%19.56 | 53.0% | 15.0%38.07 |
| SMART Bundles Volume Discounts | 4.3% | 5.7%1.37 | 6.5%0.76 | 3.7%2.73 | 13.2%9.45 | 13.5%0.28 |
| EG Auto Add to Cart Free Gift | 18.7% | 12.2%6.57 | 9.9%2.27 | 10.0%0.12 | 4.7%5.27 | 1.5%3.24 |
| Email PopUp & Pop Up Discount | 0.3% | 0.3% | 0.2%0.12 | 0.4%0.18 | 2.2%1.78 | 0.3%1.89 |
Key Insights:
- BOGOS: Free Gift Bundle Upsell's share expanded from 29.1% → 69.0% over the charted period.
- Of the top 5 tracked custom discounts apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Custom Discounts Shopify Apps by Country
Per-country market share rankings for custom discounts Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- BOGOS: Free Gift Bundle Upsell leads custom discounts apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Custom Discounts
- BOGOS: Free Gift Bundle Upsell — Leads custom discounts apps with 69.0% install share, rated 5.0★ — gaining share this month.
- SMART Bundles Volume Discounts — Holds 13.5% of custom discounts app install share, rated 4.9★ — gaining share this month.
- Kite Discount, Free Gift, BOGO — Holds 15.0% of custom discounts app install share, rated 4.9★ — losing share this month.
- Function Studio — Holds 0.1% of custom discounts app install share, rated 4.9★ — losing share this month.
- EG Auto Add to Cart Free Gift — Holds 1.5% of custom discounts app install share, rated 4.9★ — losing share this month.
Custom Discounts Shopify Apps — Frequently Asked Questions
1. Which custom discounts app has the highest market share on Shopify?
BOGOS: Free Gift Bundle Upsell dominates the custom discounts category on Shopify with 69.5% of installs — 54.7pp ahead of Kite Discount, Free Gift, BOGO. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom discounts Shopify apps?
For custom discounts (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom discounts apps are gaining market share on Shopify?
BOGOS: Free Gift Bundle Upsell is gaining custom discounts app market share fastest this month, up +41.07pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom discounts apps are losing market share on Shopify?
Kite Discount, Free Gift, BOGO has lost the most market share this month among custom discounts apps (-38.87pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom discounts Shopify app installs?
United States drives the largest share of custom discounts app installs at 24.3%, followed by Australia at 10.2% and United Kingdom at 9.4%. Use the country picker on the third card to compare market leaders by country.
6. How many custom discounts apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom discounts apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
