Custom Events Shopify Apps — Full Market Share Table
All tracked custom events Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Appointment Booking App Apntly | 53.87% | 29.31 | Climbing |
| 2 |  Appointment Booking Cowlendar | 32.23% | 26.42 | Declining |
| 3 |  Easy Appointment Booking App | 4.70% | 0.58 | Climbing |
| 4 |  Appointment Booking App ointo | 3.02% | 2.47 | Climbing |
| 5 |  Dakaas AI 3D Seasonal Effects | 2.62% | 1.51 | Declining |
| 6 |  Mailchimp Email SMS Marketing | 1.01% | 0.45 | Declining |
| 7 |  Hoppy Appointment Booking App | 0.70% | 2.26 | Declining |
| 8 |  D: Local Delivery Date Picker | 0.62% | 1.25 | Declining |
| 9 |  BookX Appointment Booking App | 0.53% | 0.83 | Declining |
| 10 |  FX Halloween Effects Animation | 0.34% | 0.33 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Appointment Booking App Apntly holds 53.9% share of custom events app installs — 21.6pp ahead of Appointment Booking Cowlendar (32.2%).
- Top 3 apps (Appointment Booking App Apntly, Appointment Booking Cowlendar, Easy Appointment Booking App) account for 90.8% of all custom events install share — a concentrated market.
- Appointment Booking App Apntly is gaining share fastest this month (+29.31pp) — the largest single gainer among the top custom events apps by share.
- Appointment Booking Cowlendar is losing share fastest (-26.42pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Events Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom events Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Appointment Booking App Apntly | 37.3% | 55.5%18.17 | 44.2%11.30 | 23.2%20.94 | 25.1%1.85 | 53.9%28.80 |
| Appointment Booking Cowlendar | 19.1% | 26.8%7.73 | 31.8%4.97 | 56.9%25.15 | 58.5%1.51 | 32.2%26.22 |
| Easy Appointment Booking App | 2.8% | 3.2%0.45 | 6.0%2.80 | 6.1%0.07 | 6.9%0.78 | 4.7%2.18 |
| Appointment Booking App ointo | 0.6% | 0.3%0.30 | 0.3%0.06 | 0.5%0.16 | 1.3%0.81 | 3.0%1.72 |
| Dakaas AI 3D Seasonal Effects | 22.1% | 1.5%20.57 | 2.8%1.35 | 1.1%1.73 | 1.5%0.42 | 2.6%1.10 |
Key Insights:
- Appointment Booking App Apntly's share expanded from 37.3% → 53.9% over the charted period.
- Of the top 5 tracked custom events apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Custom Events Shopify Apps by Country
Per-country market share rankings for custom events Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Appointment Booking App Apntly | Appointment Booking App Apntly | Appointment Booking App Apntly | Appointment Booking Cowlendar | Appointment Booking App Apntly |
| 2 | Appointment Booking Cowlendar | Appointment Booking Cowlendar | Dakaas AI 3D Seasonal Effects | Appointment Booking App Apntly | Appointment Booking Cowlendar |
| 3 | Easy Appointment Booking App | Easy Appointment Booking App | Appointment Booking Cowlendar | Dakaas AI 3D Seasonal Effects | Easy Appointment Booking App |
| 4 | Appointment Booking App ointo | Appointment Booking App ointo | Appointment Booking App ointo | Easy Appointment Booking App | Appointment Booking App ointo |
| 5 | Dakaas AI 3D Seasonal Effects | Dakaas AI 3D Seasonal Effects | FX Halloween Effects Animation | Appointment Booking App ointo | Mailchimp Email SMS Marketing |
Key Insights:
- Appointment Booking App Apntly leads custom events apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Appointment Booking App Apntly leads worldwide, but China bucks the trend — Appointment Booking Cowlendar leads there.
Top 5 Apps in Custom Events
- Appointment Booking App Apntly — Leads custom events apps with 53.9% install share, rated 5.0★ — gaining share this month.
- Appointment Booking Cowlendar — Holds 32.2% of custom events app install share, rated 4.9★ — losing share this month.
- Dakaas AI 3D Seasonal Effects — Holds 2.6% of custom events app install share, rated 4.9★ — losing share this month.
- Easy Appointment Booking App — Holds 4.7% of custom events app install share, rated 4.9★ — gaining share this month.
- Appointment Booking App ointo — Holds 3.0% of custom events app install share, rated 4.9★ — gaining share this month.
Custom Events Shopify Apps — Frequently Asked Questions
1. Which custom events app has the highest market share on Shopify?
Appointment Booking App Apntly dominates the custom events category on Shopify with 53.9% of installs — 21.6pp ahead of Appointment Booking Cowlendar. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom events Shopify apps?
For custom events (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom events apps are gaining market share on Shopify?
Appointment Booking App Apntly is gaining custom events app market share fastest this month, up +29.31pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom events apps are losing market share on Shopify?
Appointment Booking Cowlendar has lost the most market share this month among custom events apps (-26.42pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom events Shopify app installs?
United States drives the largest share of custom events app installs at 37.5%, followed by United Kingdom at 12.6% and Canada at 7.4%. Use the country picker on the third card to compare market leaders by country.
6. How many custom events apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom events apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
