Custom Links And Discounts Shopify Apps — Full Market Share Table
All tracked custom links and discounts Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  UpPromote Affiliate Marketing | 52.15% | 11.13 | Climbing |
| 2 |  Affiliate Marketing ReferrLy | 34.22% | 5.68 | Declining |
| 3 |  BixGrow Affiliate Marketing | 7.72% | 4.77 | Declining |
| 4 |  Affilitrak Affiliate Marketing | 3.29% | 0.93 | Declining |
| 5 |  Shopify Collabs | 1.73% | 0.09 | Climbing |
| 6 |  Simple Affiliate | 0.50% | 0.28 | Climbing |
| 7 |  Referral Candy & Affiliate | 0.16% | 0.08 | Climbing |
| 8 |  Shortly — Affiliate Marketing | 0.07% | 0.17 | Declining |
| 9 |  impact.com Affiliate Marketing | 0.04% | 0.01 | Declining |
| 10 |  BLOOP Referral & Affiliate | 0.03% | 0.01 | Declining |
Showing 1-10 out of 23
Key Insights:
- UpPromote Affiliate Marketing holds 52.1% share of custom links and discounts app installs — 17.9pp ahead of Affiliate Marketing ReferrLy (34.2%).
- Top 3 apps (UpPromote Affiliate Marketing, Affiliate Marketing ReferrLy, BixGrow Affiliate Marketing) account for 94.1% of all custom links and discounts install share — a competitive market.
- UpPromote Affiliate Marketing is gaining share fastest this month (+11.13pp) — the largest single gainer among the top custom links and discounts apps by share.
- Affiliate Marketing ReferrLy is losing share fastest (-5.68pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Links And Discounts Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom links and discounts Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| UpPromote Affiliate Marketing | 78.9% | 79.8%0.89 | 77.1%2.61 | 44.5%32.67 | 40.5%3.95 | 54.8%14.25 |
| Affiliate Marketing ReferrLy | 11.4% | 12.9%1.56 | 13.9%0.92 | 23.3%9.46 | 39.7%16.34 | 35.7%3.95 |
| Affilitrak Affiliate Marketing | 3.3% | 0.7%2.57 | 3.0%2.31 | 5.1%2.09 | 4.1%1.00 | 6.0%1.83 |
| Shopify Collabs | 1.0% | 0.5%0.44 | 0.5%0.01 | 1.9%1.41 | 1.6%0.31 | 2.4%0.76 |
| Simple Affiliate | 0.1% | 0.6%0.50 | 0.1%0.49 | 0.1%0.06 | 0.4%0.22 | 0.5%0.16 |
Key Insights:
- UpPromote Affiliate Marketing's share contracted from 78.9% → 54.8% over the charted period.
- Of the top 5 tracked custom links and discounts apps, 4 grew share and 1 lost share — challengers are eating into leader's share.
Top Custom Links And Discounts Shopify Apps by Country
Per-country market share rankings for custom links and discounts Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | UpPromote Affiliate Marketing | UpPromote Affiliate Marketing | Affiliate Marketing ReferrLy | UpPromote Affiliate Marketing | UpPromote Affiliate Marketing |
| 2 | Affiliate Marketing ReferrLy | Affiliate Marketing ReferrLy | UpPromote Affiliate Marketing | BixGrow Affiliate Marketing | Affiliate Marketing ReferrLy |
| 3 | BixGrow Affiliate Marketing | BixGrow Affiliate Marketing | BixGrow Affiliate Marketing | Affiliate Marketing ReferrLy | BixGrow Affiliate Marketing |
| 4 | Affilitrak Affiliate Marketing | Affilitrak Affiliate Marketing | Affilitrak Affiliate Marketing | Affilitrak Affiliate Marketing | Affilitrak Affiliate Marketing |
| 5 | Shopify Collabs | Shopify Collabs |  CSS Sales Team | Shopify Collabs | Simple Affiliate |
Key Insights:
- UpPromote Affiliate Marketing leads custom links and discounts apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- UpPromote Affiliate Marketing leads worldwide, but India bucks the trend — Affiliate Marketing ReferrLy leads there.
Top 5 Apps in Custom Links And Discounts
- Affiliate Marketing ReferrLy — Leads custom links and discounts apps with 35.7% install share, rated 5.0★ — losing share this month.
- UpPromote Affiliate Marketing — Holds 54.8% of custom links and discounts app install share, rated 4.9★ — gaining share this month.
- Affilitrak Affiliate Marketing — Holds 6.0% of custom links and discounts app install share, rated 5.0★ — gaining share this month.
- Shopify Collabs — Holds 2.4% of custom links and discounts app install share, rated 4.1★ — gaining share this month.
- impact.com Affiliate Marketing — Holds 0.1% of custom links and discounts app install share, rated 4.4★ — gaining share this month.
Custom Links And Discounts Shopify Apps — Frequently Asked Questions
1. Which custom links and discounts app has the highest market share on Shopify?
UpPromote Affiliate Marketing currently holds the highest market share for custom links and discounts apps at 52.1%, but the category is competitive — Affiliate Marketing ReferrLy is close behind at 34.2%. The right choice depends on your specific store needs.
2. How is market share calculated for custom links and discounts Shopify apps?
For custom links and discounts (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom links and discounts apps are gaining market share on Shopify?
UpPromote Affiliate Marketing is gaining custom links and discounts app market share fastest this month, up +11.13pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom links and discounts apps are losing market share on Shopify?
Affiliate Marketing ReferrLy has lost the most market share this month among custom links and discounts apps (-5.68pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom links and discounts Shopify app installs?
United States drives the largest share of custom links and discounts app installs at 43.0%, followed by United Kingdom at 8.8% and Germany at 7.3%. Use the country picker on the third card to compare market leaders by country.
6. How many custom links and discounts apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom links and discounts apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share custom links and discounts app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under custom links and discounts (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For custom links and discounts, UpPromote Affiliate Marketing leads on share; see the rankings tab for who currently holds #1 position.
