Custom Links Shopify Apps – Market Share Breakdown
(Updated October 2026) See which custom links Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Links Shopify Apps — Full Market Share Table
All tracked custom links Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Appointment Booking App Apntly | 35.27% | 28.61 | Climbing |
| 2 |  UpPromote Affiliate Marketing | 28.63% | 24.51 | Climbing |
| 3 |  Appointment Booking Cowlendar | 23.02% | 20.98 | Declining |
| 4 |  Tevello Courses & Communities | 3.43% | 0.26 | Climbing |
| 5 |  BixGrow Affiliate Marketing | 3.41% | 2.22 | Climbing |
| 6 |  Digital Downloads PDF Pendora | 2.82% | 21.67 | Declining |
| 7 |  Affiliate Marketing ReferrLy | 2.10% | 12.94 | Declining |
| 8 |  Affilitrak Affiliate Marketing | 0.43% | 0.05 | Declining |
| 9 |  Appointment Booking App ointo | 0.27% | 0.17 | Climbing |
| 10 |  Digital Downloads ‑ Filemonk | 0.13% | 0.01 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Appointment Booking App Apntly holds 35.3% share of custom links app installs — 6.6pp ahead of UpPromote Affiliate Marketing (28.6%).
- Top 3 apps (Appointment Booking App Apntly, UpPromote Affiliate Marketing, Appointment Booking Cowlendar) account for 86.9% of all custom links install share — a concentrated market.
- Appointment Booking App Apntly is gaining share fastest this month (+28.61pp) — the largest single gainer among the top custom links apps by share.
- Digital Downloads PDF Pendora is losing share fastest (-21.67pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Links Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom links Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Appointment Booking App Apntly | 14.0% | 14.7%0.72 | 4.5%10.2 | 1.4%3.13 | 14.0%12.63 | 40.9%26.85 |
| UpPromote Affiliate Marketing | 68.7% | 66.2%2.5 | 55.6%10.59 | 5.1%50.46 | 14.3%9.11 | 18.4%4.18 |
| Affiliate Marketing ReferrLy | 6.3% | 6.8%0.52 | 2.7%4.11 | 3.4%0.7 | 32.6%29.13 | 18.1%14.42 |
| Tevello Courses & Communities | 3.1% | 2.4%0.74 | 5.0%2.58 | 6.1%1.16 | 2.0%4.13 | 9.3%7.34 |
| Appointment Booking Cowlendar | 0.7% | 1.9%1.11 | 1.5%0.38 | 20.4%18.88 | 28.2%7.86 | 7.2%21.06 |
Key Insights:
- Appointment Booking App Apntly's share expanded from 14.0% → 40.9% over the charted period.
- Of the top 5 tracked custom links apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Custom Links Shopify Apps by Country
Per-country market share rankings for custom links Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- UpPromote Affiliate Marketing leads custom links apps in 2 of 4 tracked markets (United States, China).
- Appointment Booking App Apntly leads worldwide, but 2 of 4 tracked markets crown a different leader — UpPromote Affiliate Marketing in United States, UpPromote Affiliate Marketing in China.
⚠️ Data issue or feedback?
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Top 5 Apps in Custom Links
- Appointment Booking App Apntly — Leads custom links apps with 40.8% install share, rated 5.0★ — gaining share this month.
- Affiliate Marketing ReferrLy — Holds 18.1% of custom links app install share, rated 5.0★ — gaining share this month.
- Tevello Courses & Communities — Holds 9.3% of custom links app install share, rated 5.0★ — gaining share this month.
- UpPromote Affiliate Marketing — Holds 18.4% of custom links app install share, rated 4.9★ — gaining share this month.
- Appointment Booking Cowlendar — Holds 7.1% of custom links app install share, rated 4.9★ — losing share this month.
Custom Links Shopify Apps — Frequently Asked Questions
1. Which custom links app has the highest market share on Shopify?
Appointment Booking App Apntly dominates the custom links category on Shopify with 35.3% of installs — 6.6pp ahead of UpPromote Affiliate Marketing. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom links Shopify apps?
For custom links (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom links apps are gaining market share on Shopify?
Appointment Booking App Apntly is gaining custom links app market share fastest this month, up +28.61pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom links apps are losing market share on Shopify?
Digital Downloads PDF Pendora has lost the most market share this month among custom links apps (-21.67pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom links Shopify app installs?
United States drives the largest share of custom links app installs at 39.6%, followed by United Kingdom at 12.3% and Canada at 5.8%. Use the country picker on the third card to compare market leaders by country.
6. How many custom links apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom links apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
