Custom Pricing Shopify Apps – Analytics & Insights
(Updated October 2026) Track the top custom pricing Shopify apps with live rankings, market share, geography, and review data — updated weekly from the Shopify App Store. This keyword page shows where each app stands today and how its position has shifted over time.
Top Custom Pricing Shopify Apps Ranked Today
Top 10 custom pricing Shopify apps ranked by current App Store position, with market share and review counts. Updated weekly.
| App | Rank | Market Share | Reviews |
|---|---|---|---|
 Wholesale Pricing Discount B2B | 1 | 16.78% 0.77 | 738 15 |
 Massy B2B Wholesale Pricing | 2 | 9.15% 1.06 | 226 3 |
 Easify Custom Product Options | 3 | 36.98% 1.43 | 3,077 74 |
 Apippa‑Custom Price Calculator | 4 1 | 0.51% 0.13 | 211 2 |
 Custom Pricing: Wholesale B2B | 5 1 | 0.11% 0.02 | 571 1 |
 VariPrice ‑ POS Custom Pricing | 6 2 | 0.00% | 6 0 |
 Appstle℠ Subscriptions App | 7 | 18.73% 0.83 | 8,872 300 |
 Kaching Bundles App & Upsells | 8 15 | 11.41% 11.41 | 6,306 379 |
 Globo Product Options, Variant | 9 3 | 3.14% 8.28 | 5,096 123 |
 DiscountRay B2B Custom Pricing | 10 44 | 0.00% 0.00 | 11 1 |
Key Insights:
- Wholesale Pricing Discount B2B commands 16.8% market share, 7.6pp ahead of Massy B2B Wholesale Pricing — a fragmented custom pricing category.
- In the last 30 days, 4 apps climbed and 2 dropped in ranking among the top 10 tracked custom pricing apps.
- Kaching Bundles App & Upsells added the most new reviews this month (+379) — strong adoption momentum.
- Note: Easify Custom Product Options holds higher market share (37.0%) than the rank-#1 app Wholesale Pricing Discount B2B — share and App Store rank don't align in this category, so cross-checking both views matters.
Live Ranking and Market Share Trends for Custom Pricing Shopify Apps
Monthly ranking and market share trends for the top 5 custom pricing Shopify apps over the past year — see how each app's App Store position and market share have shifted month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Wholesale Pricing Discount B2B | #277 | #2 | #2 | #11 | #1 | — |
| Massy B2B Wholesale Pricing | #1 | #1 | #1 | #21 | #2 | — |
| Easify Custom Product Options | #710 | #7 | #7 | #34 | #3 | — |
| Apippa‑Custom Price Calculator | #42 | #51 | #32 | #52 | #41 | — |
| Custom Pricing: Wholesale B2B | #326 | #3 | #52 | #41 | #51 | — |
Key Insights:
- Wholesale Pricing Discount B2B's ranking improved from #80 to #1 over the charted period.
- 3 of 5 top custom pricing apps improved their position; 1 declined — an actively reshuffling market.
- Wholesale Pricing Discount B2B's market share is 16.8% — gaining +16.7pp since the start of the chart.
Custom Pricing Shopify Apps — Market Share by Country
Top 5 countries driving installs for custom pricing Shopify apps, with current market share and 30-day change versus the previous month.
| Country | Market Share | Change |
|---|---|---|
 United States | 40.1% | 0.44 |
 United Kingdom | 9.4% | 0.27 |
 Australia | 8.7% | 0.60 |
 Canada | 7.1% | 0.27 |
 France | 3.9% | 0.11 |
Key Insights:
- United States accounts for 40.1% of custom pricing app installs — the single largest market.
- Top 3 markets (United States, United Kingdom, Australia) collectively cover 58.2% of all tracked custom pricing installs — highly concentrated demand.
Fastest to 1,000 Reviews — Custom Pricing Shopify Apps
Race-style view of how the top 5 custom pricing Shopify apps reached 1,000 reviews — months since launch on the X-axis, cumulative review count on the Y-axis.
Charts Data
| App | Months to Reach 1,000 Reviews | Current Review Count |
|---|---|---|
| Easify Custom Product Options | 26 | 3,094 |
| Wholesale Pricing Discount B2B | Not yet reached | 734 |
| Custom Pricing: Wholesale B2B | Not yet reached | 538 |
| Massy B2B Wholesale Pricing | Not yet reached | 223 |
| Apippa‑Custom Price Calculator | Not yet reached | 209 |
Key Insights:
- Easify Custom Product Options reached 1,000 reviews fastest — in 26 months since launch.
- 4 of the top 5 custom pricing apps haven't yet crossed 1,000 reviews — Wholesale Pricing Discount B2B is closest at 734 cumulative.
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Top Custom Pricing Shopify Apps Ranked by Position
Wholesale Pricing Discount B2B ranks #1 for custom pricing with 16.8% share — the leader position in a fragmented field where many apps are within striking distance, 7.6pp ahead of Massy B2B Wholesale Pricing (9.1%). Easify Custom Product Options sits at #3 with 37.0% share, rounding out the top tier. The top 3 apps together control 62.9% of custom pricing installs — a clear leadership tier with a meaningful long tail behind them. DiscountRay B2B Custom Pricing is the standout mover this month, climbing 44 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.
Custom Pricing is a fragmented market — the top 3 apps together hold only 62.9% of installs, leaving Wholesale Pricing Discount B2B's 16.8% lead modest in absolute terms and Easify Custom Product Options at 37.0% still capturing meaningful share. With this many viable apps, pricing model and integration depth differentiate custom pricing options more than rank does.
Live Ranking and Market Share Trends Across Custom Pricing Shopify Apps
Wholesale Pricing Discount B2B climbed from #80 (Oct 2025) to #1 (Sep 2026) — a 79-position gain among custom pricing apps over the charted window. Across the top 5 plotted custom pricing apps, 3 improved their ranking while 1 declined — the category is moving upward overall. Wholesale Pricing Discount B2B's share expanded +16.7pp from 0.1% (Jan 2026) to 16.8% (Oct 2026) — a sustained widening of the gap against other custom pricing apps over this window.
A 79-position move for the leader over the charted custom pricing window is large enough to reflect real merchant adoption shifts, not just App Store noise — Wholesale Pricing Discount B2B's climb as of Sep 2026 is the strongest trajectory signal in this chart.
Review Growth Velocity in Custom Pricing — Which Apps Grew Fastest
Easify Custom Product Options is the only app in this set to have crossed 1,000 reviews, reaching the milestone in 26 months since launch. The remaining 4 custom pricing apps tracked here are still building toward 1,000 — current cumulative review counts give the clearest picture of where each one stands today.
4 apps on this chart haven't yet crossed 1,000 reviews: Wholesale Pricing Discount B2B at 734, Custom Pricing: Wholesale B2B at 538, Massy B2B Wholesale Pricing at 223, Apippa‑Custom Price Calculator at 209 cumulative reviews. Wholesale Pricing Discount B2B is closest to the milestone — its current count puts it roughly 73% of the way to 1,000.
Easify Custom Product Options is the only app in this set to have crossed 1,000 reviews so far — a useful signal for merchants that one app has already proved sustained adoption while the others remain in the "promising but unproven" tier of the custom pricing category.
Top 5 Apps in Custom Pricing
- Wholesale Pricing Discount B2B — Tops the custom pricing rankings with 16.8% market share and 4.9★.
- Massy B2B Wholesale Pricing — Ranks #2 for custom pricing with 9.1% market share and 5.0★.
- Easify Custom Product Options — Ranks #3 for custom pricing with 37.0% market share and 4.9★.
- Apippa‑Custom Price Calculator — Climbed 1 position this month to rank #4 — 0.5% share, 4.9★.
- Custom Pricing: Wholesale B2B — Currently ranked #5 with 0.1% market share and 4.3★.
Custom Pricing Shopify Apps — Frequently Asked Questions
1. What is the best custom pricing app on Shopify?
custom pricing is a fragmented market on Shopify — Wholesale Pricing Discount B2B ranks #1 with 16.8% market share, but multiple apps capture meaningful share. Compare the top 5 on rankings, market share, and reviews to find the right fit for your store.
2. Which custom pricing app has the highest market share on Shopify?
Wholesale Pricing Discount B2B holds the highest market share among custom pricing apps at 16.8% (+0.77pp vs 30 days ago). Market share here is estimated from each app's recent review velocity, with rank-weighted adjustment because positions in keyword search drive most installs.
3. How many custom pricing apps are tracked on Shopify?
ShopDigest tracks 96 custom pricing apps on the Shopify App Store. Rankings, market share, geography, and review data refresh weekly.
4. Which custom pricing app is growing the fastest on Shopify?
DiscountRay B2B Custom Pricing has shown the strongest ranking momentum, climbing 44 positions over the past 30 days. Use the Rankings tab to see full month-over-month trajectories.
5. Where are custom pricing apps most popular on Shopify?
United States has the highest concentration of custom pricing app installs at 40.1%, followed by United Kingdom at 9.4%. The Geography tab shows the full country-by-country breakdown.
6. How is market share calculated for custom pricing on Shopify keyword pages?
For keyword pages, market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. This reflects the reality that Shopify keyword search traffic concentrates heavily at the top of results.
7. Which custom pricing app reached 1,000 reviews fastest on Shopify?
Easify Custom Product Options hit 1,000 reviews in 26 months since launch — the fastest review ramp among tracked custom pricing Shopify apps. See the Review Champions chart above for the full race.
