Custom Product Options Shopify Apps – Market Share Breakdown
(Updated October 2026) See which custom product options Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Product Options Shopify Apps — Full Market Share Table
All tracked custom product options Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Easify Custom Product Options | 62.30% | 0.73 | Climbing |
| 2 |  Globo Product Options, Variant | 29.40% | 1.24 | Declining |
| 3 |  Qikify Custom Product Options | 6.71% | 0.11 | Declining |
| 4 |  Hulk Product Options | 0.95% | 0.95 | Climbing |
| 5 |  PC ‑ Custom Product Options | 0.26% | 0.12 | Declining |
| 6 |  Infinite Options: Product opt | 0.11% | 0.01 | Declining |
| 7 |  Zepto Product Personalizer | 0.10% | 0.00 | Declining |
| 8 |  Primy Live Product Options | 0.05% | 0.05 | Climbing |
| 9 |  EasyFlow Product Options | 0.03% | 0.00 | Climbing |
| 10 |  Ymq Product Options, Variants | 0.02% | 0.00 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Easify Custom Product Options holds 62.3% share of custom product options app installs — 32.9pp ahead of Globo Product Options, Variant (29.4%).
- Top 3 apps (Easify Custom Product Options, Globo Product Options, Variant, Qikify Custom Product Options) account for 98.4% of all custom product options install share — a concentrated market.
- Hulk Product Options is gaining share fastest this month (+0.95pp) — the largest single gainer among the top custom product options apps by share.
- Globo Product Options, Variant is losing share fastest (-1.24pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Product Options Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom product options Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Easify Custom Product Options | 88.6%1.87 | 61.6%27 | 62.4%0.74 | 52.9%9.48 | 60.0%7.08 | 59.8%0.14 |
| Globo Product Options, Variant | 0.4% | 30.6%30.22 | 29.4%1.15 | 40.3%10.89 | 31.0%9.33 | 31.2%0.17 |
| Qikify Custom Product Options | 9.5%0.67 | 6.8%2.75 | 6.6%0.2 | 3.5%3.1 | 5.0%1.56 | 5.0%0.01 |
| Infinite Options: Product opt | 0.2%0.03 | 0.1%0.1 | 0.1%0.01 | 2.6%2.49 | 3.2%0.62 | 3.2%0.02 |
| EasyFlow Product Options | 0.0% | 0.0% | 0.0% | 0.0%0.01 | 0.3%0.25 | 0.3% |
Key Insights:
- Easify Custom Product Options's share contracted from 80.4% → 59.8% over the charted period.
- Of the top 5 tracked custom product options apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Custom Product Options Shopify Apps by Country
Per-country market share rankings for custom product options Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | |  | |
Key Insights:
- Easify Custom Product Options leads custom product options apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Custom Product Options
- Easify Custom Product Options — Leads custom product options apps with 59.8% install share, rated 4.9★ — gaining share this month.
- Qikify Custom Product Options — Holds 5.0% of custom product options app install share, rated 4.9★ — gaining share this month.
- Globo Product Options, Variant — Holds 31.2% of custom product options app install share, rated 4.9★ — losing share this month.
- PC ‑ Custom Product Options — Holds 0.2% of custom product options app install share, rated 4.7★.
- Infinite Options: Product opt — Holds 3.2% of custom product options app install share, rated 4.7★ — gaining share this month.
Custom Product Options Shopify Apps — Frequently Asked Questions
1. Which custom product options app has the highest market share on Shopify?
Easify Custom Product Options dominates the custom product options category on Shopify with 62.3% of installs — 32.9pp ahead of Globo Product Options, Variant. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom product options Shopify apps?
For custom product options (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom product options apps are gaining market share on Shopify?
Hulk Product Options is gaining custom product options app market share fastest this month, up +0.95pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom product options apps are losing market share on Shopify?
Globo Product Options, Variant has lost the most market share this month among custom product options apps (-1.24pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom product options Shopify app installs?
United States drives the largest share of custom product options app installs at 36.7%, followed by United Kingdom at 10.3% and Australia at 6.7%. Use the country picker on the third card to compare market leaders by country.
6. How many custom product options apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom product options apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
