Custom Registry Shopify Apps — Full Market Share Table
All tracked custom registry Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Growave: Loyalty & Wishlist | 73.07% | 17.71 | Declining |
| 2 |  Wishlist Guru: Favorites List | 13.95% | 9.41 | Climbing |
| 3 |  Listify: Gift Registry | 5.85% | 3.41 | Climbing |
| 4 |  TValue: Wishlist Email | 4.78% | 3.45 | Climbing |
| 5 |  Favo Wishlist | 1.20% | 1.07 | Climbing |
| 6 |  Mst: Wishlist Prime | 0.40% | 0.20 | Climbing |
| 7 |  Gift Registry Guru | 0.32% | 0.24 | Climbing |
| 8 |  Swym Gift Lists and Registries | 0.21% | 0.15 | Climbing |
| 9 |  Gift Reggie: Gift Registry | 0.07% | 0.26 | Declining |
| 10 |  Little Registry: Gift Registry | 0.06% | 0.02 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Growave: Loyalty & Wishlist holds 73.1% share of custom registry app installs — 59.1pp ahead of Wishlist Guru: Favorites List (13.9%).
- Top 3 apps (Growave: Loyalty & Wishlist, Wishlist Guru: Favorites List, Listify: Gift Registry) account for 92.9% of all custom registry install share — a fragmented market.
- Wishlist Guru: Favorites List is gaining share fastest this month (+9.41pp) — the largest single gainer among the top custom registry apps by share.
- Growave: Loyalty & Wishlist is losing share fastest (-17.71pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Registry Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom registry Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Growave: Loyalty & Wishlist | 80.5% | 89.9%9.39 | 88.1%1.78 | 90.9%2.79 | 82.9%7.94 | 73.1%9.87 |
| Wishlist Guru: Favorites List | 15.2% | 7.5%7.69 | 9.1%1.56 | 5.4%3.65 | 8.9%3.52 | 13.9%5.01 |
| Listify: Gift Registry | 0.1% | 0.1%0.03 | 0.7%0.57 | 1.7%0.99 | 4.2%2.52 | 5.8%1.66 |
| TValue: Wishlist Email | 0.1% | 0.4%0.26 | 0.3%0.09 | 0.8%0.49 | 2.3%1.50 | 4.8%2.48 |
| Favo Wishlist | — | — | 0.0% | 0.1%0.04 | 0.7%0.64 | 1.2%0.50 |
Key Insights:
- Growave: Loyalty & Wishlist's share contracted from 80.5% → 73.1% over the charted period.
- Of the top 5 tracked custom registry apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Custom Registry Shopify Apps by Country
Per-country market share rankings for custom registry Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Growave: Loyalty & Wishlist | Growave: Loyalty & Wishlist | Growave: Loyalty & Wishlist | Growave: Loyalty & Wishlist | Growave: Loyalty & Wishlist |
| 2 | Wishlist Guru: Favorites List | Wishlist Guru: Favorites List | Gift Registry Guru |  WishlistSuite Wishlist App | Wishlist Guru: Favorites List |
| 3 | Listify: Gift Registry | TValue: Wishlist Email |  Codebeans Gift Registry | Wishlist Guru: Favorites List | Listify: Gift Registry |
| 4 | TValue: Wishlist Email | Listify: Gift Registry | WishlistSuite Wishlist App | Listify: Gift Registry | TValue: Wishlist Email |
| 5 | Favo Wishlist | Favo Wishlist | Wishlist Guru: Favorites List | TValue: Wishlist Email |  PWC: New Customer Accounts |
Key Insights:
- Growave: Loyalty & Wishlist leads custom registry apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Custom Registry
- WishlistSuite Wishlist App — Leads custom registry apps with 0 install share, rated 5.0★.
- Growave: Loyalty & Wishlist — Holds 73.1% of custom registry app install share, rated 4.8★ — losing share this month.
- Wishlist Guru: Favorites List — Holds 13.9% of custom registry app install share, rated 4.9★ — gaining share this month.
- Listify: Gift Registry — Holds 5.8% of custom registry app install share, rated 5.0★ — gaining share this month.
- TValue: Wishlist Email — Holds 4.8% of custom registry app install share, rated 5.0★ — gaining share this month.
Custom Registry Shopify Apps — Frequently Asked Questions
1. Which custom registry app has the highest market share on Shopify?
Growave: Loyalty & Wishlist ranks #1 by share among custom registry apps at 73.1%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for custom registry Shopify apps?
For custom registry (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom registry apps are gaining market share on Shopify?
Wishlist Guru: Favorites List is gaining custom registry app market share fastest this month, up +9.41pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom registry apps are losing market share on Shopify?
Growave: Loyalty & Wishlist has lost the most market share this month among custom registry apps (-17.71pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom registry Shopify app installs?
United States drives the largest share of custom registry app installs at 25.7%, followed by Australia at 8.2% and Hong Kong at 5.8%. Use the country picker on the third card to compare market leaders by country.
6. How many custom registry apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom registry apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share custom registry app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under custom registry (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For custom registry, Growave: Loyalty & Wishlist leads on share; see the rankings tab for who currently holds #1 position.
