Custom Widget Shopify Apps – Market Share Breakdown
(Updated September 2026) See which custom widget Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Custom Widget Shopify Apps — Full Market Share Table
All tracked custom widget Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Discounty: Bulk Discount Sales | 54.97% | 1.91 | Declining |
| 2 |  Xcotton Post Purchase Guard | 27.06% | 3.65 | Climbing |
| 3 |  Discount Mixer: Bulk Discounts | 10.41% | 1.80 | Declining |
| 4 |  G: Volume Discounts & Bundles | 3.95% | 0.50 | Declining |
| 5 |  Trustify: Product Reviews App | 2.37% | 0.58 | Climbing |
| 6 |  Shipping Protection —Shipcheck | 0.65% | 0.47 | Climbing |
| 7 |  Sam Shipping Protection Upsell | 0.13% | 0.40 | Declining |
| 8 |  Navidium Shipping Protection | 0.12% | 0.00 | Climbing |
| 9 |  Captain Shipping Protection | 0.11% | 0.01 | Declining |
| 10 |  Ez Accessibility Widget ‑ ADA | 0.11% | 0.10 | Declining |
Showing 1-10 out of 24
Key Insights:
- Discounty: Bulk Discount Sales holds 55.0% share of custom widget app installs — 27.9pp ahead of Xcotton Post Purchase Guard (27.1%).
- Top 3 apps (Discounty: Bulk Discount Sales, Xcotton Post Purchase Guard, Discount Mixer: Bulk Discounts) account for 92.4% of all custom widget install share — a concentrated market.
- Xcotton Post Purchase Guard is gaining share fastest this month (+3.65pp) — the largest single gainer among the top custom widget apps by share.
- Discounty: Bulk Discount Sales is losing share fastest (-1.91pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Widget Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom widget Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Xcotton Post Purchase Guard | — | — | 23.5% | 27.1%3.64 | 71.0%43.85 | 74.2%3.25 |
| Discounty: Bulk Discount Sales | — | — | 57.0% | 54.9%2.08 | 14.8%40.09 | 13.4%1.41 |
| Discount Mixer: Bulk Discounts | — | — | 12.1% | 10.4%1.7 | 8.1%2.32 | 6.5%1.61 |
| G: Volume Discounts & Bundles | — | 31.0% | 4.3%26.67 | 4.0%0.34 | 3.3%0.73 | 3.9%0.66 |
| Sam Shipping Protection Upsell | — | 2.9% | 0.5%2.41 | 0.1%0.41 | 0.4%0.25 | 0.7%0.35 |
Key Insights:
- Xcotton Post Purchase Guard's share expanded from 23.5% → 74.2% over the charted period.
- Of the top 5 tracked custom widget apps, 1 grew share and 4 lost share — leader is widening the gap.
Top Custom Widget Shopify Apps by Country
Per-country market share rankings for custom widget Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | |  | | |
Key Insights:
- Discounty: Bulk Discount Sales leads custom widget apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Discounty: Bulk Discount Sales leads worldwide, but China bucks the trend — Xcotton Post Purchase Guard leads there.
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Top 5 Apps in Custom Widget
- Xcotton Post Purchase Guard — Leads custom widget apps with 74.2% install share, rated 5.0★ — gaining share this month.
- Discount Mixer: Bulk Discounts — Holds 6.5% of custom widget app install share, rated 5.0★ — losing share this month.
- Discounty: Bulk Discount Sales — Holds 13.4% of custom widget app install share, rated 4.9★ — losing share this month.
- G: Volume Discounts & Bundles — Holds 3.9% of custom widget app install share, rated 5.0★ — losing share this month.
- Sam Shipping Protection Upsell — Holds 0.7% of custom widget app install share, rated 4.9★ — gaining share this month.
Custom Widget Shopify Apps — Frequently Asked Questions
1. Which custom widget app has the highest market share on Shopify?
Discounty: Bulk Discount Sales dominates the custom widget category on Shopify with 55.0% of installs — 27.9pp ahead of Xcotton Post Purchase Guard. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom widget Shopify apps?
For custom widget (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom widget apps are gaining market share on Shopify?
Xcotton Post Purchase Guard is gaining custom widget app market share fastest this month, up +3.65pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom widget apps are losing market share on Shopify?
Discounty: Bulk Discount Sales has lost the most market share this month among custom widget apps (-1.91pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom widget Shopify app installs?
United States drives the largest share of custom widget app installs at 32.8%, followed by Hong Kong at 30.4% and China at 11.4%. Use the country picker on the third card to compare market leaders by country.
6. How many custom widget apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom widget apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
