Custom Widget Shopify Apps — Full Market Share Table
All tracked custom widget Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Xcotton Post Purchase Guard | 85.40% | 0.39 | Climbing |
| 2 |  Auction Today | 6.47% | 0.24 | Climbing |
| 3 |  G: Volume Discounts & Bundles | 3.61% | 0.32 | Declining |
| 4 |  Shipping Protection —Shipcheck | 2.66% | 0.08 | Climbing |
| 5 |  Sam Shipping Protection Suite | 0.83% | 0.06 | Climbing |
| 6 |  Captain Shipping Protection | 0.41% | 0.09 | Climbing |
| 7 |  Navidium Shipping Protection | 0.22% | 0.01 | Climbing |
| 8 |  Easy Shipping Protection | 0.21% | 0.57 | Declining |
| 9 |  Insureful Shipping Protection | 0.04% | 0.01 | Climbing |
| 10 |  Trustify: Product Reviews App | 0.04% | 0.00 | Climbing |
Showing 1-10 out of 22
Key Insights:
- Xcotton Post Purchase Guard holds 85.4% share of custom widget app installs — 78.9pp ahead of Auction Today (6.5%).
- Top 3 apps (Xcotton Post Purchase Guard, Auction Today, G: Volume Discounts & Bundles) account for 95.5% of all custom widget install share — a concentrated market.
- Xcotton Post Purchase Guard is gaining share fastest this month (+0.39pp) — the largest single gainer among the top custom widget apps by share.
- Easy Shipping Protection is losing share fastest (-0.57pp) — could indicate a churning user base or a stronger challenger gaining ground.
Custom Widget Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 custom widget Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Xcotton Post Purchase Guard | 23.6% | 27.1%3.54 | 70.8%43.70 | 85.5%14.69 | 86.7%1.16 | 85.4%1.26 |
| Auction Today | — | — | — | 5.9% | 6.6%0.66 | 6.5%0.13 |
| G: Volume Discounts & Bundles | 4.2%25.94 | 3.8%0.33 | 3.3%0.57 | 4.0%0.69 | 1.4%2.56 | 3.6%2.22 |
| Shipping Protection —Shipcheck | 0.2%9.39 | 0.6%0.44 | 0.1%0.55 | 2.5%2.46 | 2.7%0.17 | 2.7%0.05 |
| Sam Shipping Protection Suite | 0.5%2.33 | 0.1%0.38 | 0.3%0.23 | 0.4%0.04 | 0.8%0.46 | 0.8%0.01 |
Key Insights:
- Xcotton Post Purchase Guard's share expanded from 23.6% → 85.4% over the charted period.
- Of the top 5 tracked custom widget apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Custom Widget Shopify Apps by Country
Per-country market share rankings for custom widget Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Xcotton Post Purchase Guard | Xcotton Post Purchase Guard | G: Volume Discounts & Bundles | Xcotton Post Purchase Guard | Xcotton Post Purchase Guard |
| 2 | Auction Today | Auction Today |  ReelPik Shoppable Videos & UGC | G: Volume Discounts & Bundles | Auction Today |
| 3 | G: Volume Discounts & Bundles | Shipping Protection —Shipcheck |  VOL Shipping Protection Upsell | Easy Shipping Protection | Shipping Protection —Shipcheck |
| 4 | Shipping Protection —Shipcheck | G: Volume Discounts & Bundles | Trustify: Product Reviews App |  Protectify Shipping Protection | G: Volume Discounts & Bundles |
| 5 | Sam Shipping Protection Suite | Sam Shipping Protection Suite |  Qorix Currency Converter | Auction Today | Sam Shipping Protection Suite |
Key Insights:
- Xcotton Post Purchase Guard leads custom widget apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Xcotton Post Purchase Guard leads worldwide, but India bucks the trend — G: Volume Discounts & Bundles leads there.
Top 5 Apps in Custom Widget
- Xcotton Post Purchase Guard — Leads custom widget apps with 85.4% install share, rated 5.0★ — gaining share this month.
- Auction Today — Holds 6.5% of custom widget app install share, rated 4.9★ — gaining share this month.
- Shipping Protection —Shipcheck — Holds 2.7% of custom widget app install share, rated 4.9★ — gaining share this month.
- G: Volume Discounts & Bundles — Holds 3.6% of custom widget app install share, rated 5.0★ — losing share this month.
- Sam Shipping Protection Suite — Holds 0.8% of custom widget app install share, rated 4.9★ — gaining share this month.
Custom Widget Shopify Apps — Frequently Asked Questions
1. Which custom widget app has the highest market share on Shopify?
Xcotton Post Purchase Guard dominates the custom widget category on Shopify with 85.4% of installs — 78.9pp ahead of Auction Today. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for custom widget Shopify apps?
For custom widget (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which custom widget apps are gaining market share on Shopify?
Xcotton Post Purchase Guard is gaining custom widget app market share fastest this month, up +0.39pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which custom widget apps are losing market share on Shopify?
Easy Shipping Protection has lost the most market share this month among custom widget apps (-0.57pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most custom widget Shopify app installs?
United States drives the largest share of custom widget app installs at 37.0%, followed by Hong Kong at 34.0% and China at 12.6%. Use the country picker on the third card to compare market leaders by country.
6. How many custom widget apps does ShopDigest track on Shopify?
ShopDigest tracks 96 custom widget apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
