Directions Shopify Apps — Full Market Share Table
All tracked directions Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  TikTok | 93.08% | 3.95 | Declining |
| 2 |  ChatGPT Ads | 1.80% | 1.54 | Climbing |
| 3 |  MetaShop: Instagram & Facebook | 1.45% | 1.01 | Climbing |
| 4 |  EW: EU Withdrawal Button &Form | 1.20% | 0.19 | Climbing |
| 5 |  Globe Pickup Points & Shipping | 0.69% | 0.41 | Climbing |
| 6 |  PostPilot Direct Mail Platform | 0.55% | 0.40 | Climbing |
| 7 |  TikTok Shop Integration — SPL | 0.42% | 0.20 | Climbing |
| 8 |  Canva Connect | 0.24% | 0.11 | Declining |
| 9 |  Revoq ‑ EU Withdrawal Button | 0.19% | 0.09 | Climbing |
| 10 |  Address Check & Withdrawal Pro | 0.11% | 0.11 | Climbing |
Showing 1-10 out of 24
Key Insights:
- TikTok holds 93.1% share of directions app installs — 91.3pp ahead of ChatGPT Ads (1.8%).
- Top 3 apps (TikTok, ChatGPT Ads, MetaShop: Instagram & Facebook) account for 96.3% of all directions install share — a fragmented market.
- ChatGPT Ads is gaining share fastest this month (+1.54pp) — the largest single gainer among the top directions apps by share.
- TikTok is losing share fastest (-3.95pp) — could indicate a churning user base or a stronger challenger gaining ground.
Directions Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 directions Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| TikTok | 95.3%2.54 | 96.2%0.95 | 94.4%1.79 | 94.0%0.39 | 96.7%2.65 | 93.1%3.61 |
| ChatGPT Ads | — | — | — | 0.1% | 0.3%0.17 | 1.8%1.51 |
| MetaShop: Instagram & Facebook | 0.1%0.04 | 0.2%0.04 | 0.3%0.15 | 0.3%0.07 | 0.5%0.23 | 1.4%0.96 |
| EW: EU Withdrawal Button &Form | 1.9%1.86 | 0.5%1.41 | 0.5%0.03 | 0.5%0.06 | 1.1%0.62 | 1.2%0.12 |
| Globe Pickup Points & Shipping | 0.2%0.03 | 0.2%0.03 | 0.3%0.06 | 0.2%0.06 | 0.5%0.24 | 0.7%0.21 |
Key Insights:
- TikTok's share contracted from 97.8% → 93.1% over the charted period.
- Of the top 5 tracked directions apps, 4 grew share and 1 lost share — challengers are eating into leader's share.
Top Directions Shopify Apps by Country
Per-country market share rankings for directions Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | TikTok | TikTok | MetaShop: Instagram & Facebook | TikTok | TikTok |
| 2 | ChatGPT Ads | ChatGPT Ads |  Reelfy Shoppable Videos & UGC | EW: EU Withdrawal Button &Form | MetaShop: Instagram & Facebook |
| 3 | MetaShop: Instagram & Facebook | MetaShop: Instagram & Facebook |  Lulu Direct | TikTok Shop Integration — SPL | TikTok Shop Integration — SPL |
| 4 | EW: EU Withdrawal Button &Form | PostPilot Direct Mail Platform |  Dropdash |  IG Facebook & Instagram Shop | EW: EU Withdrawal Button &Form |
| 5 | Globe Pickup Points & Shipping | TikTok Shop Integration — SPL | IG Facebook & Instagram Shop | Revoq ‑ EU Withdrawal Button | Canva Connect |
Key Insights:
- TikTok leads directions apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- TikTok leads worldwide, but India bucks the trend — MetaShop: Instagram & Facebook leads there.
Top 5 Apps in Directions
- ChatGPT Ads — Leads directions apps with 1.8% install share, rated 2.3★ — gaining share this month.
- TikTok — Holds 93.1% of directions app install share, rated 4.8★ — losing share this month.
- PostPilot Direct Mail Platform — Holds 0.6% of directions app install share, rated 4.9★ — gaining share this month.
- Canva Connect — Holds 0.2% of directions app install share, rated 4.8★ — losing share this month.
- Globe Pickup Points & Shipping — Holds 0.7% of directions app install share, rated 5.0★ — gaining share this month.
Directions Shopify Apps — Frequently Asked Questions
1. Which directions app has the highest market share on Shopify?
TikTok ranks #1 by share among directions apps at 93.1%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for directions Shopify apps?
For directions (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which directions apps are gaining market share on Shopify?
ChatGPT Ads is gaining directions app market share fastest this month, up +1.54pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which directions apps are losing market share on Shopify?
TikTok has lost the most market share this month among directions apps (-3.95pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most directions Shopify app installs?
United States drives the largest share of directions app installs at 46.6%, followed by United Kingdom at 4.7% and Germany at 4.0%. Use the country picker on the third card to compare market leaders by country.
6. How many directions apps does ShopDigest track on Shopify?
ShopDigest tracks 95 directions apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share directions app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under directions (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For directions, TikTok leads on share; see the rankings tab for who currently holds #1 position.
