Email Delivery Shopify Apps – Market Share Breakdown
(Updated October 2026) See which email delivery Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Email Delivery Shopify Apps — Full Market Share Table
All tracked email delivery Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Appointment Booking App Apntly | 45.07% | 34.31 | Climbing |
| 2 |  Appointment Booking Cowlendar | 29.42% | 11.18 | Declining |
| 3 |  Digital Downloads PDF Pendora | 14.43% | 21.08 | Declining |
| 4 |  Avada PDF Invoice Generator | 3.93% | 2.37 | Climbing |
| 5 |  Appointment Booking App ointo | 2.58% | 2.21 | Climbing |
| 6 |  Digital Downloads ‑ Filemonk | 1.60% | 1.26 | Climbing |
| 7 |  Shopify Digital Products | 1.28% | 7.29 | Declining |
| 8 |  Digital Downloads & PDF ‑ BIG | 0.91% | 0.18 | Climbing |
| 9 |  Digital Downloads ‑ Fileflare | 0.42% | 0.96 | Declining |
| 10 |  Courses Plus | 0.12% | 0.09 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Appointment Booking App Apntly holds 45.1% share of email delivery app installs — 15.6pp ahead of Appointment Booking Cowlendar (29.4%).
- Top 3 apps (Appointment Booking App Apntly, Appointment Booking Cowlendar, Digital Downloads PDF Pendora) account for 88.9% of all email delivery install share — a concentrated market.
- Appointment Booking App Apntly is gaining share fastest this month (+34.31pp) — the largest single gainer among the top email delivery apps by share.
- Digital Downloads PDF Pendora is losing share fastest (-21.08pp) — could indicate a churning user base or a stronger challenger gaining ground.
Email Delivery Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 email delivery Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Appointment Booking App Apntly | 37.8% | 28.3%9.54 | 13.7%14.55 | 5.2%8.53 | 22.7%17.51 | 45.2%22.48 |
| Appointment Booking Cowlendar | 4.2% | 13.7%9.53 | 11.4%2.24 | 19.3%7.89 | 53.0%33.65 | 29.3%23.72 |
| Digital Downloads PDF Pendora | 37.4% | 38.6%1.27 | 59.0%20.4 | 56.9%2.18 | 14.5%42.37 | 14.4%0.06 |
| Avada PDF Invoice Generator | 0.1% | 0.1%0.03 | 0.1%0.04 | 2.3%2.13 | 3.5%1.3 | 3.9%0.36 |
| Appointment Booking App ointo | 0.6% | 0.2%0.35 | 0.3%0.06 | 0.5%0.23 | 1.2%0.66 | 2.6%1.41 |
Key Insights:
- Appointment Booking App Apntly's share expanded from 37.8% → 45.2% over the charted period.
- Of the top 5 tracked email delivery apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Email Delivery Shopify Apps by Country
Per-country market share rankings for email delivery Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Appointment Booking App Apntly leads email delivery apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Appointment Booking App Apntly leads worldwide, but China bucks the trend — Appointment Booking Cowlendar leads there.
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Top 5 Apps in Email Delivery
- Appointment Booking App Apntly — Leads email delivery apps with 45.2% install share, rated 5.0★ — gaining share this month.
- Appointment Booking Cowlendar — Holds 29.3% of email delivery app install share, rated 4.9★ — losing share this month.
- Avada PDF Invoice Generator — Holds 3.9% of email delivery app install share, rated 4.9★ — gaining share this month.
- Digital Downloads PDF Pendora — Holds 14.4% of email delivery app install share, rated 5.0★ — losing share this month.
- Appointment Booking App ointo — Holds 2.6% of email delivery app install share, rated 4.9★ — gaining share this month.
Email Delivery Shopify Apps — Frequently Asked Questions
1. Which email delivery app has the highest market share on Shopify?
Appointment Booking App Apntly dominates the email delivery category on Shopify with 45.1% of installs — 15.6pp ahead of Appointment Booking Cowlendar. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for email delivery Shopify apps?
For email delivery (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which email delivery apps are gaining market share on Shopify?
Appointment Booking App Apntly is gaining email delivery app market share fastest this month, up +34.31pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which email delivery apps are losing market share on Shopify?
Digital Downloads PDF Pendora has lost the most market share this month among email delivery apps (-21.08pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most email delivery Shopify app installs?
United States drives the largest share of email delivery app installs at 38.9%, followed by United Kingdom at 11.5% and Canada at 6.4%. Use the country picker on the third card to compare market leaders by country.
6. How many email delivery apps does ShopDigest track on Shopify?
ShopDigest tracks 96 email delivery apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
