Externally Hosted Shopify Apps — Country-Level Market Share
All countries ranked by current install share of externally hosted Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 46.62% | 3.38 |
| 2 |  United Kingdom | 8.65% | 0.21 |
| 3 |  Canada | 6.13% | 0.64 |
| 4 |  Germany | 5.05% | 0.21 |
| 5 |  Australia | 3.89% | 0.43 |
| 6 |  Italy | 3.70% | 0.60 |
| 7 |  France | 2.74% | 0.30 |
| 8 |  India | 1.78% | 0.52 |
| 9 |  South Africa | 1.60% | 0.41 |
| 10 |  Spain | 1.18% | 0.49 |
Showing 1-10 out of 93
Key Insights:
- United States drives 46.6% of externally hosted Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, United Kingdom, Canada) cover 61.5% of all tracked externally hosted installs — highly concentrated demand.
- India's share of externally hosted app reviews has slipped the most this month (-0.5pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Externally Hosted Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving externally hosted Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 44.1%44.10 | 43.6%0.53 | 43.0%0.60 | 42.9%0.12 | 45.6%2.74 | 46.6%1.03 |
| United Kingdom | 9.0%9.04 | 9.1%0.01 | 9.2%0.12 | 8.8%0.36 | 8.8%0.06 | 8.7%0.03 |
| Canada | 4.3%4.35 | 4.3%0.02 | 4.4%0.03 | 4.7%0.38 | 5.5%0.76 | 6.1%0.61 |
| Germany | 5.1%5.12 | 5.4%0.31 | 5.3%0.18 | 5.0%0.22 | 4.8%0.25 | 5.1%0.31 |
| Australia | 5.5%5.52 | 4.8%0.77 | 4.3%0.42 | 4.5%0.12 | 4.0%0.40 | 3.9%0.13 |
Key Insights:
- Top 5 markets plotted: United States, United Kingdom, Canada, Germany, Australia.
- Externally Hosted app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Externally Hosted Shopify App Installs
United States dominates demand for externally hosted Shopify apps with 46.6% of tracked installs — a single market that effectively defines the category's product priorities and pricing. United Kingdom (8.7%) and Canada (6.1%) round out the top 3, together accounting for 61.5% of all externally hosted app installs. Germany (5.1%) and Australia (3.9%) fill out the top 5, giving a combined view of where externally hosted app demand actually concentrates. On the flip side, India has lost the most share this month (-0.5pp).
With 46.6% of externally hosted app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in United Kingdom (8.7%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Externally Hosted Shopify Apps Over Time
The top 5 plotted markets — United States, United Kingdom, Canada, Germany, Australia — show which regions consistently drive externally hosted app demand over time.
Top 5 Apps in Externally Hosted
- Digital Downloads PDF Pendora — Among the most-installed externally hosted apps worldwide with 74.7% install share, rated 5.0★.
- Digital Downloads ‑ Filemonk — Among the most-installed externally hosted apps worldwide with 12.6% install share, rated 4.9★.
- Digital Downloads & PDF ‑ BIG — Among the most-installed externally hosted apps worldwide with 7.1% install share, rated 4.9★.
- Digital Downloads ‑ Fileflare — Among the most-installed externally hosted apps worldwide with 3.3% install share, rated 4.9★.
- Courses Plus — Among the most-installed externally hosted apps worldwide with 1.0% install share, rated 4.9★.
Externally Hosted Shopify Apps — Frequently Asked Questions
1. Which countries dominate externally hosted Shopify app installs?
United States dominates externally hosted Shopify app installs with 46.6% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are externally hosted Shopify apps most popular?
externally hosted apps are most popular in United States (46.6% share), United Kingdom (8.7%), and Canada (6.1%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for externally hosted Shopify apps?
United States is the fastest-growing market for externally hosted apps this month, gaining +2.9pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for externally hosted Shopify apps?
India has shed the most share this month (-0.5pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for externally hosted on Shopify?
For externally hosted (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for externally hosted Shopify apps changed recently?
United States has held its lead consistently across the charted period — share has stayed near 46.6%. Use the trend chart to see week-over-week movement and the table to compare specific dates.
