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Fraud Protection Shopify Apps – Market Share Breakdown

(Updated October 2026) See which fraud protection Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.

UpPromote Affiliate Marketing currently leads on 48.9% market share, followed by Affiliate Marketing ReferrLy at 30.7%. A concentrated field — one app holds most of the tracked installs.

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Fraud Protection Shopify Apps — Full Market Share Table

All tracked fraud protection Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.

Date Range
From
—
To
Countries
Order By
Market Share is as ofToday.Change is betweenSep 23andToday
#AppMarket ShareChangeStatus
1UpPromote Affiliate Marketing48.88%27.69Declining
2Affiliate Marketing ReferrLy30.87%15.97Climbing
3BixGrow Affiliate Marketing8.53%2.17Climbing
4VOL Fraud Filter & Bot Blocker7.48%7.48Climbing
5Disputifier: Smart Chargebacks2.44%1.92Climbing
6Referral Program ‑ Shopjar0.93%0.26Climbing
7GOAFFPRO ‑ Affiliate Marketing0.35%0.15Declining
8Auction Today0.16%0.04Climbing
9Simple Affiliate0.13%0.03Climbing
10Referral Candy & Affiliate0.07%0.01Climbing

Showing 1-10 out of 24

Key Insights:

  • UpPromote Affiliate Marketing holds 48.9% share of fraud protection app installs — 18.0pp ahead of Affiliate Marketing ReferrLy (30.9%).
  • Top 3 apps (UpPromote Affiliate Marketing, Affiliate Marketing ReferrLy, BixGrow Affiliate Marketing) account for 88.3% of all fraud protection install share — a fragmented market.
  • Affiliate Marketing ReferrLy is gaining share fastest this month (+15.97pp) — the largest single gainer among the top fraud protection apps by share.
  • UpPromote Affiliate Marketing is losing share fastest (-27.69pp) — could indicate a churning user base or a stronger challenger gaining ground.
See more insights

Fraud Protection Shopify Apps — Market Share Over Time

Monthly market share trajectory for the top 5 fraud protection Shopify apps over the past year — see who's gaining or losing install share month by month.

Date Range
From
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To
Countries
App Selector
Time Granularity
Charts Data
Monthly market share % for the top 5 fraud protection Shopify apps over the latest 6 months.
AppMay 2026Jun 2026Jul 2026Aug 2026Sep 2026Oct 2026
UpPromote Affiliate MarketingUpPromote Affiliate Marketing79.6%79.4%0.2684.8%5.4578.8%6.0276.0%2.7448.9%27.12
Affiliate Marketing ReferrLyAffiliate Marketing ReferrLy11.9%13.4%1.4410.1%3.3111.3%1.1914.9%3.6230.7%15.83
BixGrow Affiliate MarketingBixGrow Affiliate Marketing6.2%5.6%0.563.9%1.738.6%4.716.8%1.838.6%1.79
VOL Fraud Filter & Bot BlockerVOL Fraud Filter & Bot Blocker—————7.5%
Disputifier: Smart ChargebacksDisputifier: Smart Chargebacks0.1%0.1%–0.1%0.030.3%0.180.5%0.272.5%1.91

Key Insights:

  • UpPromote Affiliate Marketing's share contracted from 79.6% → 48.9% over the charted period.
  • Of the top 5 tracked fraud protection apps, 3 grew share and 1 lost share — challengers are eating into leader's share.
See more insights

Top Fraud Protection Shopify Apps by Country

Per-country market share rankings for fraud protection Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.

Date
Countries
# WorldwideUnited StatesIndiaChinaUnited Kingdom
1UpPromote Affiliate MarketingUpPromote Affiliate MarketingAffiliate Marketing ReferrLyUpPromote Affiliate MarketingUpPromote Affiliate Marketing
2Affiliate Marketing ReferrLyAffiliate Marketing ReferrLyUpPromote Affiliate MarketingBixGrow Affiliate MarketingAffiliate Marketing ReferrLy
3BixGrow Affiliate MarketingVOL Fraud Filter & Bot BlockerReferral Program ‑ ShopjarAffiliate Marketing ReferrLyVOL Fraud Filter & Bot Blocker
4VOL Fraud Filter & Bot BlockerBixGrow Affiliate MarketingBixGrow Affiliate MarketingAirwallex Fraud ProtectionBixGrow Affiliate Marketing
5Disputifier: Smart ChargebacksDisputifier: Smart ChargebacksGOAFFPRO ‑ Affiliate MarketingVOL Fraud Filter & Bot BlockerDisputifier: Smart Chargebacks

Key Insights:

  • UpPromote Affiliate Marketing leads fraud protection apps in 3 of 4 tracked markets (United States, China, United Kingdom).
  • UpPromote Affiliate Marketing leads worldwide, but India bucks the trend — Affiliate Marketing ReferrLy leads there.
See more insights
Data issue or feedback? Reach out to us at [email protected].

Market Share Distribution Across Fraud Protection Shopify Apps

UpPromote Affiliate Marketing holds the largest share of fraud protection app installs at just 48.9% — meaning fraud protection is a fragmented market where many apps capture meaningful share rather than one app dominating. BixGrow Affiliate Marketing rounds out the top 3 at 8.5%. Combined, the top 3 apps cover 88.3% of all fraud protection app share — leaving substantial share for the rest of the field. Notable mover: Affiliate Marketing ReferrLy is gaining share fastest this month (+15.97pp). UpPromote Affiliate Marketing has lost the most share this month (-27.69pp) — the largest single decliner among the top fraud protection apps.

Fraud Protection is fragmented — even the top 3 apps capture only 88.3% between them and BixGrow Affiliate Marketing at 8.5% still holds meaningful share, so for merchants there's no "safe default" leader, and pricing model and feature fit matter more than where an app sits in the share order.

Fraud Protection Shopify Apps — Market Share Trend Analysis

UpPromote Affiliate Marketing's share contracted from 79.6% (May 2026) to 48.9% (Oct 2026) — a -30.7pp drop for the leader, the kind of decline that often signals an emerging challenger eating into the install base. Across the top 5 plotted fraud protection apps, 3 grew share and 1 lost share — net upward movement at the top of the category.

UpPromote Affiliate Marketing's -30.7pp contraction usually means a specific use case is being won by a challenger — the share-trend chart is where this kind of leader-side erosion shows up before it's visible in single-month snapshots of the fraud protection category.

Country-Level Leadership for Fraud Protection Shopify Apps

UpPromote Affiliate Marketing leads in 3 markets — United States, China, United Kingdom. Affiliate Marketing ReferrLy leads in India, ahead of UpPromote Affiliate Marketing.

Globally, UpPromote Affiliate Marketing leads fraud protection app installs. India is the exception — Affiliate Marketing ReferrLy leads there, a regional preference strong enough to displace the global leader.

Top 5 Apps in Fraud Protection

  1. Airwallex Fraud Protection — Leads fraud protection apps with 0 install share, rated 2.6★.
  2. VOL Fraud Filter & Bot Blocker — Holds 7.5% of fraud protection app install share, rated 5.0★ — gaining share this month.
  3. Affiliate Marketing ReferrLy — Holds 30.7% of fraud protection app install share, rated 5.0★ — gaining share this month.
  4. UpPromote Affiliate Marketing — Holds 48.9% of fraud protection app install share, rated 4.9★ — losing share this month.
  5. BixGrow Affiliate Marketing — Holds 8.6% of fraud protection app install share, rated 4.9★ — gaining share this month.

Fraud Protection Shopify Apps — Frequently Asked Questions

1. Which fraud protection app has the highest market share on Shopify?

UpPromote Affiliate Marketing ranks #1 by share among fraud protection apps at 48.9%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.

2. How is market share calculated for fraud protection Shopify apps?

For fraud protection (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.

3. Which fraud protection apps are gaining market share on Shopify?

Affiliate Marketing ReferrLy is gaining fraud protection app market share fastest this month, up +15.97pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.

4. Which fraud protection apps are losing market share on Shopify?

UpPromote Affiliate Marketing has lost the most market share this month among fraud protection apps (-27.69pp). Sort the table by Change (Low to High) to see the full list of decliners.

5. Which countries drive the most fraud protection Shopify app installs?

United States drives the largest share of fraud protection app installs at 41.7%, followed by United Kingdom at 9.1% and Germany at 7.2%. Use the country picker on the third card to compare market leaders by country.

6. How many fraud protection apps does ShopDigest track on Shopify?

ShopDigest tracks 96 fraud protection apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.

7. Why does the highest-share fraud protection app differ from the #1 ranked app?

Rank reflects an app's current position in the Shopify App Store under fraud protection (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For fraud protection, UpPromote Affiliate Marketing leads on share; see the rankings tab for who currently holds #1 position.

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