Funnel Performance Shopify Apps – Market Share Breakdown
(Updated October 2026) See which funnel performance Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Funnel Performance Shopify Apps — Full Market Share Table
All tracked funnel performance Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Essential Upsell & Cross Sell | 45.40% | 26.14 | Climbing |
| 2 |  BOGOS: Free Gift Bundle Upsell | 28.94% | 31.70 | Declining |
| 3 |  SMART Checkout Rules & Upsells | 12.35% | 7.60 | Climbing |
| 4 |  Bundler » Product Bundles App | 4.76% | 4.16 | Declining |
| 5 |  Aftersell Post Purchase Upsell | 3.19% | 3.06 | Climbing |
| 6 |  EasySell COD Form & Upsells | 1.56% | 1.69 | Declining |
| 7 |  Simple Bundles & Kits | 1.52% | 1.05 | Climbing |
| 8 |  AOV.ai Free Gifts BOGO Offer | 0.51% | 0.42 | Climbing |
| 9 |  Releasit COD Form & Upsells | 0.48% | 0.14 | Climbing |
| 10 |  Essential Free Shipping Bar | 0.46% | 0.10 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Essential Upsell & Cross Sell holds 45.4% share of funnel performance app installs — 16.5pp ahead of BOGOS: Free Gift Bundle Upsell (28.9%).
- Top 3 apps (Essential Upsell & Cross Sell, BOGOS: Free Gift Bundle Upsell, SMART Checkout Rules & Upsells) account for 86.7% of all funnel performance install share — a concentrated market.
- Essential Upsell & Cross Sell is gaining share fastest this month (+26.14pp) — the largest single gainer among the top funnel performance apps by share.
- BOGOS: Free Gift Bundle Upsell is losing share fastest (-31.70pp) — could indicate a churning user base or a stronger challenger gaining ground.
Funnel Performance Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 funnel performance Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Aftersell Post Purchase Upsell | 0.1% | 0.1%0.06 | 3.2%3.05 | 9.3%6.11 | 39.0%29.73 | 44.4%5.35 |
| EasySell COD Form & Upsells | 0.7% | 3.3%2.58 | 1.6%1.68 | 6.4%4.84 | 8.2%1.74 | 20.5%12.34 |
| Essential Upsell & Cross Sell | 39.4% | 19.1%20.35 | 45.0%25.99 | 59.3%14.25 | 37.9%21.36 | 15.1%22.8 |
| Simple Bundles & Kits | 0.3% | 0.5%0.13 | 1.6%1.11 | 3.0%1.47 | 6.7%3.61 | 10.9%4.25 |
| SMART Checkout Rules & Upsells | 2.4% | 4.8%2.35 | 12.5%7.76 | 2.1%10.42 | 1.8%0.33 | 3.3%1.55 |
Key Insights:
- Aftersell Post Purchase Upsell's share expanded from 0.1% → 44.4% over the charted period.
- Of the top 5 tracked funnel performance apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Funnel Performance Shopify Apps by Country
Per-country market share rankings for funnel performance Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | |  | |
Key Insights:
- Essential Upsell & Cross Sell leads funnel performance apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Essential Upsell & Cross Sell leads worldwide, but China bucks the trend — SMART Checkout Rules & Upsells leads there.
⚠️ Data issue or feedback?
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Top 5 Apps in Funnel Performance
- Aftersell Post Purchase Upsell — Leads funnel performance apps with 44.4% install share, rated 4.9★ — gaining share this month.
- Simple Bundles & Kits — Holds 10.9% of funnel performance app install share, rated 4.9★ — gaining share this month.
- EasySell COD Form & Upsells — Holds 20.5% of funnel performance app install share, rated 4.9★ — gaining share this month.
- Essential Upsell & Cross Sell — Holds 15.1% of funnel performance app install share, rated 5.0★ — losing share this month.
- RevenueHunt Product Quiz Maker — Holds 1.4% of funnel performance app install share, rated 4.9★ — gaining share this month.
Funnel Performance Shopify Apps — Frequently Asked Questions
1. Which funnel performance app has the highest market share on Shopify?
Essential Upsell & Cross Sell dominates the funnel performance category on Shopify with 45.4% of installs — 16.5pp ahead of BOGOS: Free Gift Bundle Upsell. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for funnel performance Shopify apps?
For funnel performance (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which funnel performance apps are gaining market share on Shopify?
Essential Upsell & Cross Sell is gaining funnel performance app market share fastest this month, up +26.14pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which funnel performance apps are losing market share on Shopify?
BOGOS: Free Gift Bundle Upsell has lost the most market share this month among funnel performance apps (-31.70pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most funnel performance Shopify app installs?
United States drives the largest share of funnel performance app installs at 35.1%, followed by United Kingdom at 5.8% and Australia at 4.8%. Use the country picker on the third card to compare market leaders by country.
6. How many funnel performance apps does ShopDigest track on Shopify?
ShopDigest tracks 96 funnel performance apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
