Gift Messages Shopify Apps — Full Market Share Table
All tracked gift messages Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Casa Loyalty Points & Rewards | 52.60% | 13.60 | Declining |
| 2 |  Giftnote: Gift Message & Cards | 33.32% | 17.24 | Climbing |
| 3 |  Super: Gift Wrap, Gift Message | 7.22% | 2.17 | Climbing |
| 4 |  Wrapped: Gift Wrap & Messages | 2.62% | 2.01 | Climbing |
| 5 |  Checkout Plus | 2.54% | 1.16 | Climbing |
| 6 |  Normalize Gift Wrap & Message | 0.36% | 0.36 | Climbing |
| 7 |  Gift Card Hero • All‑in‑one | 0.32% | 0.25 | Climbing |
| 8 |  Checkout Components | 0.23% | 0.02 | Climbing |
| 9 |  Account & Checkout Blocks | 0.14% | 0.06 | Climbing |
| 10 |  Rise Gift Cards & Store Credit | 0.13% | 0.10 | Climbing |
Showing 1-10 out of 23
Key Insights:
- Casa Loyalty Points & Rewards holds 52.6% share of gift messages app installs — 19.3pp ahead of Giftnote: Gift Message & Cards (33.3%).
- Top 3 apps (Casa Loyalty Points & Rewards, Giftnote: Gift Message & Cards, Super: Gift Wrap, Gift Message) account for 93.1% of all gift messages install share — a competitive market.
- Giftnote: Gift Message & Cards is gaining share fastest this month (+17.24pp) — the largest single gainer among the top gift messages apps by share.
- Casa Loyalty Points & Rewards is losing share fastest (-13.60pp) — could indicate a churning user base or a stronger challenger gaining ground.
Gift Messages Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 gift messages Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Casa Loyalty Points & Rewards | 40.1% | 40.4%0.27 | 62.6%22.19 | 44.8%17.85 | 52.5%7.70 | 52.6%0.14 |
| Giftnote: Gift Message & Cards | 26.8% | 30.9%4.10 | 21.9%8.98 | 22.6%0.70 | 22.3%0.29 | 33.3%11.02 |
| Super: Gift Wrap, Gift Message | 13.4% | 10.4%2.93 | 6.2%4.22 | 6.5%0.31 | 7.0%0.47 | 7.2%0.21 |
| Wrapped: Gift Wrap & Messages | 2.7% | 2.9%0.23 | 0.8%2.12 | 2.1%1.29 | 1.1%0.96 | 2.6%1.50 |
| Checkout Plus | 2.0% | 1.2%0.83 | 0.4%0.80 | 1.6%1.17 | 1.9%0.36 | 2.5%0.63 |
Key Insights:
- Casa Loyalty Points & Rewards's share expanded from 40.1% → 52.6% over the charted period.
- Of the top 5 tracked gift messages apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Gift Messages Shopify Apps by Country
Per-country market share rankings for gift messages Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Casa Loyalty Points & Rewards | Giftnote: Gift Message & Cards | Casa Loyalty Points & Rewards | Casa Loyalty Points & Rewards | Casa Loyalty Points & Rewards |
| 2 | Giftnote: Gift Message & Cards | Casa Loyalty Points & Rewards |  Magical Custom Fields & Upload | Giftnote: Gift Message & Cards | Super: Gift Wrap, Gift Message |
| 3 | Super: Gift Wrap, Gift Message | Super: Gift Wrap, Gift Message | Giftnote: Gift Message & Cards | Wrapped: Gift Wrap & Messages | Wrapped: Gift Wrap & Messages |
| 4 | Wrapped: Gift Wrap & Messages | Checkout Plus | Wrapped: Gift Wrap & Messages | Super: Gift Wrap, Gift Message | Checkout Plus |
| 5 | Checkout Plus | Gift Card Hero • All‑in‑one | Super: Gift Wrap, Gift Message |  Gifted: Gift Messages | Gift Card Hero • All‑in‑one |
Key Insights:
- Casa Loyalty Points & Rewards leads gift messages apps in 3 of 4 tracked markets (India, China, United Kingdom).
- Casa Loyalty Points & Rewards leads worldwide, but United States bucks the trend — Giftnote: Gift Message & Cards leads there.
Top 5 Apps in Gift Messages
- Giftnote: Gift Message & Cards — Leads gift messages apps with 33.3% install share, rated 5.0★ — gaining share this month.
- Wrapped: Gift Wrap & Messages — Holds 2.6% of gift messages app install share, rated 4.8★ — gaining share this month.
- Super: Gift Wrap, Gift Message — Holds 7.2% of gift messages app install share, rated 4.7★ — gaining share this month.
- Gifted: Gift Messages — Holds 0 of gift messages app install share, rated 5.0★.
- Casa Loyalty Points & Rewards — Holds 52.6% of gift messages app install share, rated 5.0★ — losing share this month.
Gift Messages Shopify Apps — Frequently Asked Questions
1. Which gift messages app has the highest market share on Shopify?
Casa Loyalty Points & Rewards currently holds the highest market share for gift messages apps at 52.6%, but the category is competitive — Giftnote: Gift Message & Cards is close behind at 33.3%. The right choice depends on your specific store needs.
2. How is market share calculated for gift messages Shopify apps?
For gift messages (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which gift messages apps are gaining market share on Shopify?
Giftnote: Gift Message & Cards is gaining gift messages app market share fastest this month, up +17.24pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which gift messages apps are losing market share on Shopify?
Casa Loyalty Points & Rewards has lost the most market share this month among gift messages apps (-13.60pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most gift messages Shopify app installs?
United States drives the largest share of gift messages app installs at 51.7%, followed by Australia at 10.6% and United Kingdom at 7.2%. Use the country picker on the third card to compare market leaders by country.
6. How many gift messages apps does ShopDigest track on Shopify?
ShopDigest tracks 96 gift messages apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share gift messages app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under gift messages (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For gift messages, Casa Loyalty Points & Rewards leads on share; see the rankings tab for who currently holds #1 position.
