Greeting Cards Shopify Apps — Full Market Share Table
All tracked greeting cards Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Giftnote: Gift Message & Cards | 69.85% | 3.62 | Climbing |
| 2 |  Super: Gift Wrap, Gift Message | 21.95% | 1.14 | Climbing |
| 3 |  Giftship: Gift Options & More | 2.99% | 2.68 | Declining |
| 4 |  Wrapped: Gift Wrap & Messages | 2.33% | 0.83 | Declining |
| 5 |  Normalize Gift Wrap & Message | 1.33% | 1.09 | Climbing |
| 6 |  Givy → Gifting & Gift Cards | 1.00% | 2.31 | Declining |
| 7 |  Gift Options Plus | 0.33% | 0.02 | Climbing |
| 8 |  Wrapit Gift Wrap & Message | 0.10% | 0.01 | Climbing |
| 9 |  LDT: Gift Wrap, Gift Message | 0.08% | 0.04 | Declining |
| 10 |  PrintsWell | 0.02% | 0.00 | Climbing |
Showing 1-10 out of 22
Key Insights:
- Giftnote: Gift Message & Cards holds 69.8% share of greeting cards app installs — 47.9pp ahead of Super: Gift Wrap, Gift Message (22.0%).
- Top 3 apps (Giftnote: Gift Message & Cards, Super: Gift Wrap, Gift Message, Giftship: Gift Options & More) account for 94.8% of all greeting cards install share — a concentrated market.
- Giftnote: Gift Message & Cards is gaining share fastest this month (+3.62pp) — the largest single gainer among the top greeting cards apps by share.
- Giftship: Gift Options & More is losing share fastest (-2.68pp) — could indicate a churning user base or a stronger challenger gaining ground.
Greeting Cards Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 greeting cards Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Giftnote: Gift Message & Cards | 2.1% | 2.5%0.33 | 83.0%80.54 | 74.2%8.81 | 68.9%5.27 | 69.8%0.92 |
| Super: Gift Wrap, Gift Message | 0.4% | 0.3%0.09 | 6.4%6.11 | 7.8%1.37 | 21.7%13.85 | 21.9%0.29 |
| Giftship: Gift Options & More | 0.1% | 0.1%0.01 | 1.6%1.47 | 3.2%1.65 | 3.2%0.02 | 3.0%0.21 |
| Wrapped: Gift Wrap & Messages | 0.6% | 0.4%0.23 | 7.0%6.63 | 6.8%0.18 | 1.5%5.35 | 2.3%0.85 |
| Normalize Gift Wrap & Message | 0.0% | 0.0%– | 0.0%– | 0.6%0.55 | 0.7%0.07 | 1.3%0.67 |
Key Insights:
- Giftnote: Gift Message & Cards's share expanded from 2.1% → 69.8% over the charted period.
- Of the top 5 tracked greeting cards apps, 5 grew share and 0 lost share — leader is widening the gap.
Top Greeting Cards Shopify Apps by Country
Per-country market share rankings for greeting cards Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Giftnote: Gift Message & Cards | Giftnote: Gift Message & Cards | Giftnote: Gift Message & Cards | Giftnote: Gift Message & Cards | Super: Gift Wrap, Gift Message |
| 2 | Super: Gift Wrap, Gift Message | Super: Gift Wrap, Gift Message | Super: Gift Wrap, Gift Message | Super: Gift Wrap, Gift Message | Wrapped: Gift Wrap & Messages |
| 3 | Giftship: Gift Options & More | Giftship: Gift Options & More | Wrapped: Gift Wrap & Messages | Wrapped: Gift Wrap & Messages | Giftnote: Gift Message & Cards |
| 4 | Wrapped: Gift Wrap & Messages | Givy → Gifting & Gift Cards | Normalize Gift Wrap & Message | Normalize Gift Wrap & Message | Normalize Gift Wrap & Message |
| 5 | Normalize Gift Wrap & Message | Wrapit Gift Wrap & Message | Givy → Gifting & Gift Cards | Givy → Gifting & Gift Cards | Givy → Gifting & Gift Cards |
Key Insights:
- Giftnote: Gift Message & Cards leads greeting cards apps in 3 of 4 tracked markets (United States, India, China).
- Giftnote: Gift Message & Cards leads worldwide, but United Kingdom bucks the trend — Super: Gift Wrap, Gift Message leads there.
Top 5 Apps in Greeting Cards
- Giftnote: Gift Message & Cards — Leads greeting cards apps with 69.8% install share, rated 5.0★ — gaining share this month.
- Super: Gift Wrap, Gift Message — Holds 22.0% of greeting cards app install share, rated 4.7★ — gaining share this month.
- Wrapped: Gift Wrap & Messages — Holds 2.3% of greeting cards app install share, rated 4.8★ — losing share this month.
- Normalize Gift Wrap & Message — Holds 1.3% of greeting cards app install share, rated 4.8★ — gaining share this month.
- Givy → Gifting & Gift Cards — Holds 1.0% of greeting cards app install share, rated 5.0★ — losing share this month.
Greeting Cards Shopify Apps — Frequently Asked Questions
1. Which greeting cards app has the highest market share on Shopify?
Giftnote: Gift Message & Cards dominates the greeting cards category on Shopify with 69.8% of installs — 47.9pp ahead of Super: Gift Wrap, Gift Message. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for greeting cards Shopify apps?
For greeting cards (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which greeting cards apps are gaining market share on Shopify?
Giftnote: Gift Message & Cards is gaining greeting cards app market share fastest this month, up +3.62pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which greeting cards apps are losing market share on Shopify?
Giftship: Gift Options & More has lost the most market share this month among greeting cards apps (-2.68pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most greeting cards Shopify app installs?
United States drives the largest share of greeting cards app installs at 63.9%, followed by Australia at 17.0% and United Kingdom at 8.5%. Use the country picker on the third card to compare market leaders by country.
6. How many greeting cards apps does ShopDigest track on Shopify?
ShopDigest tracks 95 greeting cards apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
