Highlight Differences Shopify Apps – Market Share Breakdown
(Updated September 2026) See which highlight differences Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Highlight Differences Shopify Apps — Full Market Share Table
All tracked highlight differences Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Jotly Size Chart & Size Guide | 50.08% | 22.97 | Climbing |
| 2 |  Smart Size Chart & Fit Finder | 42.85% | 25.33 | Declining |
| 3 |  Tably Comparison & Spec Tables | 3.90% | 3.12 | Climbing |
| 4 |  Compareder ‑ Product Compare | 1.04% | 0.42 | Climbing |
| 5 |  Icona: AI Virtual Try On | 0.78% | 0.31 | Climbing |
| 6 |  BF Size Chart & Size Guide | 0.67% | 1.14 | Declining |
| 7 |  Supergrid Collections ‑ Depict | 0.42% | 0.11 | Climbing |
| 8 |  CSC: Size Chart & Size Guide | 0.10% | 0.15 | Declining |
| 9 |  Snap Compare: Compare Products | 0.06% | 0.01 | Declining |
| 10 |  Bear Specs & Compare | 0.04% | 0.35 | Declining |
Showing 1-10 out of 22
Key Insights:
- Jotly Size Chart & Size Guide holds 50.1% share of highlight differences app installs — 7.2pp ahead of Smart Size Chart & Fit Finder (42.8%).
- Top 3 apps (Jotly Size Chart & Size Guide, Smart Size Chart & Fit Finder, Tably Comparison & Spec Tables) account for 96.8% of all highlight differences install share — a concentrated market.
- Jotly Size Chart & Size Guide is gaining share fastest this month (+22.97pp) — the largest single gainer among the top highlight differences apps by share.
- Smart Size Chart & Fit Finder is losing share fastest (-25.33pp) — could indicate a churning user base or a stronger challenger gaining ground.
Highlight Differences Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 highlight differences Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
| Jotly Size Chart & Size Guide | — | 82.3% | 27.1%55.14 | 46.0%18.91 | 29.9%16.14 | 46.2%16.3 |
| Smart Size Chart & Fit Finder | — | — | 68.2% | 41.7%26.48 | 27.4%14.3 | 38.7%11.32 |
| Icona: AI Virtual Try On | — | 2.8% | 0.5%2.3 | 0.8%0.3 | 4.5%3.72 | 7.3%2.78 |
 Camweara Virtual Try On | — | — | — | — | — | 4.4% |
| Tably Comparison & Spec Tables | — | 2.3% | 0.8%1.53 | 9.2%8.43 | 36.6%27.41 | 1.6%35.03 |
Key Insights:
- Jotly Size Chart & Size Guide's share contracted from 82.3% → 46.2% over the charted period.
- Of the top 5 tracked highlight differences apps, 1 grew share and 3 lost share — challengers are eating into leader's share.
Top Highlight Differences Shopify Apps by Country
Per-country market share rankings for highlight differences Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | |  | |
| 4 | | | | | |
| 5 | | | |  |  |
Key Insights:
- Jotly Size Chart & Size Guide leads highlight differences apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Jotly Size Chart & Size Guide leads worldwide, but India bucks the trend — Smart Size Chart & Fit Finder leads there.
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Top 5 Apps in Highlight Differences
- Jotly Size Chart & Size Guide — Leads highlight differences apps with 46.2% install share, rated 5.0★ — gaining share this month.
- Smart Size Chart & Fit Finder — Holds 38.7% of highlight differences app install share, rated 5.0★ — gaining share this month.
- GenLook: AI Virtual Try On — Holds 0 of highlight differences app install share, rated 5.0★.
- Camweara Virtual Try On — Holds 4.4% of highlight differences app install share, rated 5.0★ — gaining share this month.
- Icona: AI Virtual Try On — Holds 7.3% of highlight differences app install share, rated 5.0★ — gaining share this month.
Highlight Differences Shopify Apps — Frequently Asked Questions
1. Which highlight differences app has the highest market share on Shopify?
Jotly Size Chart & Size Guide dominates the highlight differences category on Shopify with 50.1% of installs — 7.2pp ahead of Smart Size Chart & Fit Finder. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for highlight differences Shopify apps?
For highlight differences (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which highlight differences apps are gaining market share on Shopify?
Jotly Size Chart & Size Guide is gaining highlight differences app market share fastest this month, up +22.97pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which highlight differences apps are losing market share on Shopify?
Smart Size Chart & Fit Finder has lost the most market share this month among highlight differences apps (-25.33pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most highlight differences Shopify app installs?
United States drives the largest share of highlight differences app installs at 33.6%, followed by United Kingdom at 16.2% and Australia at 8.5%. Use the country picker on the third card to compare market leaders by country.
6. How many highlight differences apps does ShopDigest track on Shopify?
ShopDigest tracks 96 highlight differences apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
