Highlight Differences Shopify Apps — Full Market Share Table
All tracked highlight differences Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Jotly Size Chart & Size Guide | 49.01% | 8.37 | Climbing |
| 2 |  GenLook: AI Virtual Try On | 23.59% | 1.00 | Declining |
| 3 |  Smart Size Chart & Size Guide | 13.89% | 9.58 | Declining |
| 4 |  LV Product Badges & Size Chart | 5.00% | 4.80 | Climbing |
| 5 |  Camweara Virtual Try On | 4.29% | 0.99 | Declining |
| 6 |  Icona: AI Virtual Try On | 2.25% | 0.19 | Declining |
| 7 |  Compareder ‑ Product Compare | 0.92% | 0.61 | Declining |
| 8 |  CSC Size Chart & Size Guide | 0.31% | 0.12 | Climbing |
| 9 |  BF Size Chart & Size Guide | 0.25% | 0.67 | Declining |
| 10 |  Tably Comparison & Spec Tables | 0.23% | 0.30 | Declining |
Showing 1-10 out of 23
Key Insights:
- Jotly Size Chart & Size Guide holds 49.0% share of highlight differences app installs — 25.4pp ahead of GenLook: AI Virtual Try On (23.6%).
- Top 3 apps (Jotly Size Chart & Size Guide, GenLook: AI Virtual Try On, Smart Size Chart & Size Guide) account for 86.5% of all highlight differences install share — a concentrated market.
- Jotly Size Chart & Size Guide is gaining share fastest this month (+8.37pp) — the largest single gainer among the top highlight differences apps by share.
- Smart Size Chart & Size Guide is losing share fastest (-9.58pp) — could indicate a churning user base or a stronger challenger gaining ground.
Highlight Differences Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 highlight differences Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Jotly Size Chart & Size Guide | 12.6%10.67 | 36.1%23.45 | 40.7%4.68 | 37.2%3.57 | 24.2%12.96 | 49.0%24.80 |
| GenLook: AI Virtual Try On | 13.9%12.31 | 22.9%8.97 | 11.3%11.55 | 15.0%3.64 | 40.2%25.23 | 23.6%16.60 |
| Smart Size Chart & Size Guide | 32.6% | 34.7%2.15 | 37.3%2.63 | 33.7%3.61 | 21.4%12.30 | 13.9%7.54 |
| LV Product Badges & Size Chart | 38.6%6.97 | 3.4%35.23 | 0.7%2.70 | 0.1%0.54 | 0.7%0.53 | 5.0%4.33 |
| Camweara Virtual Try On | — | — | — | 4.8% | 5.4%0.53 | 4.3%1.07 |
Key Insights:
- Jotly Size Chart & Size Guide's share expanded from 23.3% → 49.0% over the charted period.
- Of the top 5 tracked highlight differences apps, 1 grew share and 4 lost share — leader is widening the gap.
Top Highlight Differences Shopify Apps by Country
Per-country market share rankings for highlight differences Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Jotly Size Chart & Size Guide | Jotly Size Chart & Size Guide | GenLook: AI Virtual Try On | Jotly Size Chart & Size Guide | Jotly Size Chart & Size Guide |
| 2 | GenLook: AI Virtual Try On | Smart Size Chart & Size Guide | Jotly Size Chart & Size Guide | GenLook: AI Virtual Try On | GenLook: AI Virtual Try On |
| 3 | Smart Size Chart & Size Guide | GenLook: AI Virtual Try On | LV Product Badges & Size Chart | LV Product Badges & Size Chart | Smart Size Chart & Size Guide |
| 4 | LV Product Badges & Size Chart | Camweara Virtual Try On | Smart Size Chart & Size Guide | Smart Size Chart & Size Guide | Camweara Virtual Try On |
| 5 | Camweara Virtual Try On | Icona: AI Virtual Try On | Camweara Virtual Try On | Camweara Virtual Try On | Compareder ‑ Product Compare |
Key Insights:
- Jotly Size Chart & Size Guide leads highlight differences apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Jotly Size Chart & Size Guide leads worldwide, but India bucks the trend — GenLook: AI Virtual Try On leads there.
Top 5 Apps in Highlight Differences
- Jotly Size Chart & Size Guide — Leads highlight differences apps with 49.0% install share, rated 5.0★ — gaining share this month.
- GenLook: AI Virtual Try On — Holds 23.6% of highlight differences app install share, rated 5.0★ — losing share this month.
- LV Product Badges & Size Chart — Holds 5.0% of highlight differences app install share, rated 4.6★ — gaining share this month.
- Smart Size Chart & Size Guide — Holds 13.9% of highlight differences app install share, rated 4.9★ — losing share this month.
- Camweara Virtual Try On — Holds 4.3% of highlight differences app install share, rated 5.0★ — losing share this month.
Highlight Differences Shopify Apps — Frequently Asked Questions
1. Which highlight differences app has the highest market share on Shopify?
Jotly Size Chart & Size Guide dominates the highlight differences category on Shopify with 49.0% of installs — 25.4pp ahead of GenLook: AI Virtual Try On. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for highlight differences Shopify apps?
For highlight differences (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which highlight differences apps are gaining market share on Shopify?
Jotly Size Chart & Size Guide is gaining highlight differences app market share fastest this month, up +8.37pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which highlight differences apps are losing market share on Shopify?
Smart Size Chart & Size Guide has lost the most market share this month among highlight differences apps (-9.58pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most highlight differences Shopify app installs?
United States drives the largest share of highlight differences app installs at 27.2%, followed by United Kingdom at 15.7% and India at 7.8%. Use the country picker on the third card to compare market leaders by country.
6. How many highlight differences apps does ShopDigest track on Shopify?
ShopDigest tracks 96 highlight differences apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
