Icon Position Shopify Apps — Full Market Share Table
All tracked icon position Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Essential Grid Gallery & video | 65.77% | 6.17 | Declining |
| 2 |  MP Instagram Feed ‑ Instafeed | 19.96% | 9.05 | Climbing |
| 3 |  SR: Sections & Video Slider | 11.34% | 1.61 | Declining |
| 4 |  Byte Lookbook & Shop The Look | 0.79% | 0.53 | Declining |
| 5 |  SI Instagram Feed Widget | 0.68% | 0.32 | Climbing |
| 6 |  BL Logo Showcase ‑ Logo Slider | 0.51% | 0.27 | Climbing |
| 7 |  Super Pinch & Zoom | 0.45% | 0.99 | Declining |
| 8 |  Logo Carousel | 0.20% | 0.23 | Declining |
| 9 |  Snap Product Badges & Labels | 0.14% | 0.04 | Declining |
| 10 |  EM Lookbook Gallery | 0.03% | 0.11 | Declining |
Showing 1-10 out of 24
Key Insights:
- Essential Grid Gallery & video holds 65.8% share of icon position app installs — 45.8pp ahead of MP Instagram Feed ‑ Instafeed (20.0%).
- Top 3 apps (Essential Grid Gallery & video, MP Instagram Feed ‑ Instafeed, SR: Sections & Video Slider) account for 97.1% of all icon position install share — a concentrated market.
- MP Instagram Feed ‑ Instafeed is gaining share fastest this month (+9.05pp) — the largest single gainer among the top icon position apps by share.
- Essential Grid Gallery & video is losing share fastest (-6.17pp) — could indicate a churning user base or a stronger challenger gaining ground.
Icon Position Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 icon position Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Essential Grid Gallery & video | 58.6% | 61.1%2.52 | 64.4%3.23 | 64.9%0.54 | 71.8%6.89 | 65.0%6.83 |
| MP Instagram Feed ‑ Instafeed | 7.9% | 5.1%2.83 | 14.2%9.10 | 13.5%0.62 | 10.9%2.65 | 20.4%9.53 |
| SR: Sections & Video Slider | 29.8% | 30.1%0.38 | 18.0%12.12 | 18.0%0.01 | 12.9%5.09 | 11.6%1.33 |
| Byte Lookbook & Shop The Look | 0.5% | 0.7%0.29 | 0.4%0.31 | 0.9%0.47 | 1.3%0.42 | 0.8%0.51 |
| SI Instagram Feed Widget | 0.3% | 0.3%0.02 | 0.5%0.16 | 0.3%0.14 | 0.4%0.02 | 0.7%0.34 |
Key Insights:
- Essential Grid Gallery & video's share expanded from 58.6% → 65.0% over the charted period.
- Of the top 5 tracked icon position apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Icon Position Shopify Apps by Country
Per-country market share rankings for icon position Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Essential Grid Gallery & video | Essential Grid Gallery & video | MP Instagram Feed ‑ Instafeed | Essential Grid Gallery & video | Essential Grid Gallery & video |
| 2 | MP Instagram Feed ‑ Instafeed | MP Instagram Feed ‑ Instafeed | Essential Grid Gallery & video | MP Instagram Feed ‑ Instafeed | SR: Sections & Video Slider |
| 3 | SR: Sections & Video Slider | SR: Sections & Video Slider | Logo Carousel | Byte Lookbook & Shop The Look | MP Instagram Feed ‑ Instafeed |
| 4 | Byte Lookbook & Shop The Look | BL Logo Showcase ‑ Logo Slider | Byte Lookbook & Shop The Look | SR: Sections & Video Slider | Byte Lookbook & Shop The Look |
| 5 | SI Instagram Feed Widget | Logo Carousel | SR: Sections & Video Slider | SI Instagram Feed Widget | SI Instagram Feed Widget |
Key Insights:
- Essential Grid Gallery & video leads icon position apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Essential Grid Gallery & video leads worldwide, but India bucks the trend — MP Instagram Feed ‑ Instafeed leads there.
Top 5 Apps in Icon Position
- Essential Grid Gallery & video — Leads icon position apps with 65.0% install share, rated 4.9★ — losing share this month.
- MP Instagram Feed ‑ Instafeed — Holds 20.4% of icon position app install share, rated 4.9★ — gaining share this month.
- Byte Lookbook & Shop The Look — Holds 0.8% of icon position app install share, rated 5.0★ — losing share this month.
- SR: Sections & Video Slider — Holds 11.6% of icon position app install share, rated 4.8★ — losing share this month.
- SI Instagram Feed Widget — Holds 0.7% of icon position app install share, rated 4.8★ — gaining share this month.
Icon Position Shopify Apps — Frequently Asked Questions
1. Which icon position app has the highest market share on Shopify?
Essential Grid Gallery & video dominates the icon position category on Shopify with 65.8% of installs — 45.8pp ahead of MP Instagram Feed ‑ Instafeed. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for icon position Shopify apps?
For icon position (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which icon position apps are gaining market share on Shopify?
MP Instagram Feed ‑ Instafeed is gaining icon position app market share fastest this month, up +9.05pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which icon position apps are losing market share on Shopify?
Essential Grid Gallery & video has lost the most market share this month among icon position apps (-6.17pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most icon position Shopify app installs?
United States drives the largest share of icon position app installs at 36.9%, followed by Australia at 8.7% and United Kingdom at 8.4%. Use the country picker on the third card to compare market leaders by country.
6. How many icon position apps does ShopDigest track on Shopify?
ShopDigest tracks 96 icon position apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
