Influencer Marketing Shopify Apps – Market Share Breakdown
(Updated October 2026) See which influencer marketing Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Influencer Marketing Shopify Apps — Full Market Share Table
All tracked influencer marketing Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  UpPromote Affiliate Marketing | 72.74% | 8.12 | Climbing |
| 2 |  Simple Affiliate | 13.27% | 6.45 | Climbing |
| 3 |  Shortly — Affiliate Marketing | 5.03% | 3.82 | Declining |
| 4 |  Affiliate Marketing ReferrLy | 3.74% | 12.34 | Declining |
| 5 |  Shopify Collabs | 2.89% | 0.47 | Climbing |
| 6 |  Modash Influencer Marketing | 1.72% | 0.75 | Climbing |
| 7 |  Unboxx Influencer Marketing | 0.26% | 0.23 | Climbing |
| 8 |  GOAFFPRO ‑ Affiliate Marketing | 0.18% | 0.06 | Climbing |
| 9 |  Snowball: Affiliate Marketing | 0.07% | 0.04 | Climbing |
| 10 |  Influencer Hero Marketing App | 0.06% | 0.04 | Climbing |
Showing 1-10 out of 24
Key Insights:
- UpPromote Affiliate Marketing holds 72.7% share of influencer marketing app installs — 59.5pp ahead of Simple Affiliate (13.3%).
- Top 3 apps (UpPromote Affiliate Marketing, Simple Affiliate, Shortly — Affiliate Marketing) account for 91.0% of all influencer marketing install share — a fragmented market.
- UpPromote Affiliate Marketing is gaining share fastest this month (+8.12pp) — the largest single gainer among the top influencer marketing apps by share.
- Affiliate Marketing ReferrLy is losing share fastest (-12.34pp) — could indicate a churning user base or a stronger challenger gaining ground.
Influencer Marketing Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 influencer marketing Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| UpPromote Affiliate Marketing | 83.3%0.45 | 68.5%14.82 | 78.7%10.17 | 65.4%13.26 | 71.5%6.12 | 72.1%0.51 |
| Simple Affiliate | 4.6%2.27 | 5.8%1.26 | 2.5%3.31 | 6.8%4.27 | 12.6%5.85 | 13.8%1.13 |
| Shortly — Affiliate Marketing | 0.3%30.32 | 7.8%7.49 | 5.8%2.02 | 8.5%2.69 | 4.9%3.56 | 5.0%0.1 |
| Affiliate Marketing ReferrLy | 9.4%47.27 | 15.2%5.79 | 11.0%4.15 | 16.4%5.36 | 6.1%10.25 | 3.9%2.27 |
| Shopify Collabs | 1.5%0.61 | 0.9%0.56 | 1.0%0.11 | 1.7%0.63 | 2.5%0.86 | 3.0%0.52 |
Key Insights:
- UpPromote Affiliate Marketing's share contracted from 82.9% → 72.1% over the charted period.
- Of the top 5 tracked influencer marketing apps, 3 grew share and 2 lost share — challengers are eating into leader's share.
Top Influencer Marketing Shopify Apps by Country
Per-country market share rankings for influencer marketing Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | |  | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- UpPromote Affiliate Marketing leads influencer marketing apps in all 4 tracked markets — United States, India, China, United Kingdom.
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Top 5 Apps in Influencer Marketing
- Modash Influencer Marketing — Leads influencer marketing apps with 1.8% install share, rated 5.0★ — gaining share this month.
- Simple Affiliate — Holds 13.8% of influencer marketing app install share, rated 4.9★ — gaining share this month.
- Shortly — Affiliate Marketing — Holds 5.0% of influencer marketing app install share, rated 4.8★ — losing share this month.
- UpPromote Affiliate Marketing — Holds 72.1% of influencer marketing app install share, rated 4.9★ — losing share this month.
- Unboxx Influencer Marketing — Holds 0.3% of influencer marketing app install share, rated 5.0★ — gaining share this month.
Influencer Marketing Shopify Apps — Frequently Asked Questions
1. Which influencer marketing app has the highest market share on Shopify?
UpPromote Affiliate Marketing ranks #1 by share among influencer marketing apps at 72.7%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for influencer marketing Shopify apps?
For influencer marketing (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which influencer marketing apps are gaining market share on Shopify?
UpPromote Affiliate Marketing is gaining influencer marketing app market share fastest this month, up +8.12pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which influencer marketing apps are losing market share on Shopify?
Affiliate Marketing ReferrLy has lost the most market share this month among influencer marketing apps (-12.34pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most influencer marketing Shopify app installs?
United States drives the largest share of influencer marketing app installs at 47.8%, followed by United Kingdom at 8.1% and Germany at 6.5%. Use the country picker on the third card to compare market leaders by country.
6. How many influencer marketing apps does ShopDigest track on Shopify?
ShopDigest tracks 96 influencer marketing apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share influencer marketing app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under influencer marketing (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For influencer marketing, UpPromote Affiliate Marketing leads on share; see the rankings tab for who currently holds #1 position.
