Login Shopify Apps — Full Market Share Table
All tracked login Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  OTP+ B2B SMS & Social Login | 63.42% | 15.11 | Climbing |
| 2 |  BSS B2B Lock, Login & Password | 16.99% | 13.61 | Declining |
| 3 |  Lucent ‑ OTP Login & Notify | 5.15% | 3.54 | Climbing |
| 4 |  KwikPass: OTP‑login & Popups | 4.98% | 0.08 | Declining |
| 5 |  SP Hide Price & Access Control | 4.33% | 5.50 | Declining |
| 6 |  Sami B2B Lock,Password Protect | 2.20% | 0.10 | Climbing |
| 7 |  Ex OTP Login with Phone Number | 1.36% | 0.76 | Climbing |
| 8 |  Oxi Login, CartSync & Wishlist | 0.57% | 0.26 | Climbing |
| 9 |  Customer Accounts Deluxe | 0.24% | 0.51 | Declining |
| 10 |  Custlo ‑ Customer accounts app | 0.20% | 0.07 | Declining |
Showing 1-10 out of 25
Key Insights:
- OTP+ B2B SMS & Social Login holds 63.4% share of login app installs — 46.4pp ahead of BSS B2B Lock, Login & Password (17.0%).
- Top 3 apps (OTP+ B2B SMS & Social Login, BSS B2B Lock, Login & Password, Lucent ‑ OTP Login & Notify) account for 85.6% of all login install share — a concentrated market.
- OTP+ B2B SMS & Social Login is gaining share fastest this month (+15.11pp) — the largest single gainer among the top login apps by share.
- BSS B2B Lock, Login & Password is losing share fastest (-13.61pp) — could indicate a churning user base or a stronger challenger gaining ground.
Login Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 login Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| OTP+ B2B SMS & Social Login | 2.7%1.48 | 12.8%10.13 | 14.7%1.92 | 40.2%25.42 | 52.0%11.89 | 63.4%11.37 |
| BSS B2B Lock, Login & Password | 66.7%12.78 | 51.6%15.09 | 45.1%6.44 | 38.9%6.21 | 30.6%8.29 | 17.0%13.65 |
| Lucent ‑ OTP Login & Notify | 2.3%0.33 | 1.7%0.60 | 1.5%0.24 | 1.5%0.07 | 1.9%0.35 | 5.2%3.26 |
| KwikPass: OTP‑login & Popups | 19.2%13.92 | 12.9%6.32 | 8.1%4.81 | 6.0%2.16 | 5.2%0.75 | 5.0%0.22 |
| SP Hide Price & Access Control | 2.9%2.71 | 13.1%10.25 | 14.9%1.78 | 6.4%8.55 | 4.9%1.49 | 4.3%0.55 |
Key Insights:
- OTP+ B2B SMS & Social Login's share expanded from 0.4% → 63.4% over the charted period.
- Of the top 5 tracked login apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Login Shopify Apps by Country
Per-country market share rankings for login Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | OTP+ B2B SMS & Social Login | OTP+ B2B SMS & Social Login | OTP+ B2B SMS & Social Login | SP Hide Price & Access Control | OTP+ B2B SMS & Social Login |
| 2 | BSS B2B Lock, Login & Password | BSS B2B Lock, Login & Password | KwikPass: OTP‑login & Popups |  Clay • B2B Wholesale Lock | BSS B2B Lock, Login & Password |
| 3 | Lucent ‑ OTP Login & Notify | SP Hide Price & Access Control | Lucent ‑ OTP Login & Notify | OTP+ B2B SMS & Social Login | SP Hide Price & Access Control |
| 4 | KwikPass: OTP‑login & Popups | Sami B2B Lock,Password Protect | Ex OTP Login with Phone Number | KwikPass: OTP‑login & Popups | Sami B2B Lock,Password Protect |
| 5 | SP Hide Price & Access Control | Lucent ‑ OTP Login & Notify | SP Hide Price & Access Control | Lucent ‑ OTP Login & Notify | Oxi Login, CartSync & Wishlist |
Key Insights:
- OTP+ B2B SMS & Social Login leads login apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- OTP+ B2B SMS & Social Login leads worldwide, but China bucks the trend — SP Hide Price & Access Control leads there.
Top 5 Apps in Login
- OTP+ B2B SMS & Social Login — Leads login apps with 63.4% install share, rated 5.0★ — gaining share this month.
- KwikPass: OTP‑login & Popups — Holds 5.0% of login app install share, rated 4.6★ — losing share this month.
- Lucent ‑ OTP Login & Notify — Holds 5.2% of login app install share, rated 4.8★ — gaining share this month.
- BSS B2B Lock, Login & Password — Holds 17.0% of login app install share, rated 4.9★ — losing share this month.
- Ex OTP Login with Phone Number — Holds 1.4% of login app install share, rated 5.0★ — gaining share this month.
Login Shopify Apps — Frequently Asked Questions
1. Which login app has the highest market share on Shopify?
OTP+ B2B SMS & Social Login dominates the login category on Shopify with 63.4% of installs — 46.4pp ahead of BSS B2B Lock, Login & Password. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for login Shopify apps?
For login (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which login apps are gaining market share on Shopify?
OTP+ B2B SMS & Social Login is gaining login app market share fastest this month, up +15.11pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which login apps are losing market share on Shopify?
BSS B2B Lock, Login & Password has lost the most market share this month among login apps (-13.61pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most login Shopify app installs?
United States drives the largest share of login app installs at 40.1%, followed by India at 17.0% and United Kingdom at 7.3%. Use the country picker on the third card to compare market leaders by country.
6. How many login apps does ShopDigest track on Shopify?
ShopDigest tracks 96 login apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
