Multi-Select Shopify Apps – Market Share Breakdown
(Updated October 2026) See which multi-select Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Multi-Select Shopify Apps — Full Market Share Table
All tracked multi-select Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Easify Custom Product Options | 51.83% | 2.97 | Climbing |
| 2 |  Globo Product Options, Variant | 26.63% | 10.32 | Declining |
| 3 |  OPTIS Product Options, Variant | 14.75% | 5.90 | Climbing |
| 4 |  Zepto Product Personalizer | 2.99% | 2.48 | Climbing |
| 5 |  SA Variants: Combined Listings | 2.01% | 0.24 | Climbing |
| 6 |  Infinite Options: Product opt | 1.31% | 0.15 | Climbing |
| 7 |  FD Combined Listings & Variant | 0.11% | 0.07 | Climbing |
| 8 |  EasyFlow Product Options | 0.09% | 0.06 | Climbing |
| 9 |  Mini:Custom Fields Personalize | 0.05% | 0.02 | Declining |
| 10 |  King Product Options, Variants | 0.04% | 0.03 | Climbing |
Showing 1-10 out of 22
Key Insights:
- Easify Custom Product Options holds 51.8% share of multi-select app installs — 25.2pp ahead of Globo Product Options, Variant (26.6%).
- Top 3 apps (Easify Custom Product Options, Globo Product Options, Variant, OPTIS Product Options, Variant) account for 93.2% of all multi-select install share — a concentrated market.
- OPTIS Product Options, Variant is gaining share fastest this month (+5.90pp) — the largest single gainer among the top multi-select apps by share.
- Globo Product Options, Variant is losing share fastest (-10.32pp) — could indicate a churning user base or a stronger challenger gaining ground.
Multi-Select Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 multi-select Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Easify Custom Product Options | 16.3% | 47.4%31.17 | 50.3%2.86 | 49.5%0.75 | 52.5%2.95 | 47.0%5.46 |
| Globo Product Options, Variant | 62.6% | 36.7%25.94 | 36.5%0.19 | 37.0%0.44 | 26.8%10.14 | 38.0%11.24 |
| OPTIS Product Options, Variant | 15.3% | 9.7%5.62 | 9.3%0.38 | 9.0%0.32 | 15.3%6.33 | 8.6%6.65 |
| Zepto Product Personalizer | 0.1% | 0.1%0.01 | 0.1%0.02 | 0.1% | 0.6%0.47 | 2.8%2.22 |
| SA Variants: Combined Listings | 0.2% | 0.4%0.2 | 1.3%0.82 | 1.8%0.53 | 2.0%0.21 | 1.9%0.12 |
Key Insights:
- Easify Custom Product Options's share expanded from 16.3% → 47.0% over the charted period.
- Of the top 5 tracked multi-select apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Multi-Select Shopify Apps by Country
Per-country market share rankings for multi-select Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Easify Custom Product Options leads multi-select apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Easify Custom Product Options leads worldwide, but India bucks the trend — Globo Product Options, Variant leads there.
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Top 5 Apps in Multi-Select
- Easify Custom Product Options — Leads multi-select apps with 47.0% install share, rated 4.9★ — losing share this month.
- Globo Product Options, Variant — Holds 38.0% of multi-select app install share, rated 4.9★ — gaining share this month.
- OPTIS Product Options, Variant — Holds 8.6% of multi-select app install share, rated 4.9★ — losing share this month.
- SA Variants: Combined Listings — Holds 1.9% of multi-select app install share, rated 5.0★ — gaining share this month.
- Zepto Product Personalizer — Holds 2.8% of multi-select app install share, rated 4.9★ — gaining share this month.
Multi-Select Shopify Apps — Frequently Asked Questions
1. Which multi-select app has the highest market share on Shopify?
Easify Custom Product Options dominates the multi-select category on Shopify with 51.8% of installs — 25.2pp ahead of Globo Product Options, Variant. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for multi-select Shopify apps?
For multi-select (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which multi-select apps are gaining market share on Shopify?
OPTIS Product Options, Variant is gaining multi-select app market share fastest this month, up +5.90pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which multi-select apps are losing market share on Shopify?
Globo Product Options, Variant has lost the most market share this month among multi-select apps (-10.32pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most multi-select Shopify app installs?
United States drives the largest share of multi-select app installs at 34.4%, followed by United Kingdom at 10.1% and Australia at 6.8%. Use the country picker on the third card to compare market leaders by country.
6. How many multi-select apps does ShopDigest track on Shopify?
ShopDigest tracks 96 multi-select apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
