Payment Messages Shopify Apps — Full Market Share Table
All tracked payment messages Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  DP: Deposit & Partial Payment | 54.87% | 47.59 | Climbing |
| 2 |  Affirm pay‑over‑time messaging | 11.74% | 4.54 | Climbing |
| 3 |  Downpay: Partial Pay & Deposit | 10.27% | 13.47 | Declining |
| 4 |  K1 PreOrder Now & Deposit | 10.12% | 10.12 | Climbing |
| 5 |  PayRules: Hide Payment Methods | 5.28% | 0.25 | Climbing |
| 6 |  SPD Split Payment & Deposit | 4.99% | 42.86 | Declining |
| 7 |  Deposit & Partial Payment Depo | 1.14% | 4.79 | Declining |
| 8 |  Afterpay On‑Site Messaging | 0.88% | 0.16 | Climbing |
| 9 |  Cleero: Auto Payment Matching | 0.37% | 0.50 | Declining |
| 10 |  seQura On‑Site Messaging | 0.23% | 0.18 | Climbing |
Showing 1-10 out of 24
Key Insights:
- DP: Deposit & Partial Payment holds 54.9% share of payment messages app installs — 43.1pp ahead of Affirm pay‑over‑time messaging (11.7%).
- Top 3 apps (DP: Deposit & Partial Payment, Affirm pay‑over‑time messaging, Downpay: Partial Pay & Deposit) account for 76.9% of all payment messages install share — a fragmented market.
- DP: Deposit & Partial Payment is gaining share fastest this month (+47.59pp) — the largest single gainer among the top payment messages apps by share.
- SPD Split Payment & Deposit is losing share fastest (-42.86pp) — could indicate a churning user base or a stronger challenger gaining ground.
Payment Messages Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 payment messages Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| DP: Deposit & Partial Payment | — | — | 0.9% | 15.0%14.08 | 54.5%39.52 | 54.9%0.35 |
| Affirm pay‑over‑time messaging | 2.3% | 1.2%1.14 | 3.4%2.26 | 3.7%0.28 | 9.0%5.31 | 11.7%2.73 |
| Downpay: Partial Pay & Deposit | 1.2%5.17 | 6.7%5.44 | 8.4%1.73 | 24.4%16.06 | 11.6%12.88 | 10.3%1.29 |
| K1 PreOrder Now & Deposit | — | — | — | — | — | 10.1% |
| PayRules: Hide Payment Methods | 5.5%4.03 | 6.3%0.80 | 2.3%4.02 | 5.2%2.87 | 5.4%0.23 | 5.3%0.13 |
Key Insights:
- DP: Deposit & Partial Payment's share expanded from 0.9% → 54.9% over the charted period.
- Of the top 5 tracked payment messages apps, 3 grew share and 1 lost share — leader is widening the gap.
Top Payment Messages Shopify Apps by Country
Per-country market share rankings for payment messages Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | DP: Deposit & Partial Payment | Affirm pay‑over‑time messaging | DP: Deposit & Partial Payment | Affirm pay‑over‑time messaging | DP: Deposit & Partial Payment |
| 2 | Affirm pay‑over‑time messaging | DP: Deposit & Partial Payment | Deposit & Partial Payment Depo | DP: Deposit & Partial Payment | Downpay: Partial Pay & Deposit |
| 3 | Downpay: Partial Pay & Deposit | Downpay: Partial Pay & Deposit |  CCL Hide Payment Methods | Downpay: Partial Pay & Deposit | K1 PreOrder Now & Deposit |
| 4 | K1 PreOrder Now & Deposit | K1 PreOrder Now & Deposit | Affirm pay‑over‑time messaging | PayRules: Hide Payment Methods | SPD Split Payment & Deposit |
| 5 | PayRules: Hide Payment Methods | SPD Split Payment & Deposit | Downpay: Partial Pay & Deposit | K1 PreOrder Now & Deposit | Deposit & Partial Payment Depo |
Key Insights:
- Affirm pay‑over‑time messaging leads payment messages apps in 2 of 4 tracked markets (United States, China).
- DP: Deposit & Partial Payment leads worldwide, but 2 of 4 tracked markets crown a different leader — Affirm pay‑over‑time messaging in United States, Affirm pay‑over‑time messaging in China.
Top 5 Apps in Payment Messages
- Affirm pay‑over‑time messaging — Leads payment messages apps with 11.7% install share, rated 1.5★ — gaining share this month.
- DP: Deposit & Partial Payment — Holds 54.9% of payment messages app install share, rated 5.0★ — gaining share this month.
- Downpay: Partial Pay & Deposit — Holds 10.3% of payment messages app install share, rated 5.0★ — losing share this month.
- PayRules: Hide Payment Methods — Holds 5.3% of payment messages app install share, rated 4.9★ — gaining share this month.
- K1 PreOrder Now & Deposit — Holds 10.1% of payment messages app install share, rated 5.0★ — gaining share this month.
Payment Messages Shopify Apps — Frequently Asked Questions
1. Which payment messages app has the highest market share on Shopify?
DP: Deposit & Partial Payment ranks #1 by share among payment messages apps at 54.9%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for payment messages Shopify apps?
For payment messages (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which payment messages apps are gaining market share on Shopify?
DP: Deposit & Partial Payment is gaining payment messages app market share fastest this month, up +47.59pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which payment messages apps are losing market share on Shopify?
SPD Split Payment & Deposit has lost the most market share this month among payment messages apps (-42.86pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most payment messages Shopify app installs?
United States drives the largest share of payment messages app installs at 36.6%, followed by Saudi Arabia at 19.4% and United Kingdom at 9.9%. Use the country picker on the third card to compare market leaders by country.
6. How many payment messages apps does ShopDigest track on Shopify?
ShopDigest tracks 96 payment messages apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share payment messages app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under payment messages (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For payment messages, DP: Deposit & Partial Payment leads on share; see the rankings tab for who currently holds #1 position.
