Product Add Ons Shopify Apps – Market Share Breakdown
(Updated October 2026) See which product add ons Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Product Add Ons Shopify Apps — Full Market Share Table
All tracked product add ons Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Essential Upsell & Cross Sell | 32.61% | 12.77 | Climbing |
| 2 |  Easify Custom Product Options | 26.90% | 23.76 | Declining |
| 3 |  Kaching Bundles App & Upsells | 22.31% | 10.85 | Climbing |
| 4 |  Upsell & Cross Sell — Selleasy | 10.52% | 0.20 | Climbing |
| 5 |  OPTIS Product Options, Variant | 5.29% | 0.74 | Climbing |
| 6 |  SMART Checkout Rules & Upsells | 0.48% | 0.20 | Climbing |
| 7 |  Essent Cart Drawer Cart Upsell | 0.38% | 0.21 | Climbing |
| 8 |  Simple Bundles & Kits | 0.36% | 0.17 | Climbing |
| 9 |  Aftersell Post Purchase Upsell | 0.23% | 0.17 | Climbing |
| 10 |  XB: AI Cart Upsell Cart Drawer | 0.16% | 0.40 | Declining |
Showing 1-10 out of 23
Key Insights:
- Essential Upsell & Cross Sell holds 32.6% share of product add ons app installs — 5.7pp ahead of Easify Custom Product Options (26.9%).
- Top 3 apps (Essential Upsell & Cross Sell, Easify Custom Product Options, Kaching Bundles App & Upsells) account for 81.8% of all product add ons install share — a concentrated market.
- Essential Upsell & Cross Sell is gaining share fastest this month (+12.77pp) — the largest single gainer among the top product add ons apps by share.
- Easify Custom Product Options is losing share fastest (-23.76pp) — could indicate a churning user base or a stronger challenger gaining ground.
Product Add Ons Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 product add ons Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Easify Custom Product Options | 19.7%19.12 | 50.8%31.05 | 27.0%23.72 | 50.1%23.04 | 42.6%7.51 | 42.6%0.09 |
| Kaching Bundles App & Upsells | 12.3%32.53 | 11.5%0.77 | 22.3%10.81 | 12.0%10.27 | 22.8%10.8 | 23.1%0.23 |
| Upsell & Cross Sell — Selleasy | 16.5%16.35 | 10.4%6.16 | 10.6%0.17 | 11.2%0.61 | 16.7%5.54 | 16.9%0.22 |
| OPTIS Product Options, Variant | 6.8%6.24 | 4.5%2.31 | 5.3%0.81 | 5.3%0.02 | 4.6%0.7 | 8.1%3.47 |
| Essential Upsell & Cross Sell | 41.9%2.79 | 19.7%22.17 | 32.4%12.73 | 17.4%15.01 | 9.9%7.54 | 5.8%4.06 |
Key Insights:
- Easify Custom Product Options's share expanded from 36.6% → 42.6% over the charted period.
- Of the top 5 tracked product add ons apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Product Add Ons Shopify Apps by Country
Per-country market share rankings for product add ons Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | |||
| 4 | | | | | |
| 5 | | | |
Key Insights:
- Easify Custom Product Options leads product add ons apps in 2 of 4 tracked markets (United States, China).
- Essential Upsell & Cross Sell leads worldwide, but 2 of 4 tracked markets crown a different leader — Easify Custom Product Options in United States, Easify Custom Product Options in China.
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Top 5 Apps in Product Add Ons
- Easify Custom Product Options — Leads product add ons apps with 42.7% install share, rated 4.9★ — losing share this month.
- Upsell & Cross Sell — Selleasy — Holds 16.9% of product add ons app install share, rated 4.9★ — gaining share this month.
- OPTIS Product Options, Variant — Holds 8.1% of product add ons app install share, rated 4.9★ — gaining share this month.
- Essential Upsell & Cross Sell — Holds 5.8% of product add ons app install share, rated 5.0★ — losing share this month.
- Kaching Bundles App & Upsells — Holds 23.1% of product add ons app install share, rated 5.0★ — gaining share this month.
Product Add Ons Shopify Apps — Frequently Asked Questions
1. Which product add ons app has the highest market share on Shopify?
Essential Upsell & Cross Sell dominates the product add ons category on Shopify with 32.6% of installs — 5.7pp ahead of Easify Custom Product Options. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for product add ons Shopify apps?
For product add ons (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which product add ons apps are gaining market share on Shopify?
Essential Upsell & Cross Sell is gaining product add ons app market share fastest this month, up +12.77pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which product add ons apps are losing market share on Shopify?
Easify Custom Product Options has lost the most market share this month among product add ons apps (-23.76pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most product add ons Shopify app installs?
United States drives the largest share of product add ons app installs at 33.0%, followed by United Kingdom at 9.9% and Australia at 7.1%. Use the country picker on the third card to compare market leaders by country.
6. How many product add ons apps does ShopDigest track on Shopify?
ShopDigest tracks 96 product add ons apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
