Product Subscription Shopify Apps — Full Market Share Table
All tracked product subscription Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Kaching Subscriptions App | 95.27% | 10.68 | Climbing |
| 2 |  Seal Subscriptions App | 2.20% | 9.07 | Declining |
| 3 |  Fast Subscriptions App | 1.30% | 0.28 | Climbing |
| 4 |  Digital Product Subscriptions | 0.59% | 0.14 | Climbing |
| 5 |  VOL Subscriptions & Discounts | 0.23% | 0.22 | Climbing |
| 6 |  Givy → Gifting & Gift Cards | 0.12% | 0.07 | Climbing |
| 7 |  Easy Subscriptions App | 0.12% | 0.45 | Declining |
| 8 |  Recurpay Subscriptions App | 0.10% | 0.09 | Declining |
| 9 |  SMART Subscriptions App | 0.02% | 0.02 | Climbing |
| 10 |  Govalo: Gift Cards & Beyond | 0.02% | 0.01 | Declining |
Showing 1-10 out of 24
Key Insights:
- Kaching Subscriptions App holds 95.3% share of product subscription app installs — 93.1pp ahead of Seal Subscriptions App (2.2%).
- Top 3 apps (Kaching Subscriptions App, Seal Subscriptions App, Fast Subscriptions App) account for 98.8% of all product subscription install share — a concentrated market.
- Kaching Subscriptions App is gaining share fastest this month (+10.68pp) — the largest single gainer among the top product subscription apps by share.
- Seal Subscriptions App is losing share fastest (-9.07pp) — could indicate a churning user base or a stronger challenger gaining ground.
Product Subscription Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 product subscription Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Kaching Subscriptions App | 65.3%1.28 | 77.2%11.89 | 79.2%2.05 | 83.8%4.64 | 90.2%6.32 | 95.3%5.10 |
| Seal Subscriptions App | 31.3%1.36 | 19.8%11.56 | 17.8%1.96 | 12.6%5.21 | 5.6%6.99 | 2.2%3.41 |
| Fast Subscriptions App | — | — | — | 0.5% | 1.1%0.63 | 1.3%0.17 |
| Digital Product Subscriptions | 0.4%0.06 | 0.4%0.02 | 0.3%0.11 | 0.4%0.10 | 0.5%0.09 | 0.6%0.11 |
| VOL Subscriptions & Discounts | — | — | — | — | 0.3% | 0.2%0.06 |
Key Insights:
- Kaching Subscriptions App's share expanded from 9.9% → 95.3% over the charted period.
- Of the top 5 tracked product subscription apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Product Subscription Shopify Apps by Country
Per-country market share rankings for product subscription Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Kaching Subscriptions App | Kaching Subscriptions App | Kaching Subscriptions App | Seal Subscriptions App | Kaching Subscriptions App |
| 2 | Seal Subscriptions App | Fast Subscriptions App | Fast Subscriptions App | Kaching Subscriptions App | Seal Subscriptions App |
| 3 | Fast Subscriptions App | Seal Subscriptions App | Easy Subscriptions App | Digital Product Subscriptions | VOL Subscriptions & Discounts |
| 4 | Digital Product Subscriptions | Digital Product Subscriptions | Seal Subscriptions App | Fast Subscriptions App | Recurpay Subscriptions App |
| 5 | VOL Subscriptions & Discounts | VOL Subscriptions & Discounts | Recurpay Subscriptions App | Givy → Gifting & Gift Cards | Easy Subscriptions App |
Key Insights:
- Kaching Subscriptions App leads product subscription apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Kaching Subscriptions App leads worldwide, but China bucks the trend — Seal Subscriptions App leads there.
Top 5 Apps in Product Subscription
- Kaching Subscriptions App — Leads product subscription apps with 95.3% install share, rated 5.0★ — gaining share this month.
- Digital Product Subscriptions — Holds 0.6% of product subscription app install share, rated 4.6★ — gaining share this month.
- Fast Subscriptions App — Holds 1.3% of product subscription app install share, rated 5.0★ — gaining share this month.
- Givy → Gifting & Gift Cards — Holds 0.1% of product subscription app install share, rated 5.0★ — gaining share this month.
- VOL Subscriptions & Discounts — Holds 0.2% of product subscription app install share, rated 5.0★ — gaining share this month.
Product Subscription Shopify Apps — Frequently Asked Questions
1. Which product subscription app has the highest market share on Shopify?
Kaching Subscriptions App dominates the product subscription category on Shopify with 95.3% of installs — 93.1pp ahead of Seal Subscriptions App. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for product subscription Shopify apps?
For product subscription (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which product subscription apps are gaining market share on Shopify?
Kaching Subscriptions App is gaining product subscription app market share fastest this month, up +10.68pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which product subscription apps are losing market share on Shopify?
Seal Subscriptions App has lost the most market share this month among product subscription apps (-9.07pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most product subscription Shopify app installs?
United States drives the largest share of product subscription app installs at 45.6%, followed by United Kingdom at 8.7% and Canada at 7.0%. Use the country picker on the third card to compare market leaders by country.
6. How many product subscription apps does ShopDigest track on Shopify?
ShopDigest tracks 96 product subscription apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
