Promo Code Shopify Apps — Country-Level Market Share
All countries ranked by current install share of promo code Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 32.00% | 18.21 |
| 2 |  Germany | 10.49% | 0.23 |
| 3 |  United Kingdom | 10.35% | 8.48 |
| 4 |  France | 9.80% | 9.75 |
| 5 |  Mexico | 4.79% | 4.77 |
| 6 |  Nigeria | 4.36% | 5.65 |
| 7 |  India | 4.17% | 3.54 |
| 8 |  Portugal | 3.05% | 1.05 |
| 9 |  Australia | 2.72% | 2.72 |
| 10 |  Denmark | 2.55% | 2.00 |
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Key Insights:
- United States drives 32.0% of promo code Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, Germany, United Kingdom) cover 52.8% of all tracked promo code installs — highly concentrated demand.
- France is the fastest-growing market this month (+9.8pp) — emerging demand worth watching.
- United States's share of promo code app reviews has slipped the most this month (-18.2pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Promo Code Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving promo code Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| United States | 63.7%4.84 | 67.2%3.49 | 55.6%11.61 | 50.5%5.05 | 52.5%1.97 | 32.6%19.94 |
| United Kingdom | 2.5%0.47 | 2.9%0.31 | 1.9%1.00 | 1.4%0.42 | 1.9%0.44 | 10.8%8.92 |
| France | 2.2%0.07 | 1.6%0.60 | 2.2%0.58 | 2.2%0.05 | 0.0%2.17 | 10.2%10.23 |
| Germany | 4.7%2.19 | 5.0%0.26 | 6.7%1.76 | 8.8%2.09 | 8.5%0.26 | 9.6%1.01 |
| Mexico | 0.0%– | 0.0%– | 0.0%– | 0.0%– | 0.0%– | 5.0%5.00 |
Key Insights:
- United States's share of promo code app installs contracted from 40.2% → 32.6% over the charted period.
- Top 5 markets plotted: United States, Germany, United Kingdom, France, Mexico.
- Promo Code app demand is highly concentrated — one market drives the bulk of installs, which usually means the leading apps prioritize that region's needs first.
Geographic Distribution of Promo Code Shopify App Installs
United States dominates demand for promo code Shopify apps with 32.0% of tracked installs — a single market that effectively defines the category's product priorities and pricing. Germany (10.5%) and United Kingdom (10.3%) round out the top 3, together accounting for 52.8% of all promo code app installs. France (9.8%) and Mexico (4.8%) fill out the top 5, giving a combined view of where promo code app demand actually concentrates. France is the fastest-growing market this month (+9.8pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, United States has lost the most share this month (-18.2pp).
With 32.0% of promo code app installs concentrated in United States, leading apps in this category typically prioritize United States-based merchants for localization, currency, and support hours — apps that over-index in Germany (10.5%) or other regions are often the better fit for stores outside United States.
Geographic Trends for Promo Code Shopify Apps Over Time
United States's share contracted from 40.2% (Nov 2024) to 32.6% (Oct 2026) — a -7.7pp drop for the leading promo code market that usually means demand is rotating to other regions. The top 5 plotted markets — United States, Germany, United Kingdom, France, Mexico — show which regions consistently drive promo code app demand over time.
United States's shrinking promo code lead is an early signal that other regions are catching up — challenger apps that over-index in the gaining regions often outperform the global leader for stores targeting those markets.
Top 5 Apps in Promo Code
- CodeADX–Promo Code Marketplace — Among the most-installed promo code apps worldwide with 4.4% install share, rated 3.6★.
- POWR Sales & Promo Popup — Among the most-installed promo code apps worldwide with 67.1% install share, rated 4.5★.
- impact.com Affiliate Marketing — Among the most-installed promo code apps worldwide with 9.2% install share, rated 4.4★.
- Coupon Code Z: Promo Code Pop — Among the most-installed promo code apps worldwide with 0 install share, rated 4.5★.
- Bulk Discount Code Bot — Among the most-installed promo code apps worldwide with 11.1% install share, rated 4.9★.
Promo Code Shopify Apps — Frequently Asked Questions
1. Which countries dominate promo code Shopify app installs?
United States dominates promo code Shopify app installs with 32.0% of all tracked share. The category is highly concentrated geographically — most leading apps optimize for United States merchants first.
2. Where are promo code Shopify apps most popular?
promo code apps are most popular in United States (32.0% share), Germany (10.5%), and United Kingdom (10.3%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for promo code Shopify apps?
France is the fastest-growing market for promo code apps this month, gaining +9.8pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for promo code Shopify apps?
United States has shed the most share this month (-18.2pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for promo code on Shopify?
For promo code (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for promo code Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 40.2% to 32.6%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
