Promotional Shopify Apps – Market Share Breakdown
(Updated October 2026) See which promotional Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Promotional Shopify Apps — Full Market Share Table
All tracked promotional Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Product Labels & Badges—Lably | 36.83% | 31.61 | Climbing |
| 2 |  Sami AI Product Labels & Badge | 25.50% | 25.53 | Declining |
| 3 |  Kite Discount, Free Gift, BOGO | 25.02% | 4.00 | Climbing |
| 4 |  Judge.me Product Reviews App | 8.42% | 7.25 | Declining |
| 5 |  MX AI: Background Music Player | 2.56% | 0.33 | Declining |
| 6 |  Klip Coupons Product Discounts | 0.36% | 2.33 | Declining |
| 7 |  FX Halloween Effects Animation | 0.30% | 0.10 | Declining |
| 8 |  Adsgun: Show Discounted Prices | 0.29% | 0.26 | Climbing |
| 9 |  TA AI Product Labels & Badges | 0.18% | 0.05 | Declining |
| 10 |  Bulk Discount Code Bot | 0.15% | 0.02 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Product Labels & Badges—Lably holds 36.8% share of promotional app installs — 11.3pp ahead of Sami AI Product Labels & Badge (25.5%).
- Top 3 apps (Product Labels & Badges—Lably, Sami AI Product Labels & Badge, Kite Discount, Free Gift, BOGO) account for 87.3% of all promotional install share — a competitive market.
- Product Labels & Badges—Lably is gaining share fastest this month (+31.61pp) — the largest single gainer among the top promotional apps by share.
- Sami AI Product Labels & Badge is losing share fastest (-25.53pp) — could indicate a churning user base or a stronger challenger gaining ground.
Promotional Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 promotional Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| TA AI Product Labels & Badges | 0.3% | 0.2%0.07 | 0.2%0.05 | 0.2%0.02 | 35.4%35.2 | 35.1%0.22 |
| Product Labels & Badges—Lably | 5.8% | 5.3%0.55 | 36.2%30.87 | 17.4%18.74 | 24.3%6.82 | 24.7%0.46 |
| Sami AI Product Labels & Badge | 74.6% | 51.3%23.35 | 25.5%25.79 | 47.0%21.56 | 23.4%23.66 | 23.0%0.34 |
| Judge.me Product Reviews App | — | 15.8% | 8.5%7.37 | 8.5% | 11.8%3.38 | 11.9%0.09 |
| MX AI: Background Music Player | 6.1% | 2.9%3.2 | 2.4%0.46 | 2.2%0.2 | 1.8%0.49 | 1.7%0.06 |
Key Insights:
- TA AI Product Labels & Badges's share expanded from 0.3% → 35.1% over the charted period.
- Of the top 5 tracked promotional apps, 2 grew share and 3 lost share — leader is widening the gap.
Top Promotional Shopify Apps by Country
Per-country market share rankings for promotional Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | |||
| 5 | | |  | | |
Key Insights:
- Product Labels & Badges—Lably leads promotional apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Product Labels & Badges—Lably leads worldwide, but China bucks the trend — Kite Discount, Free Gift, BOGO leads there.
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Top 5 Apps in Promotional
- TA AI Product Labels & Badges — Leads promotional apps with 35.1% install share, rated 4.9★ — gaining share this month.
- Product Labels & Badges—Lably — Holds 24.7% of promotional app install share, rated 5.0★ — gaining share this month.
- Sami AI Product Labels & Badge — Holds 23.0% of promotional app install share, rated 5.0★ — losing share this month.
- MX AI: Background Music Player — Holds 1.7% of promotional app install share, rated 4.8★ — losing share this month.
- Klip Coupons Product Discounts — Holds 0.8% of promotional app install share, rated 5.0★ — gaining share this month.
Promotional Shopify Apps — Frequently Asked Questions
1. Which promotional app has the highest market share on Shopify?
Product Labels & Badges—Lably currently holds the highest market share for promotional apps at 36.8%, but the category is competitive — Sami AI Product Labels & Badge is close behind at 25.5%. The right choice depends on your specific store needs.
2. How is market share calculated for promotional Shopify apps?
For promotional (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which promotional apps are gaining market share on Shopify?
Product Labels & Badges—Lably is gaining promotional app market share fastest this month, up +31.61pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which promotional apps are losing market share on Shopify?
Sami AI Product Labels & Badge has lost the most market share this month among promotional apps (-25.53pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most promotional Shopify app installs?
United States drives the largest share of promotional app installs at 20.5%, followed by United Kingdom at 11.7% and Australia at 9.1%. Use the country picker on the third card to compare market leaders by country.
6. How many promotional apps does ShopDigest track on Shopify?
ShopDigest tracks 96 promotional apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
