Public Wishlist Shopify Apps — Full Market Share Table
All tracked public wishlist Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  OneMobile ‑ Mobile App Builder | 41.59% | 1.11 | Climbing |
| 2 |  Wishlist Fade ‑ My Wishlists | 29.11% | 0.57 | Climbing |
| 3 |  Magic Wishlist & Emails | 13.61% | 7.54 | Climbing |
| 4 |  Wishlist Hero | 6.81% | 8.45 | Declining |
| 5 |  Swish (Wishlist King) | 2.77% | 2.73 | Climbing |
| 6 |  Joy Wishlist app | 1.26% | 0.89 | Climbing |
| 7 |  Growave: Loyalty & Wishlist | 1.16% | 0.49 | Declining |
| 8 |  WishlistSuite Wishlist App | 1.06% | 1.20 | Declining |
| 9 |  Wishlist Power | 1.04% | 0.52 | Climbing |
| 10 |  Wishlist Monk | 0.61% | 0.44 | Climbing |
Showing 1-10 out of 23
Key Insights:
- OneMobile ‑ Mobile App Builder holds 41.6% share of public wishlist app installs — 12.5pp ahead of Wishlist Fade ‑ My Wishlists (29.1%).
- Top 3 apps (OneMobile ‑ Mobile App Builder, Wishlist Fade ‑ My Wishlists, Magic Wishlist & Emails) account for 84.3% of all public wishlist install share — a concentrated market.
- Magic Wishlist & Emails is gaining share fastest this month (+7.54pp) — the largest single gainer among the top public wishlist apps by share.
- Wishlist Hero is losing share fastest (-8.45pp) — could indicate a churning user base or a stronger challenger gaining ground.
Public Wishlist Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 public wishlist Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| OneMobile ‑ Mobile App Builder | 53.2%7.67 | 57.8%4.59 | 50.0%7.86 | 40.1%9.89 | 35.3%4.77 | 41.6%6.28 |
| Wishlist Fade ‑ My Wishlists | 0.1% | 1.1%1.07 | 15.4%14.24 | 28.3%12.90 | 38.8%10.58 | 29.1%9.73 |
| Magic Wishlist & Emails | 0.0% | 0.1%0.12 | 2.6%2.51 | 5.7%3.05 | 11.6%5.85 | 13.6%2.06 |
| Wishlist Hero | 15.7%0.10 | 7.9%7.82 | 9.8%1.86 | 15.8%6.08 | 5.8%10.05 | 6.8%1.03 |
| Swish (Wishlist King) | 7.5%2.71 | 4.6%2.86 | 0.1%4.53 | 0.0%0.03 | 1.5%1.46 | 2.8%1.27 |
Key Insights:
- OneMobile ‑ Mobile App Builder's share contracted from 60.9% → 41.6% over the charted period.
- Of the top 5 tracked public wishlist apps, 2 grew share and 3 lost share — challengers are eating into leader's share.
Top Public Wishlist Shopify Apps by Country
Per-country market share rankings for public wishlist Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | OneMobile ‑ Mobile App Builder | OneMobile ‑ Mobile App Builder | Wishlist Fade ‑ My Wishlists | Wishlist Fade ‑ My Wishlists | Wishlist Fade ‑ My Wishlists |
| 2 | Wishlist Fade ‑ My Wishlists | Wishlist Fade ‑ My Wishlists | OneMobile ‑ Mobile App Builder | Growave: Loyalty & Wishlist | OneMobile ‑ Mobile App Builder |
| 3 | Magic Wishlist & Emails | Magic Wishlist & Emails | Magic Wishlist & Emails |  XB Wishlist | Magic Wishlist & Emails |
| 4 | Wishlist Hero | Swish (Wishlist King) | Wishlist Hero | OneMobile ‑ Mobile App Builder | Wishlist Hero |
| 5 | Swish (Wishlist King) | Wishlist Hero | WishlistSuite Wishlist App | Swish (Wishlist King) | Wishlist Power |
Key Insights:
- Wishlist Fade ‑ My Wishlists leads public wishlist apps in 3 of 4 tracked markets (India, China, United Kingdom).
- OneMobile ‑ Mobile App Builder leads worldwide, but 3 of 4 tracked markets crown a different leader — Wishlist Fade ‑ My Wishlists in India, Wishlist Fade ‑ My Wishlists in China, and others.
Top 5 Apps in Public Wishlist
- OneMobile ‑ Mobile App Builder — Leads public wishlist apps with 41.6% install share, rated 4.8★ — gaining share this month.
- Swish (Wishlist King) — Holds 2.8% of public wishlist app install share, rated 4.9★ — gaining share this month.
- Wishlist Fade ‑ My Wishlists — Holds 29.1% of public wishlist app install share, rated 5.0★ — gaining share this month.
- Magic Wishlist & Emails — Holds 13.6% of public wishlist app install share, rated 5.0★ — gaining share this month.
- Wishlist Hero — Holds 6.8% of public wishlist app install share, rated 4.7★ — losing share this month.
Public Wishlist Shopify Apps — Frequently Asked Questions
1. Which public wishlist app has the highest market share on Shopify?
OneMobile ‑ Mobile App Builder dominates the public wishlist category on Shopify with 41.6% of installs — 12.5pp ahead of Wishlist Fade ‑ My Wishlists. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for public wishlist Shopify apps?
For public wishlist (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which public wishlist apps are gaining market share on Shopify?
Magic Wishlist & Emails is gaining public wishlist app market share fastest this month, up +7.54pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which public wishlist apps are losing market share on Shopify?
Wishlist Hero has lost the most market share this month among public wishlist apps (-8.45pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most public wishlist Shopify app installs?
United States drives the largest share of public wishlist app installs at 23.5%, followed by India at 15.8% and United Kingdom at 6.0%. Use the country picker on the third card to compare market leaders by country.
6. How many public wishlist apps does ShopDigest track on Shopify?
ShopDigest tracks 96 public wishlist apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
