Recurring Billing Shopify Apps – Market Share Breakdown
(Updated September 2026) See which recurring billing Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Recurring Billing Shopify Apps — Full Market Share Table
All tracked recurring billing Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Easy Subscriptions App | 52.50% | 3.99 | Climbing |
| 2 |  TA Subscriptions App | 33.69% | 7.19 | Declining |
| 3 |  Zendra Memberships | 5.62% | 1.10 | Climbing |
| 4 |  Essential Subscriptions App | 4.59% | 4.59 | Climbing |
| 5 |  Simplee Memberships & Loyalty | 1.12% | 0.69 | Climbing |
| 6 |  RecurrinGO! Subscriptions App | 1.12% | 0.33 | Declining |
| 7 |  Subscription App & Free Gift | 0.66% | 2.79 | Declining |
| 8 |  Utterbond Subscriptions App | 0.22% | 0.03 | Declining |
| 9 |  Tectalic Wine Club | 0.16% | 0.02 | Declining |
| 10 |  Assemblified Bill of Materials | 0.14% | 0.02 | Declining |
Showing 1-10 out of 25
Key Insights:
- Easy Subscriptions App holds 52.5% share of recurring billing app installs — 18.8pp ahead of TA Subscriptions App (33.7%).
- Top 3 apps (Easy Subscriptions App, TA Subscriptions App, Zendra Memberships) account for 91.8% of all recurring billing install share — a fragmented market.
- Essential Subscriptions App is gaining share fastest this month (+4.59pp) — the largest single gainer among the top recurring billing apps by share.
- TA Subscriptions App is losing share fastest (-7.19pp) — could indicate a churning user base or a stronger challenger gaining ground.
Recurring Billing Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 recurring billing Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Apr 2026 | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 |
|---|---|---|---|---|---|---|
 Seal Subscriptions App | — | — | — | — | 95.0% | 90.0%5.04 |
| Easy Subscriptions App | — | 48.8% | 49.1%0.31 | 52.8%3.67 | 2.8%49.95 | 5.0%2.21 |
| TA Subscriptions App | 48.7%4.63 | 35.1%13.6 | 40.4%5.32 | 33.2%7.18 | 1.4%31.81 | 4.2%2.75 |
| Essential Subscriptions App | — | — | — | 4.5% | 0.2%4.31 | 0.4%0.23 |
| Simplee Memberships & Loyalty | 5.3%4.02 | 1.1%4.23 | 0.4%0.65 | 1.1%0.68 | 0.0%1.07 | 0.1%0.08 |
Key Insights:
- Seal Subscriptions App's share contracted from 95.0% → 90.0% over the charted period.
- Of the top 5 tracked recurring billing apps, 0 grew share and 5 lost share — challengers are eating into leader's share.
Top Recurring Billing Shopify Apps by Country
Per-country market share rankings for recurring billing Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | |  | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Easy Subscriptions App leads recurring billing apps in 3 of 4 tracked markets (United States, India, United Kingdom).
- Easy Subscriptions App leads worldwide, but China bucks the trend — TA Subscriptions App leads there.
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Top 5 Apps in Recurring Billing
- TA Subscriptions App — Leads recurring billing apps with 4.2% install share, rated 5.0★ — losing share this month.
- Seal Subscriptions App — Holds 90.0% of recurring billing app install share, rated 4.9★ — gaining share this month.
- Easy Subscriptions App — Holds 5.0% of recurring billing app install share, rated 5.0★ — losing share this month.
- Essential Subscriptions App — Holds 0.4% of recurring billing app install share, rated 5.0★ — losing share this month.
- Fast Subscriptions App — Holds 0 of recurring billing app install share, rated 5.0★.
Recurring Billing Shopify Apps — Frequently Asked Questions
1. Which recurring billing app has the highest market share on Shopify?
Easy Subscriptions App ranks #1 by share among recurring billing apps at 52.5%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for recurring billing Shopify apps?
For recurring billing (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which recurring billing apps are gaining market share on Shopify?
Essential Subscriptions App is gaining recurring billing app market share fastest this month, up +4.59pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which recurring billing apps are losing market share on Shopify?
TA Subscriptions App has lost the most market share this month among recurring billing apps (-7.19pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most recurring billing Shopify app installs?
United States drives the largest share of recurring billing app installs at 49.5%, followed by United Kingdom at 10.1% and Australia at 6.4%. Use the country picker on the third card to compare market leaders by country.
6. How many recurring billing apps does ShopDigest track on Shopify?
ShopDigest tracks 96 recurring billing apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share recurring billing app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under recurring billing (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For recurring billing, Easy Subscriptions App leads on share; see the rankings tab for who currently holds #1 position.
