Referral Program Shopify Apps – Market Share Breakdown
(Updated October 2026) See which referral program Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Referral Program Shopify Apps — Full Market Share Table
All tracked referral program Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Affiliate Marketing ReferrLy | 34.15% | 19.26 | Climbing |
| 2 |  BixGrow Affiliate Marketing | 32.65% | 0.87 | Climbing |
| 3 |  Referral Program ‑ Shopjar | 19.34% | 5.34 | Climbing |
| 4 |  UpPromote Affiliate Marketing | 8.54% | 6.42 | Declining |
| 5 |  Referral Candy & Affiliate | 3.06% | 2.58 | Climbing |
| 6 |  Casa Loyalty Points & Rewards | 0.82% | 0.11 | Climbing |
| 7 |  BLOOP Referral & Affiliate | 0.81% | 0.61 | Declining |
| 8 |  Essent Loyalty Program Rewards | 0.22% | 0.02 | Declining |
| 9 |  Rivo: Loyalty Program, Rewards | 0.12% | 0.01 | Climbing |
| 10 |  Yuko Affiliate Marketing | 0.07% | 0.01 | Climbing |
Showing 1-10 out of 25
Key Insights:
- Affiliate Marketing ReferrLy holds 34.2% share of referral program app installs — 1.5pp ahead of BixGrow Affiliate Marketing (32.6%).
- Top 3 apps (Affiliate Marketing ReferrLy, BixGrow Affiliate Marketing, Referral Program ‑ Shopjar) account for 86.1% of all referral program install share — a fragmented market.
- Affiliate Marketing ReferrLy is gaining share fastest this month (+19.26pp) — the largest single gainer among the top referral program apps by share.
- UpPromote Affiliate Marketing is losing share fastest (-6.42pp) — could indicate a churning user base or a stronger challenger gaining ground.
Referral Program Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 referral program Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Affiliate Marketing ReferrLy | 30.6%15.51 | 28.9%1.69 | 23.9%5 | 17.8%6.07 | 34.8%16.94 | 50.5%15.7 |
| BixGrow Affiliate Marketing | 33.2%12 | 28.3%4.86 | 21.6%6.75 | 28.1%6.49 | 33.2%5.1 | 19.4%13.73 |
| Referral Program ‑ Shopjar | 2.2%0.3 | 8.1%5.84 | 12.1%4.05 | 10.9%1.17 | 18.6%7.65 | 17.7%0.91 |
| UpPromote Affiliate Marketing | 24.9%18.01 | 24.5%0.49 | 18.3%6.19 | 8.0%10.26 | 8.7%0.68 | 7.7%1 |
| Referral Candy & Affiliate | 0.8%0.69 | 1.8%1.06 | 0.6%1.2 | 0.7%0.08 | 2.3%1.6 | 3.0%0.64 |
Key Insights:
- Affiliate Marketing ReferrLy's share expanded from 22.1% → 50.5% over the charted period.
- Of the top 5 tracked referral program apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Referral Program Shopify Apps by Country
Per-country market share rankings for referral program Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Affiliate Marketing ReferrLy leads referral program apps in 2 of 4 tracked markets (United States, United Kingdom).
- Affiliate Marketing ReferrLy leads worldwide, but 2 of 4 tracked markets crown a different leader — Referral Program ‑ Shopjar in India, BixGrow Affiliate Marketing in China.
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Top 5 Apps in Referral Program
- Referral Program ‑ Shopjar — Leads referral program apps with 17.7% install share, rated 4.9★ — gaining share this month.
- Affiliate Marketing ReferrLy — Holds 50.5% of referral program app install share, rated 5.0★ — gaining share this month.
- BixGrow Affiliate Marketing — Holds 19.4% of referral program app install share, rated 4.9★ — losing share this month.
- Referral Candy & Affiliate — Holds 2.9% of referral program app install share, rated 4.9★ — gaining share this month.
- 1Click Referral Program — Holds 0.1% of referral program app install share, rated 5.0★ — gaining share this month.
Referral Program Shopify Apps — Frequently Asked Questions
1. Which referral program app has the highest market share on Shopify?
Affiliate Marketing ReferrLy ranks #1 by share among referral program apps at 34.2%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for referral program Shopify apps?
For referral program (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which referral program apps are gaining market share on Shopify?
Affiliate Marketing ReferrLy is gaining referral program app market share fastest this month, up +19.26pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which referral program apps are losing market share on Shopify?
UpPromote Affiliate Marketing has lost the most market share this month among referral program apps (-6.42pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most referral program Shopify app installs?
United States drives the largest share of referral program app installs at 35.6%, followed by United Kingdom at 10.9% and Germany at 8.7%. Use the country picker on the third card to compare market leaders by country.
6. How many referral program apps does ShopDigest track on Shopify?
ShopDigest tracks 96 referral program apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share referral program app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under referral program (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For referral program, Affiliate Marketing ReferrLy leads on share; see the rankings tab for who currently holds #1 position.
