Related Products Shopify Apps – Analytics & Insights

Tipo Related Products, Upsell ranks #1 for related products with 1.6% share — the leader position in a fragmented field where many apps are within striking distance, -30.6pp ahead of Upsell & Cross Sell — Selleasy (32.3%). FT Frequently Bought Together sits at #3 with 1.3% share, rounding out the top tier. The top 3 apps together hold only 35.2% — meaning related products is a fragmented market where lower-ranked apps still capture significant share. SMART Bundles Volume Discounts is the standout mover this month, climbing 4 positions — a momentum signal worth tracking. Worth noting: the top-ranked app and the highest-share app aren't the same here — App Store rank and our market share metric (computed from review counts and other factors) move on independent dynamics, so cross-checking both views matters in this category.

Related Products is a fragmented market — the top 3 apps together hold only 35.2% of installs, leaving Tipo Related Products, Upsell's 1.6% lead modest in absolute terms and FT Frequently Bought Together at 1.3% still capturing meaningful share. With this many viable apps, pricing model and integration depth differentiate related products options more than rank does.

Tipo Related Products, Upsell held #1 steadily from Oct 2025 to Oct 2026 — an entrenched leader in related products that challengers haven't displaced. Across the top 5 plotted related products apps, 2 lost rank positions while only 1 improved — consolidation at the top. Kaching Bundles App & Upsells's share contracted -18.3pp from 62.2% (Feb 2026) to 43.9% (Oct 2026) — a meaningful narrowing of the leader's gap against other related products apps over this window.

3 of 5 plotted related products apps moved positions in this window — recent trajectory beats current rank as a signal when a category is reshuffling this actively.

United States leads geographic demand for related products apps at 27.7%, but the install base is meaningfully spread across multiple top markets. United Kingdom follows at 9.3%, with Australia at 7.2%. Together, the top 3 markets account for 44.3% of related products app installs worldwide. Netherlands (5.0%) and Germany (4.6%) round out the top 5. Netherlands is the fastest-growing market this month (+1.8pp), pointing to accelerating demand outside the established leaders.

related products app demand is split between United States (27.7%), United Kingdom (9.3%), and Australia (7.2%) — the leaders in moderately distributed categories like this usually invest in multi-currency, multi-language support, making them workable for cross-border related products merchants.

Essential Upsell & Cross Sell reached 1,000 reviews in 16 months since launch — the fastest ramp among the top 5 related products apps tracked here. Upsell & Cross Sell — Selleasy in 32 months, and Kaching Bundles App & Upsells took 37 months to cross the same milestone, a 21-month spread between the fastest and slowest in the set.

2 apps on this chart haven't yet crossed 1,000 reviews: FT Frequently Bought Together at 366, Tipo Related Products, Upsell at 364 cumulative reviews. FT Frequently Bought Together is closest to the milestone — its current count puts it roughly 37% of the way to 1,000.

The 21-month spread between Essential Upsell & Cross Sell and Kaching Bundles App & Upsells reaching 1,000 reviews suggests a competitive related products category — leaders pulled ahead by roughly a year, but no single app dominated launch-to-milestone speed. The ramp differences likely reflect both product quality and timing-of-launch rather than one clear category winner.