Save For Later Shopify Apps — Full Market Share Table
All tracked save for later Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Wishlist by Square | 67.13% | 4.88 | Declining |
| 2 |  Wishlist Fade ‑ My Wishlists | 20.41% | 10.67 | Climbing |
| 3 |  OneMobile ‑ Mobile App Builder | 4.37% | 8.91 | Declining |
| 4 |  Magic Wishlist & Emails | 3.58% | 3.10 | Climbing |
| 5 |  Swish (Wishlist King) | 1.94% | 1.81 | Climbing |
| 6 |  WishlistSuite Wishlist App | 0.74% | 1.37 | Declining |
| 7 |  Wishlist Hero | 0.64% | 0.33 | Climbing |
| 8 |  Growave: Loyalty & Wishlist | 0.30% | 0.08 | Declining |
| 9 |  Wishlist Monk | 0.17% | 0.04 | Climbing |
| 10 |  WC Wishlist & Back in Stock | 0.15% | 0.07 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Wishlist by Square holds 67.1% share of save for later app installs — 46.7pp ahead of Wishlist Fade ‑ My Wishlists (20.4%).
- Top 3 apps (Wishlist by Square, Wishlist Fade ‑ My Wishlists, OneMobile ‑ Mobile App Builder) account for 91.9% of all save for later install share — a concentrated market.
- Wishlist Fade ‑ My Wishlists is gaining share fastest this month (+10.67pp) — the largest single gainer among the top save for later apps by share.
- OneMobile ‑ Mobile App Builder is losing share fastest (-8.91pp) — could indicate a churning user base or a stronger challenger gaining ground.
Save For Later Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 save for later Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Wishlist by Square | 66.6%2.88 | 75.0%8.45 | 72.1%2.94 | 72.0%0.10 | 66.0%6.06 | 67.1%1.18 |
| Wishlist Fade ‑ My Wishlists | 0.0% | 0.1%0.08 | 1.7%1.55 | 9.5%7.81 | 20.1%10.58 | 20.4%0.36 |
| OneMobile ‑ Mobile App Builder | 8.8%3.27 | 6.8%1.99 | 7.6%0.79 | 12.9%5.35 | 5.7%7.20 | 4.4%1.36 |
| Magic Wishlist & Emails | — | 0.1% | 0.2%0.13 | 0.4%0.24 | 3.5%3.07 | 3.6%0.07 |
| Swish (Wishlist King) | 8.2%4.05 | 3.6%4.61 | 0.1%3.45 | 0.1%0.02 | 1.9%1.78 | 1.9%0.03 |
Key Insights:
- Wishlist by Square's share contracted from 69.5% → 67.1% over the charted period.
- Of the top 5 tracked save for later apps, 2 grew share and 3 lost share — challengers are eating into leader's share.
Top Save For Later Shopify Apps by Country
Per-country market share rankings for save for later Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | Wishlist by Square | Wishlist by Square | Wishlist Fade ‑ My Wishlists | Wishlist Fade ‑ My Wishlists | Wishlist by Square |
| 2 | Wishlist Fade ‑ My Wishlists | Wishlist Fade ‑ My Wishlists | Wishlist by Square | Growave: Loyalty & Wishlist | Wishlist Fade ‑ My Wishlists |
| 3 | OneMobile ‑ Mobile App Builder | OneMobile ‑ Mobile App Builder | OneMobile ‑ Mobile App Builder |  XB Wishlist | Magic Wishlist & Emails |
| 4 | Magic Wishlist & Emails | Swish (Wishlist King) | Magic Wishlist & Emails | Wishlist by Square | OneMobile ‑ Mobile App Builder |
| 5 | Swish (Wishlist King) | Magic Wishlist & Emails | WishlistSuite Wishlist App | Swish (Wishlist King) | WishlistSuite Wishlist App |
Key Insights:
- Wishlist by Square leads save for later apps in 2 of 4 tracked markets (United States, United Kingdom).
- Wishlist by Square leads worldwide, but 2 of 4 tracked markets crown a different leader — Wishlist Fade ‑ My Wishlists in India, Wishlist Fade ‑ My Wishlists in China.
Top 5 Apps in Save For Later
- Wishlist by Square — Leads save for later apps with 67.1% install share, rated 5.0★ — losing share this month.
- Swish (Wishlist King) — Holds 1.9% of save for later app install share, rated 4.9★ — gaining share this month.
- Wishlist Fade ‑ My Wishlists — Holds 20.4% of save for later app install share, rated 5.0★ — gaining share this month.
- R+ Wishlist | Save for later — Holds 0 of save for later app install share, rated 5.0★ — losing share this month.
- OneMobile ‑ Mobile App Builder — Holds 4.4% of save for later app install share, rated 4.8★ — losing share this month.
Save For Later Shopify Apps — Frequently Asked Questions
1. Which save for later app has the highest market share on Shopify?
Wishlist by Square dominates the save for later category on Shopify with 67.1% of installs — 46.7pp ahead of Wishlist Fade ‑ My Wishlists. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for save for later Shopify apps?
For save for later (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which save for later apps are gaining market share on Shopify?
Wishlist Fade ‑ My Wishlists is gaining save for later app market share fastest this month, up +10.67pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which save for later apps are losing market share on Shopify?
OneMobile ‑ Mobile App Builder has lost the most market share this month among save for later apps (-8.91pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most save for later Shopify app installs?
United States drives the largest share of save for later app installs at 19.1%, followed by India at 12.0% and Germany at 7.7%. Use the country picker on the third card to compare market leaders by country.
6. How many save for later apps does ShopDigest track on Shopify?
ShopDigest tracks 96 save for later apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
