Social Login Shopify Apps — Full Market Share Table
All tracked social login Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  OTP+ B2B SMS & Social Login | 90.61% | 3.10 | Climbing |
| 2 |  Oxi Login, CartSync & Wishlist | 8.31% | 2.16 | Declining |
| 3 |  Custlo ‑ Customer accounts app | 0.33% | 0.05 | Declining |
| 4 |  HOOK Social Login | 0.30% | 0.08 | Declining |
| 5 |  Easy Social Login | 0.11% | 0.03 | Declining |
| 6 |  EasyAuth Social Login & OTP | 0.08% | 0.02 | Declining |
| 7 |  Ex OTP Login with Phone Number | 0.07% | 0.00 | Climbing |
| 8 |  Ako Marketing Loyalty Retarget | 0.06% | 0.02 | Declining |
| 9 |  Customer Accounts Deluxe | 0.05% | 0.10 | Declining |
| 10 |  Cosmo: Customer Accounts App | 0.04% | 0.04 | Climbing |
Showing 1-10 out of 23
Key Insights:
- OTP+ B2B SMS & Social Login holds 90.6% share of social login app installs — 82.3pp ahead of Oxi Login, CartSync & Wishlist (8.3%).
- Top 3 apps (OTP+ B2B SMS & Social Login, Oxi Login, CartSync & Wishlist, Custlo ‑ Customer accounts app) account for 99.2% of all social login install share — a concentrated market.
- OTP+ B2B SMS & Social Login is gaining share fastest this month (+3.10pp) — the largest single gainer among the top social login apps by share.
- Oxi Login, CartSync & Wishlist is losing share fastest (-2.16pp) — could indicate a churning user base or a stronger challenger gaining ground.
Social Login Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 social login Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| OTP+ B2B SMS & Social Login | 46.3%1.12 | 55.7%9.43 | 58.4%2.72 | 81.4%22.92 | 87.0%5.65 | 90.6%3.60 |
| Oxi Login, CartSync & Wishlist | 31.8%6.98 | 20.4%11.39 | 28.1%7.70 | 12.1%16.08 | 10.9%1.17 | 8.3%2.57 |
| Custlo ‑ Customer accounts app | 1.6%3.77 | 6.1%4.48 | 2.7%3.39 | 2.7%0.02 | 0.4%2.32 | 0.3%0.07 |
| HOOK Social Login | 8.1%5.56 | 9.8%1.65 | 5.1%4.64 | 2.2%2.92 | 0.4%1.79 | 0.3%0.10 |
| Easy Social Login | 0.1% | 0.1%0.02 | 0.6%0.50 | 0.2%0.39 | 0.1%0.01 | 0.1%0.04 |
Key Insights:
- OTP+ B2B SMS & Social Login's share expanded from 0.8% → 90.6% over the charted period.
- Of the top 5 tracked social login apps, 4 grew share and 1 lost share — leader is widening the gap.
Top Social Login Shopify Apps by Country
Per-country market share rankings for social login Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | OTP+ B2B SMS & Social Login | OTP+ B2B SMS & Social Login | OTP+ B2B SMS & Social Login | OTP+ B2B SMS & Social Login | OTP+ B2B SMS & Social Login |
| 2 | Oxi Login, CartSync & Wishlist | Oxi Login, CartSync & Wishlist | Oxi Login, CartSync & Wishlist | Oxi Login, CartSync & Wishlist | Oxi Login, CartSync & Wishlist |
| 3 | Custlo ‑ Customer accounts app | Easy Social Login | Custlo ‑ Customer accounts app |  HIKO Social Login | Custlo ‑ Customer accounts app |
| 4 | HOOK Social Login | Custlo ‑ Customer accounts app | Ex OTP Login with Phone Number | HOOK Social Login | Customer Accounts Deluxe |
| 5 | Easy Social Login | EasyAuth Social Login & OTP |  AXENTRA AI ‑ The Complete OS |  Users Insights & Social Login | HIKO Social Login |
Key Insights:
- OTP+ B2B SMS & Social Login leads social login apps in all 4 tracked markets — United States, India, China, United Kingdom.
Top 5 Apps in Social Login
- OTP+ B2B SMS & Social Login — Leads social login apps with 90.6% install share, rated 5.0★ — gaining share this month.
- Oxi Login, CartSync & Wishlist — Holds 8.3% of social login app install share, rated 4.9★ — losing share this month.
- HIKO Social Login — Holds 0 of social login app install share, rated 4.5★ — losing share this month.
- HOOK Social Login — Holds 0.3% of social login app install share, rated 5.0★ — losing share this month.
- Users Insights & Social Login — Holds 0 of social login app install share, rated 4.4★.
Social Login Shopify Apps — Frequently Asked Questions
1. Which social login app has the highest market share on Shopify?
OTP+ B2B SMS & Social Login dominates the social login category on Shopify with 90.6% of installs — 82.3pp ahead of Oxi Login, CartSync & Wishlist. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for social login Shopify apps?
For social login (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which social login apps are gaining market share on Shopify?
OTP+ B2B SMS & Social Login is gaining social login app market share fastest this month, up +3.10pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which social login apps are losing market share on Shopify?
Oxi Login, CartSync & Wishlist has lost the most market share this month among social login apps (-2.16pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most social login Shopify app installs?
United States drives the largest share of social login app installs at 47.3%, followed by India at 15.4% and United Kingdom at 9.9%. Use the country picker on the third card to compare market leaders by country.
6. How many social login apps does ShopDigest track on Shopify?
ShopDigest tracks 96 social login apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
