Square Shopify Apps — Country-Level Market Share
All countries ranked by current install share of square Shopify apps, with change vs 30 days ago. Filter by date range, sort by share or share change.
| # | Country | Market Share | Change |
|---|---|---|---|
| 1 |  United States | 19.93% | 1.40 |
| 2 |  Germany | 8.03% | 1.56 |
| 3 |  United Kingdom | 7.78% | 0.51 |
| 4 |  India | 6.73% | 1.22 |
| 5 |  Australia | 6.42% | 1.48 |
| 6 |  France | 3.91% | – |
| 7 |  Netherlands | 3.70% | 0.65 |
| 8 |  Canada | 3.52% | 1.60 |
| 9 |  Italy | 3.06% | 0.06 |
| 10 |  Romania | 3.02% | 0.70 |
Showing 1-10 out of 90
Key Insights:
- United States drives 19.9% of square Shopify app installs — the largest single market for the category.
- Top 3 markets (United States, Germany, United Kingdom) cover 35.7% of all tracked square installs — moderately concentrated demand.
- Germany is the fastest-growing market this month (+1.6pp) — emerging demand worth watching.
- Canada's share of square app reviews has slipped the most this month (-1.6pp) — a relative shift, as other markets contributed a larger portion of this month's reviews.
Square Shopify Apps — Geographic Distribution Over Time
Monthly market share trajectory for the top 5 countries driving square Shopify app installs — see how regional dominance has shifted month by month.
Charts Data
| Country | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| United States | 43.0%0.51 | 43.0%0.07 | 20.1%22.86 | 20.8%0.67 | 20.7%0.07 | 20.0%0.65 |
| Germany | 0.1%0.48 | 0.2%0.04 | 5.1%4.94 | 4.3%0.78 | 7.7%3.30 | 7.5%0.15 |
| United Kingdom | 4.4%0.57 | 5.0%0.53 | 6.0%1.03 | 6.5%0.48 | 6.1%0.38 | 7.2%1.06 |
| India | 2.8%0.43 | 2.3%0.51 | 3.6%1.32 | 7.1%3.45 | 7.1%0.01 | 6.8%0.31 |
| Australia | 12.6%0.44 | 11.4%1.19 | 6.8%4.54 | 10.9%4.05 | 6.5%4.37 | 6.5%0.07 |
Key Insights:
- United States's share of square app installs expanded from 13.4% → 20.0% over the charted period.
- Top 5 markets plotted: United States, Germany, United Kingdom, India, Australia.
Geographic Distribution of Square Shopify App Installs
United States leads square Shopify app installs at 19.9%, but install share is meaningfully spread across multiple top markets. Germany (8.0%) and United Kingdom (7.8%) round out the top 3, together accounting for 35.7% of all square app installs. India (6.7%) and Australia (6.4%) fill out the top 5, giving a combined view of where square app demand actually concentrates. Germany is the fastest-growing market this month (+1.6pp) — early-stage adoption that often precedes wider regional shifts. On the flip side, Canada has lost the most share this month (-1.6pp).
square app demand is split between United States (19.9%), Germany (8.0%), and United Kingdom (7.8%) — leaders in moderately distributed categories like this usually invest in multi-currency, multi-language support, making them workable across regions.
Geographic Trends for Square Shopify Apps Over Time
United States's share of square Shopify app installs grew from 13.4% (Nov 2024) to 20.0% (Nov 2026) — a +6.6pp tightening of geographic concentration toward this market. The top 5 plotted markets — United States, Germany, United Kingdom, India, Australia — show which regions consistently drive square app demand over time.
Top 5 Apps in Square
- Wishlist by Square — Among the most-installed square apps worldwide with 73.3% install share, rated 5.0★.
- Square: Instagram Feed Gallery — Among the most-installed square apps worldwide with 11.5% install share, rated 5.0★.
- Square: Sticky Add to Cart Bar — Among the most-installed square apps worldwide with 7.7% install share, rated 5.0★.
- ∞ Square Integration ‑Importer — Among the most-installed square apps worldwide with 0 install share.
- EU Legal Guarantee by Square — Among the most-installed square apps worldwide with 0.6% install share, rated 5.0★.
Square Shopify Apps — Frequently Asked Questions
1. Which countries dominate square Shopify app installs?
United States leads square app installs at 19.9%, followed by Germany at 8.0%. The top 3 markets together cover 35.7% of all installs.
2. Where are square Shopify apps most popular?
square apps are most popular in United States (19.9% share), Germany (8.0%), and United Kingdom (7.8%). The full breakdown is in the table above — sort by share to see all 10 default rows or paginate for the long tail.
3. Which country is the fastest-growing market for square Shopify apps?
Germany is the fastest-growing market for square apps this month, gaining +1.6pp of share versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which markets are losing share for square Shopify apps?
Canada has shed the most share this month (-1.6pp). Sort the table by Change (Low to High) to see all decliners — could reflect market saturation or merchants migrating to alternative apps.
5. How is country-level market share calculated for square on Shopify?
For square (a keyword page), country share is computed from rank-weighted reviews originating from each country: position #1 carries roughly 40× the weight of position #22, and apps beyond #22 contribute zero. Each country's weighted score is divided by the global total to give the share %.
6. Has the leading market for square Shopify apps changed recently?
United States's share has moved meaningfully over the charted period — from 13.4% to 20.0%. The trend chart shows whether the shift is sustained or part of a wider geographic rotation.
