Templates Shopify Apps — Full Market Share Table
All tracked templates Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Preorder, Back In Stock ‑ STOQ | 36.71% | 16.13 | Climbing |
| 2 |  BOGOS: Free Gift Bundle Upsell | 15.90% | 9.90 | Climbing |
| 3 |  MetaShop: Instagram & Facebook | 13.21% | 6.36 | Declining |
| 4 |  Orderly Emails ‑ Templates App | 8.01% | 1.01 | Declining |
| 5 |  Shopify Flow | 5.84% | 5.84 | Climbing |
| 6 |  SMART Preorder & Back in stock | 5.25% | 5.25 | Climbing |
| 7 |  Back In Stock,Notify Me: Kbite | 3.84% | 4.00 | Declining |
| 8 |  Order Printer Templates | 2.17% | 0.65 | Declining |
| 9 |  Order Printer Pro: PDF Invoice | 1.89% | 0.54 | Climbing |
| 10 |  Google & YouTube | 1.32% | 0.70 | Declining |
Showing 1-10 out of 24
Key Insights:
- Preorder, Back In Stock ‑ STOQ holds 36.7% share of templates app installs — 20.8pp ahead of BOGOS: Free Gift Bundle Upsell (15.9%).
- Top 3 apps (Preorder, Back In Stock ‑ STOQ, BOGOS: Free Gift Bundle Upsell, MetaShop: Instagram & Facebook) account for 65.8% of all templates install share — a fragmented market.
- Preorder, Back In Stock ‑ STOQ is gaining share fastest this month (+16.13pp) — the largest single gainer among the top templates apps by share.
- MetaShop: Instagram & Facebook is losing share fastest (-6.36pp) — could indicate a churning user base or a stronger challenger gaining ground.
Templates Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 templates Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 | Nov 2026 |
|---|---|---|---|---|---|---|
| Preorder, Back In Stock ‑ STOQ | 2.3%– | 2.3%– | 2.3%– | 20.5%18.27 | 22.6%2.04 | 36.7%14.13 |
| BOGOS: Free Gift Bundle Upsell | — | — | — | — | 6.5% | 15.9%9.35 |
| MetaShop: Instagram & Facebook | 0.2%0.06 | 1.9%1.74 | 5.8%3.91 | 18.5%12.69 | 22.0%3.50 | 13.2%8.81 |
| Orderly Emails ‑ Templates App | 2.8%0.14 | 8.2%5.42 | 12.7%4.45 | 13.8%1.09 | 9.3%4.49 | 8.0%1.25 |
| Shopify Flow | — | — | — | — | — | 5.8% |
Key Insights:
- Preorder, Back In Stock ‑ STOQ's share expanded from 2.3% → 36.7% over the charted period.
- Of the top 5 tracked templates apps, 4 grew share and 0 lost share — leader is widening the gap.
Top Templates Shopify Apps by Country
Per-country market share rankings for templates Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
United States
India
China
United KingdomKey Insights:
- Preorder, Back In Stock ‑ STOQ leads templates apps in 2 of 4 tracked markets (United States, United Kingdom).
- Preorder, Back In Stock ‑ STOQ leads worldwide, but 2 of 4 tracked markets crown a different leader — MetaShop: Instagram & Facebook in India, BOGOS: Free Gift Bundle Upsell in China.
Top 5 Apps in Templates
- Order Printer Templates — Leads templates apps with 2.2% install share, rated 4.9★ — losing share this month.
- Orderly Emails ‑ Templates App — Holds 8.0% of templates app install share, rated 3.8★ — losing share this month.
- OT Section: Theme Sections — Holds 0.8% of templates app install share, rated 5.0★ — losing share this month.
- Preorder, Back In Stock ‑ STOQ — Holds 36.7% of templates app install share, rated 5.0★ — gaining share this month.
- MetaShop: Instagram & Facebook — Holds 13.2% of templates app install share, rated 5.0★ — losing share this month.
Templates Shopify Apps — Frequently Asked Questions
1. Which templates app has the highest market share on Shopify?
Preorder, Back In Stock ‑ STOQ ranks #1 by share among templates apps at 36.7%, but the market is fragmented — multiple apps capture meaningful share. Compare the top 5 on features and pricing before deciding.
2. How is market share calculated for templates Shopify apps?
For templates (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which templates apps are gaining market share on Shopify?
Preorder, Back In Stock ‑ STOQ is gaining templates app market share fastest this month, up +16.13pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which templates apps are losing market share on Shopify?
MetaShop: Instagram & Facebook has lost the most market share this month among templates apps (-6.36pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most templates Shopify app installs?
United States drives the largest share of templates app installs at 36.3%, followed by United Kingdom at 9.2% and Australia at 8.4%. Use the country picker on the third card to compare market leaders by country.
6. How many templates apps does ShopDigest track on Shopify?
ShopDigest tracks 96 templates apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
7. Why does the highest-share templates app differ from the #1 ranked app?
Rank reflects an app's current position in the Shopify App Store under templates (driven by Shopify's own algorithm), while market share on ShopDigest is estimated from review counts and other factors as a proxy for active installs. The two metrics move on independent dynamics, so the highest-share app and the #1-ranked app are not always the same — and a divergence between them is worth noting rather than assuming one will pull the other along. For templates, Preorder, Back In Stock ‑ STOQ leads on share; see the rankings tab for who currently holds #1 position.
