Variants Display Shopify Apps – Market Share Breakdown
(Updated October 2026) See which variants display Shopify apps dominate installs and how their share has shifted over time. This keyword page shows the full market share table, monthly share trends for the leaders, and a country-level breakdown so you can compare global vs regional dominance.
Variants Display Shopify Apps — Full Market Share Table
All tracked variants display Shopify apps ranked by current install share, with change vs 30 days ago and Leader / Climbing / Declining / Stable status — filterable by country and date range.
| # | App | Market Share | Change | Status |
|---|---|---|---|---|
| 1 |  Easify Custom Product Options | 55.90% | 8.42 | Climbing |
| 2 |  Globo Product Options, Variant | 16.44% | 19.48 | Declining |
| 3 |  OPTIS Product Options, Variant | 15.93% | 12.24 | Climbing |
| 4 |  Rubik Variant Images & Swatch | 4.25% | 2.45 | Climbing |
| 5 |  Color Swatch King: Variants | 2.49% | 1.23 | Climbing |
| 6 |  GLO Color Swatch Variant Image | 2.44% | 5.82 | Declining |
| 7 |  G: Combined Listings & Variant | 1.55% | 0.94 | Climbing |
| 8 |  SA Variants: Combined Listings | 0.21% | 0.22 | Declining |
| 9 |  Stamp Show Variants Collection | 0.18% | 0.14 | Climbing |
| 10 |  Zepto Product Personalizer | 0.13% | 0.03 | Climbing |
Showing 1-10 out of 24
Key Insights:
- Easify Custom Product Options holds 55.9% share of variants display app installs — 39.5pp ahead of Globo Product Options, Variant (16.4%).
- Top 3 apps (Easify Custom Product Options, Globo Product Options, Variant, OPTIS Product Options, Variant) account for 88.3% of all variants display install share — a concentrated market.
- OPTIS Product Options, Variant is gaining share fastest this month (+12.24pp) — the largest single gainer among the top variants display apps by share.
- Globo Product Options, Variant is losing share fastest (-19.48pp) — could indicate a churning user base or a stronger challenger gaining ground.
Variants Display Shopify Apps — Market Share Over Time
Monthly market share trajectory for the top 5 variants display Shopify apps over the past year — see who's gaining or losing install share month by month.
Charts Data
| App | May 2026 | Jun 2026 | Jul 2026 | Aug 2026 | Sep 2026 | Oct 2026 |
|---|---|---|---|---|---|---|
| Easify Custom Product Options | 10.2% | 48.0%37.79 | 48.7%0.71 | 47.5%1.26 | 56.6%9.1 | 55.8%0.78 |
| Globo Product Options, Variant | 69.1% | 37.2%31.88 | 35.4%1.79 | 35.4%0.03 | 16.5%18.9 | 16.4%0.15 |
| OPTIS Product Options, Variant | 10.7% | 5.6%5.13 | 3.9%1.74 | 4.9%1.06 | 16.5%11.58 | 16.0%0.46 |
| Rubik Variant Images & Swatch | 4.9% | 3.2%1.74 | 1.7%1.44 | 1.4%0.37 | 4.3%2.91 | 4.3%0.01 |
| Color Swatch King: Variants | 0.3% | 0.3%0.03 | 0.8%0.53 | 1.3%0.47 | 1.5%0.28 | 2.5%0.98 |
Key Insights:
- Easify Custom Product Options's share expanded from 10.2% → 55.8% over the charted period.
- Of the top 5 tracked variants display apps, 3 grew share and 2 lost share — leader is widening the gap.
Top Variants Display Shopify Apps by Country
Per-country market share rankings for variants display Shopify apps across 5 markets — see which apps lead in each country and where regional leaders diverge from the global leader.
| # | 🌎 Worldwide |  United States |  India |  China |  United Kingdom |
|---|---|---|---|---|---|
| 1 | | | | | |
| 2 | | | | | |
| 3 | | | | | |
| 4 | | | | | |
| 5 | | | | | |
Key Insights:
- Easify Custom Product Options leads variants display apps in 3 of 4 tracked markets (United States, China, United Kingdom).
- Easify Custom Product Options leads worldwide, but India bucks the trend — OPTIS Product Options, Variant leads there.
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Top 5 Apps in Variants Display
- Easify Custom Product Options — Leads variants display apps with 55.8% install share, rated 4.9★ — gaining share this month.
- OPTIS Product Options, Variant — Holds 16.0% of variants display app install share, rated 4.9★ — gaining share this month.
- Rubik Variant Images & Swatch — Holds 4.3% of variants display app install share, rated 5.0★ — gaining share this month.
- Globo Product Options, Variant — Holds 16.4% of variants display app install share, rated 4.9★ — losing share this month.
- G: Combined Listings & Variant — Holds 1.6% of variants display app install share, rated 5.0★ — gaining share this month.
Variants Display Shopify Apps — Frequently Asked Questions
1. Which variants display app has the highest market share on Shopify?
Easify Custom Product Options dominates the variants display category on Shopify with 55.9% of installs — 39.5pp ahead of Globo Product Options, Variant. This is a clear leader by share, so most merchants default to it unless they have a niche-fit reason to pick differently.
2. How is market share calculated for variants display Shopify apps?
For variants display (a keyword page), market share is rank-weighted — apps at position #1 carry roughly 40× the weight of apps at position #22, and apps beyond #22 are excluded. Each app's weighted score is divided by the total weighted score across the keyword to give the share %. This reflects Shopify search behaviour: most installs come from the top of the results.
3. Which variants display apps are gaining market share on Shopify?
OPTIS Product Options, Variant is gaining variants display app market share fastest this month, up +12.24pp versus 30 days ago. Switch the table sub-tab to "Market Share Changes" to see all gainers ordered by movement.
4. Which variants display apps are losing market share on Shopify?
Globo Product Options, Variant has lost the most market share this month among variants display apps (-19.48pp). Sort the table by Change (Low to High) to see the full list of decliners.
5. Which countries drive the most variants display Shopify app installs?
United States drives the largest share of variants display app installs at 34.5%, followed by United Kingdom at 10.1% and Australia at 6.7%. Use the country picker on the third card to compare market leaders by country.
6. How many variants display apps does ShopDigest track on Shopify?
ShopDigest tracks 96 variants display apps on the Shopify App Store. Market share, rankings, and review data refresh weekly so you can track competitive shifts as they happen.
